|Titulo||The Power of Swimming|
|Campanha||The Power of Swimming|
|Anunciante||E.ON / The Swedish Swimming Federation|
|Sector Empresarial||Televisão, alta-fidelidade, vídeo, equipamentos de música e acessórios|
|Legenda||Five Swedish children can't swim|
One in five Swedish children can’t swim, despite the fact that they live in a land of lakes that is surrounded by sea.
Through VR, the Swedish Swimming Federation and sponsor E.ON introduces a group of children to three members of the Swedish swim team, who escort them into the water and help them to overcome their fears by taking a virtual plunge. Later, the children are taken to a real pool to meet the same swimmers, who encourage them into the water where they play happily and begin to learn to swim for themselves.
|Tipo de Mídia||Interatividade|