| Titulo | Music in Color |
| Agência | TBWA\Chiat\Day Los Angeles |
| Campanha | Music in Color |
| Anunciante | Behr Paint Company |
| Marca | Behr Paint |
| Data da primeira Transmissão/Publicação | 2021 / 9 |
| Sector Empresarial | Tintas, protetores de madeira, pincéis, adesivos |
| Legenda | Music In Color |
| História | Choosing a Color is as Easy as Pressing Play Inspired by the way singer-songwriter Katy Perry experiences music and its connection to music, Music in Color by BEHR Paint is an all-new color selector tool helping people discover personalized paint color recommendations through their favorite songs across the entire Spotify music library. Combining Spotify’s streaming intelligence and the freshly bold array of paint colors from Katy Perry’s exclusive color palette by BEHR, users can unleash an entirely new way of approaching the color selection process by using music as the guide to make DIYers' inspiration a reality. The campaign is accompanied by the new film “Katy in Color,” showing the relationship between music and the colors that Katy experiences, as well as across social through augmented reality experiences on Instagram, TikTok, and Snapchat, letting everyone discover and share color through music. Discover the colors of your favorite songs by visiting https://behrmusicincolor.com/ |
| Tipo de Mídia | Interatividade |
| Comprimento | |
| Mercado | Estados Unidos |
| Mais Informações | https://behrmusicincolor.com/ |
| Actor/celebridade | Katy Perry |
| Chief Creative Officer | Renato Fernandez |
| Group Creative Director | Jason Karley |
| Head of Art & Design | Bruno Regalo |
| Director criativo | Jeff O’Keefe |
| Director criativo | Bert Marissen |
| Redator | Mari McMurray |
| Director de arte | Mack Gire |
| Produtor da agência | Alicia Portner |
| Digital Producer | Nat Wilkes |
| Director of Content Production | Guia Iacomin |
| Diretor de Estratégia | Joanna Kennedy |
| Account - Production Company | Ammolite |
| Realizador | Emil Nava |
| Produtor executivo | Kirsten Arongino |
| Produtor de linha | Seth Levin |
| Director de fotografia | Ross Richardson |
| Empresa de produção | Ammolite |
| Produtora | Ammolite |
| Editor | Alex Russek |
| VFX Company | Native Foreign |
| Audio Post Production | Lime Studios |
| Mixer | Joel Waters |