Carol Pernikar Named Chief Strategy Officer of TracyLocke

TracyLocke, a global communications agency and a subsidiary of Omnicom Group Inc., has announced the promotion of Carol Pernikar to chief strategy officer.

Carol originally joined TracyLocke in 2015 as an integral hire during the opening of the agency’s Chicago office. Throughout her time in Chicago, she has been in high demand, working tirelessly to develop a global planning team and process that would allow TracyLocke to identify smart insights and drive award-winning work in a very challenging environment.

Michael Lovegrove, president and chief creative officer of TracyLocke, commented, "Carol has been the strategic backbone of the Chicago office, contributing elevated thought leadership and a strong POV on global SC Johnson projects, Kellogg’s initiatives, and new business opportunities. As a result of her uncompromising work ethic, passion and teamwork, the Chicago office delivers our company’s most strategically inspired work. I have no doubt we are about to experience the next generation of our strategic potential."

Moving forward, Carol will continue to partner with Hugh Boyle, TracyLocke’s chief executive officer, and Lovegrove, leading the strategic product for TracyLocke across all of their clients. She will work with TracyLocke’s executive committee to continue to build, develop and grow the strategic planning team in all offices for both TracyLocke and Haygarth.

Carol brings with her 25 years of experience in the marketing industry, a BA from the University of California, Berkeley, an MBA from Northeastern University, and a postgraduate certificate from the Sorbonne.