|Campanha||Back Me Up|
|Data da primeira Transmissão/Publicação|
|Legenda||Back Me Up|
Back Me Up is a new type of insurance, which backs up your personal things, including travel, phone screen and keys. There are no fixed contacts and subscribers can swap things in and out of cover as often as they want, just by uploading a picture in the app.
We helped build the brand from scratch with parent company Ageas: from the logo, the UX and design for app and website, through to the advertising. All the media for the campaign is being bought by M&C Saatchi Mobile, the social activity and strategy is from M&C Saatchi, and M&C Saatchi PR are leading press coverage.
|Tipo de Mídia||Interatividade|