Contact Information

437 Madison Avenue
New York New York 10022-7001
Estados Unidos
Telefone: (+1) (212) 415-2000
Email:
Site:

Wendy Clark

Wendy Clark

CEO at DDB Worldwide
Paul Gunning

Paul Gunning

CEO at DDB Chicago at DDB Worldwide Communications Group

Telefone: (+1) 312 961 0898


Basic Info

Competências Essenciais: Publicidade/serviço completo/integração, Digital, Mobile Marketing, Social Media Marketing, Serviços de marketing, Marcas/desenvolvimento de produto, Planeamento estratégico, Multicultural

Fundada em: 1949

Holding: Omnicom Group Inc. (New York, Estados Unidos)

Empregados: 12500

Prêmios: 50

Trabalho Criativo: 227

Competências Essenciais: Publicidade/serviço completo/integração, Digital, Mobile Marketing, Social Media Marketing, Serviços de marketing, Marcas/desenvolvimento de produto, Planeamento estratégico, Multicultural

Fundada em: 1949

Holding: Omnicom Group Inc. (New York, Estados Unidos)

Empregados: 12500

Prêmios: 50

Trabalho Criativo: 227

DDB Worldwide Inc.

437 Madison Avenue
New York New York 10022-7001
Estados Unidos
Telefone: (+1) (212) 415-2000
Email:
Site:
Wendy Clark

Wendy Clark

CEO at DDB Worldwide
Paul Gunning

Paul Gunning

CEO at DDB Chicago at DDB Worldwide Communications Group

Telefone: (+1) 312 961 0898

Cotton’s got your back during uncomfortable moments in campaign by DDB New York

With a new tv and digital national campaign, DDB depicts uncomfortable moments in four humorous 15 second ads for Cotton Incorporated. Intentionally fast-paced to defend against the consumer’s ever shrinking attention span, the featured scenarios (which you can see in a YouTube playlist here) include:

Disaster Date - a woman grows increasingly uncomfortable as her date begins to point out tattoos dedicated to his ex-girlfriends
Sketchy Situation - a news anchor grows ill at ease while reporting on a Peeping Tom that looks surprisingly like him
Meme - a woman’s embarrassing fall goes viral and sweeps the Internet
First Day Fail – a series of workplace face-plants gets a woman's first day on the job off to an awkward start

Each spot closes with a voiceover reminding us that while various things in life - dating, going viral, becoming a suspect - can feel uncomfortable, your clothes shouldn’t. Cotton. The Fabric of our Lives®.

The campaign builds off the insight that we are living in uncomfortable times. Less sleep, more stress. Less cruise-control, more traffic. The truth is, we feel uncomfortable more and more often these days. Cotton owns comfort…it makes you look good and feel good. So, during uncomfortable moments, cotton’s got your back. You’ll always be physically comfortable in cotton.

Disaster Date, the first spot is running on Network and Cable, and all four spots will run across digital networks and eventually social. 

More News from DDB Worldwide Inc.