Press Releases - adam&eveDDB - Adforum.com https://br.adforum.com/agency/3884/press-releases/rss adam&eveDDB Press Releases at Adforum.com en-us Adforum.com Copyright 2019 Dreamies and adam&eveDDB launch global ‘All It Takes Is A Shake’ campaign https://br.adforum.com/agency/3884/press-releases/76718/dreamies-and-adameveddb-launch-global-all-it-takes-is-a-shake-campaign https://br.adforum.com/agency/3884/press-releases/76718/dreamies-and-adameveddb-launch-global-all-it-takes-is-a-shake-campaign adam&eveDDB demonstrates the power Dreamies has over the nation’s cats with a new campaign showing how just one shake of a pack of Dreamies can instantly win over any feline.

The campaign sees the launch of adam&eveDDB’s new ‘All It Takes Is A Shake’ global brand line for Dreamies, which launched initially in the UK in January 2019, and will be followed by the US, Australia and Europe later in the year.

In a series of TV and online videos called ‘Cat Borrowers’, non-cat owners are shown exploiting the irresistible power of Dreamies to win the affections of their neighbours’ cats.

In one spot, a girl whose mother won’t let her have a cat is shown luring a handsome Calico in through a window with just one shake of Dreamies. In another, a would-be lothario uses the Dreamies pack shake to tempt some neighbourhood cats onto his sofa so he can seem more attractive to his cat-loving date. The third ad features an elderly nosey neighbour who uses Dreamies to get cats over to visit.

The ‘Cat Borrowers’ campaign is being integrated across channels, running on television and online, and backed by sampling and point-of-sale materials.

Chris Rodi, Marketing Director, Mars Petcare UK said: “As all pet lovers know, cats can be fussy when it comes to showing their affections - until they hear the irresistible Dreamies pack shake. This new campaign will strike a chord with cat owners – and cat borrowers – about the best way to win over feline affections. adam&eveDDB has brought our new Dreamies brand proposition to life in a way that cat owners will find all-too relatable – we only ask that consumers use Dreamies in a responsible way.”

Richard Brim, Chief Creative Officer at adam&eveDDB, said: “All cat owners wonder what their cat gets up to, but deep down they know. They’re at the neighbour’s. Cat borrowers are everywhere. It’s a brilliant truth, that’s made for a really disruptive campaign. If you don’t have a cat, borrow one.” 

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2019-02-07 00:00:00
adam&eveDDB lands UK Surf advertising https://br.adforum.com/agency/3884/press-releases/76642/adameveddb-lands-uk-surf-advertising https://br.adforum.com/agency/3884/press-releases/76642/adameveddb-lands-uk-surf-advertising Surf, the Unilever-owned laundry detergent brand, has moved its UK advertising account to adam&eveDDB following a competitive pitch process.

The agency will take lead creative responsibilities on the Surf brand across the UK, working initially on a campaign to break in the second quarter of 2019. Activity will include film, out-of-home and print.

adam&eveDDB was briefed to encourage people to choose Surf over rival detergent Bold, and own label brands, by reinforcing its scent credentials in a distinctive, relevant, and down-to-earth way.

Gemma Cleland, VP Homecare at Unilever, said: "The team at adam&eveDDB impressed us with their understanding of Surf and the creative possibilities around how we deepen our relationship with the brand's millions of customers while continuing to attract new fans. We're looking forward to seeing how, together, we can deliver on our big ambitions for Surf in 2019."

Rob Nichol, Managing Partner, at adam&eveDDB, said: "Surf is a much loved household brand with huge potential. We feel lucky and privileged to be working with the team there and can't wait to put our ideas for the brand into action.” 

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2019-02-04 00:00:00
ITV and Veg Power launch radical new campaign from adam&eveDDB to get kids eating more veg https://br.adforum.com/agency/3884/press-releases/76519/itv-and-veg-power-launch-radical-new-campaign-from-adameveddb-to-get-kids-eating-more-veg https://br.adforum.com/agency/3884/press-releases/76519/itv-and-veg-power-launch-radical-new-campaign-from-adameveddb-to-get-kids-eating-more-veg Eat Them To Defeat Them is a radical new advertising campaign that aims to get kids eating more healthily. It launches today, Friday 25th January, across ITV and STV.

adam&eveDDB devised the campaign for ITV and Veg Power with a bold new approach to promote veg. It is funded by a ground breaking alliance of all the UK’s major supermarkets and Birds Eye.

