Contact Information

437 Madison Avenue
New York New York 10022-7001
Estados Unidos
Telefone: (+1) (212) 415-2000
Email:
Site:

Wendy Clark

Wendy Clark

CEO at DDB Worldwide
Jamie McGarry

Jamie McGarry

EVP, Director of Business Development, U.S.

Telefone: (+1) 312 552 6505


Basic Info

Competências Essenciais: Publicidade/serviço completo/integração, Digital, Mobile Marketing, Social Media Marketing, Serviços de marketing, Marcas/desenvolvimento de produto, Planeamento estratégico, Multicultural

Fundada em: 1949

Holding: Omnicom Group Inc. (New York, Estados Unidos)

Empregados: 11000

Prêmios: 50

Trabalho Criativo: 296

Competências Essenciais: Publicidade/serviço completo/integração, Digital, Mobile Marketing, Social Media Marketing, Serviços de marketing, Marcas/desenvolvimento de produto, Planeamento estratégico, Multicultural

Fundada em: 1949

Holding: Omnicom Group Inc. (New York, Estados Unidos)

Empregados: 11000

Prêmios: 50

Trabalho Criativo: 296

DDB Worldwide Inc.

437 Madison Avenue
New York New York 10022-7001
Estados Unidos
Telefone: (+1) (212) 415-2000
Email:
Site:
Wendy Clark

Wendy Clark

CEO at DDB Worldwide
Jamie McGarry

Jamie McGarry

EVP, Director of Business Development, U.S.

Telefone: (+1) 312 552 6505

DDB San Francisco shines a light on saving energy with an alternative ad

DDB San Francisco created a clever way for Energy Upgrade California to “shine a light” on energy conservation in honor of Earth Day. In order to demonstrate that together we’re #BetterOff, the lights on a billboard in the Los Angeles area were turned off for a night, creating an alternative advertisement supporting the Energy Upgrade California initiative on top of the existing advertiser’s message.

Lighting this billboard space usually consumes a great deal of energy, but this idea transformed the out of home placement into an off-the-grid media space. Using a special solar powered material, the Energy Upgrade California message illuminated, taking over the existing billboard once it became dark outside. The #BetterOff billboard, which was located on the 405 Freeway in Los Angeles, emphasized the need for every Californian to make an effort to save energy.