| Titulo | Grandpa |
| Agência | J. Walter Thompson Chicago |
| Campanha | Find something more in Illinois |
| Anunciante | Illinois Office of Tourism |
| Marca | Illinois Office of Tourism |
| Data da primeira Transmissão/Publicação | 2016 |
| Sector Empresarial | Destinaçãoes (Países e lugares) |
| História | In our modern world it’s easy to become disconnected. The new campaign for Illinois Tourism brings to light this contemporary truth as it creates a role for Illinois as a destination brand that inspires travelers to - Find Something More. The campaign kicks off with long-format stories told across the four distinct regions of Illinois. Each film leads to an on-line experience that goes beyond just where to go, but resonates on an emotional level of why to go. Life, after all, is a journey. When you find something more in Illinois you’re reminded why we’re on this journey to begin with. |
| Tipo de Mídia | Televisão |
| Comprimento |