Eat Them to Defeat Them’s strategy puts children in control in a fun, playful way, and speaks directly to them – playing to the truth that many kids think vegetables are gross – and engaging with kids and parents in a brand new way, looking to reinvigorate how vegetables are viewed and consumed.

In a 60-second film, directed by Pulse Films’ Ninian Doff, children are cast as the heroes in movie scenario with a horde of vegetables emerging “from underground to take over the world”. The ad then depicts the kids chomping through a whole selection of veg in order “to eat them to defeat them #EatThemToDefeatThem ”.

This new strategy is designed in response to the rise in childhood obesity and diet related diseases with recent research finding 96% of teenagers and 80% of primary school age children don’t eat enough vegetables (Veg Facts – The Food Foundation).

The campaign, launching in Coronation Street, is funded by the biggest ever coalition of supermarkets, Aldi, Asda, Co-op, Iceland, Lidl, Marks & Spencer, Morrison, Ocado, Sainsbury’s, Tesco and Waitrose along with food brand Birds Eye. Supermarkets are also supporting the campaign in-store and online.

As well as developing the campaign with Veg Power, ITV has backed it with £2 million of airtime across its channels, for an initial 12 week run, including primetime entertainment shows such as The Voice, Dancing on Ice and Britain’s Got Talent.

The day after the campaign launch, ITV will broadcast the first vegetable-only ad break during The Voice, with the 60 second Eat Them To Defeat Them ad followed by other adverts promoting vegetables. ITV will also be supporting the campaign editorially across programming.

This TV ad will be supported by online, social, outdoor, cinema and print activity, with the Beano running the print ad and pull-out material in the comic and new veg-themed videos, games and quizzes to support the campaign on Beano.com, including a new food video series, Crunch.

To accompany the campaign adam&eveDDB has created an ‘eat chart’, which is designed to reward kids with stickers when they consume vegetables. The charts and posters are being distributed to thousands of schools with the support of some of the biggest catering companies in the country.

Mat Goff, CEO, adam&eveDDB said: “This partnership between ITV and Veg Power is an opportunity to show the power of advertising to do good. Solving the nation’s health will take a wide range of actions and collaborations and we are delighted to have the opportunity to play a small part in tackling them head on.”

Carolyn McCall, CEO, ITV said: “This campaign will reach millions of parents and children through our biggest and most popular shows and it is unlike anything that has gone before. We’re proud to use the power of TV to take a new, bold and brave approach to encouraging kids to eat more vegetables.”

Hugh Fearnley Whittingstall, Food Writer and Broadcaster said: “I’m really pleased and excited to be involved in Veg Power. Getting our kids to eat more vegetables is simply vital - and it’s never been more so. This campaign is brave, fun and engaging. It will inspire kids to enjoy the huge range of tastes, textures and colours that the brilliant world of veg has to offer. A diet that’s big on vegetables will be a massive win for our long term health. I'm hoping to see carrots and broccoli flying off the shelves!”

Sir John Hegarty, Veg Power said: “The Eat Them To Defeat Them campaign is one of the most exciting projects I have worked on. Not only is it brilliant and vibrant creative work but it has the potential to change and save lives. Using advertising to encourage children to love veg is an incredibly important step towards transforming the nation’s health. I hope this daring campaign will have real impact and will inspire others around the globe to use creative ideas to solve one of the greatest challenges we are facing in today’s world.”

adam&eveDDB is working on the campaign pro bono. Other key partners in the campaign include The Beano, ResearchBods, Goodstuff, Pulse Films and Taylor Herring. We will be conducting an evaluation with expert input from Kantar Worldpanel, University of Cambridge & University of Oxford and support from Guy’s and St Thomas’ Charity.

