The big red bow and holiday jingle are back as Lexus and Team One launch a new integrated marketing campaign for the annual “December to Remember” sales event.
Anchored by five general market commercials, the ads aim to rekindle adults’ love for the holidays and encourages customers to embrace the childlike sense of wonder that accompanies the season. The spots – with a voiceover that states, “If you’re going to wish, wish big” –position Lexus vehicles as the ultimate object of desire and feature families working together to put in their request to Santa Claus.
The print campaign adopts a similarly playful tone with exclusive illustrations from American artist Andrew Bannecker. The ads show various Lexus vehicles topped with red bows alongside the headline, “Wish, Granted,” and offer a modern interpretation of a classic winter wonderland.
The broadcast spots begin airing Nov. 16 on network and cable television, sports channels and more. You can view the full press release, campaign assets and TV spots here: http://www.multivu.com/players/English/7963851-lexus-holiday-december-to-remember-campaign/
Team One, a luxury and premium agency within Saatchi & Saatchi, is behind the general market campaign.