TituloIn Real Life
Agência
Campanha In Real Life
Anunciante Monica Lewinsky / Anti-Bullying
Marca Monica Lewinsky / Anti-Bullying
PostedJaneiro 2019
Sector Empresarial Instituições, organizações não governamentais
História "In Real Life" is an online PSA that sheds light on the disparity between how people act online versus in real life. The PSA featured actors reenacting hateful comments written on social media, on the street. Every time a scenario was reenacted, strangers stepped in to defend those being bullied. Since most social media influencers have experienced cyberbullying, we partnered with them to share their experiences dealing with online bullying and the lack of it when they’re offline. Their personal stories were shared with their followers, along with the PSA, urging them to rethink their actions online and to #ClickWithCompassion.
Tipo de Mídia Case Study
Pós-produção
Sound Company / Music Company
Director de arte
Realizador
Director assistente criativo
Redator
Director assistente criativo
Chief Creative Officer
Chief Creative Officer
Director executivo criativo
Director executivo criativo
Head of Integrated Production
Produtor executivo
Music Director
Planning Director
Junior Brand Planner
Engagement Planning Director
Communication Planner
Account Management
Account Management
Account Management
Account Management
Influencer Manager
Produtora
Produtor executivo
Studios Lead
Studios Lead
Studio Manager
Empresa de produção
Editor
Editorial Producer
Compositor
Mix Company
Mixer
Executive Producer, Mix
Executive Producer, Mix
Colorist
Color Producer
2D Assist
3D Lead Artist
PR Agency

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