M&C Saatchi
TituloThe Power of Swimming
Agência
Campanha The Power of Swimming
Anunciante E.ON / The Swedish Swimming Federation
Marca E.ON
Sector Empresarial Televisão, alta-fidelidade, vídeo, equipamentos de música e acessórios
Legenda Five Swedish children can't swim
História

One in five Swedish children can’t swim, despite the fact that they live in a land of lakes that is surrounded by sea.

Through VR, the Swedish Swimming Federation and sponsor E.ON introduces a group of children to three members of the Swedish swim team, who escort them into the water and help them to overcome their fears by taking a virtual plunge. Later, the children are taken to a real pool to meet the same swimmers, who encourage them into the water where they play happily and begin to learn to swim for themselves. 

Tipo de Mídia Interatividade
Comprimento

Recente Trabalho