2017 Midsize Agency of the Year (PRWeek) and Small Agency of the Year (The Holmes Report)
Carmichael Lynch Relate (formerly Spong) is a full-service marketing communications firm rooted in public relations and social engagement. With an evolving nature and lofty objectives, the firm builds powerful relationships between people and brands through creative ideas that give our clients an unparalleled advantage.
Carmichael Lynch Relate is built on the foundation of nearly three decades of award-winning work creating big, contagious, game-changing ideas for our clients – ideas that steal the conversation and own their category. Our services include the right combination of critical, long-standing public relations services such as earned media relations, corporate communications, public affairs, brand journalism, reputation management, community and employee relations, leadership enhancement, crisis management as well as content creation, social channel strategy, influencer marketing, paid media, and digital and social engagement.
Carmichael Lynch Relate is a stand-alone agency that celebrates our adjacency to advertising powerhouse Carmichael Lynch. Our two agencies can snap together to provide a fully-integrated solution as needed. This collaboration offers clients a holistic, cross-discipline perspective on their businesses, taking into account paid, owned and earned strategies to deliver maximum results.
Carmichael Lynch Relate is owned by the Interpublic Group (IPG), but operates as one of a handful of independent brands within the publicly traded company.
Our headquarters is in Minneapolis and we have a full-service office in New York.