Veg Power also has the support of major creatives from the world of advertising including Sir John Hegarty, co-founder of BBH, and Andy Porteous, Chief Strategy Officer of Mavens, along with well-known figures including Hugh Fearnley-Whittingstall. Baroness Rosie Boycott is the Chair of the Veg Power Fund.

 

Veg Statistics

All figures, unless otherwise stated, are from YouGov Plc. Total sample size was 2014 adults. Fieldwork was undertaken between 4th - 7th January 2019. The survey was carried out online. The figures are representative of all UK adults (aged 18+).

Getting kids to eat veg is as a battle

Nearly half of parents (48%) agree that it can be a battle to get their kids to eat more veg
51.7% of parents have to tell their kids to finish their veg.
44% of children will remove at least some, if not all, of the salad from a burger.
43% of adults say their children are fussier eaters than when they were children

Parents end up waiting for their kids to eat up veg

Nearly half of parents (49.2%) wait at least 5 minutes or more at family mealtime for their children to finish their vegetables, (that equates to 30 hours a year)

For some, getting kids to eat veg is a source of arguments

Nearly 1 in 5 parents (17%) agree that asking their children to eat up their vegetables is a source of arguments

Parents wish their kids ate more veg

71.4% of parents wish their child ate more vegetables

And parents would buy more if they knew their kids would eat them.

Over half of parents (58%) would buy more vegetables if they knew their children would eat them

But parents don’t lead by example.

More than half (55%) of parents choose chips as a side dish over salad and veg when eating out.

Parents recognise that their kids only eat veg if they are encouraged to do so

76.5% of adults have to encourage their children to eat more veg

Parents are resorting to using rewards and threats to encourage kids to eat their greens

Half of parents use the phrase 'You’ll be strong if you eat your vegetables' to get their child to eat their veg,
followed closely with 39% using the threat of ‘You won’t get dessert if you don’t eat your vegetables’.

21% won’t let their child leave the table until they’ve eaten their veg.
18% use rewards as a way to encourage veg eating

Parents have to throw out a lot of veg that doesn’t get eaten.

More than 8 out of 10 parents (83%) have thrown away leftover vegetables from their children’s plates after a meal
A third of parents (32.8%) often throw away leftover vegetables from their children’s plates after a meal.

Uneaten veg stops parents from buying veg

59.7% of parents would buy more veg if they knew they’d be eaten before their best before date

Parents would buy more veg if they knew it’d get eaten.

57.7% of parents would buy more veg if they knew their kids would eat them
51% would purchase vegetables more often if they were cheaper on offer or promotion.

Most Loved and most hated veg

Sweetcorn (21%) and carrots (20%) are children (0-17 years) favourite vegetables with butternut squash, cabbage and cauliflower the least favourite. 

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2019-01-25 00:00:00
adam&eveDDB promotes Milla McPhee and Nick Hirst. https://br.adforum.com/agency/3884/press-releases/76443/adameveddb-promotes-milla-mcphee-and-nick-hirst https://br.adforum.com/agency/3884/press-releases/76443/adameveddb-promotes-milla-mcphee-and-nick-hirst Milla McPhee, Strategy Director, becomes the agency’s new Head of Planning. McPhee, who joined the agency in 2016, will manage the day-to-day running of the planning department and continue to lead strategy on key client accounts. She previously worked at Grey London and before that Droga5 in New York.

Nick Hirst, who joined the agency in 2014 from Dare, will step up from his current Head of Planning position to the role of Executive Strategy Director. Hirst, who leads planning on Volkswagen, Aviva and McCain, and along with Alex Hesz, led strategy on the successful European Volkswagen pitch, will drive adam&eveDDB’s core planning and data offering.

Hesz, Chief Strategy Officer at adam&eveDDB, said of the changes: “Holding the ‘triple crown’ of planning last year – the IPA Effectiveness Agency of the Year, APG Agency of the year and Effies Agency of the Year – shows the standards we set ourselves; standards that Milla and Nick have helped us establish. They’re smart, kind, progressive, and I am proud to come to work with people like them.” 

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2019-01-17 00:00:00
adam&eveDDB launches alternative Christmas ad for The International Committee of the Red Cross https://br.adforum.com/agency/3884/press-releases/75872/adameveddb-launches-alternative-christmas-ad-for-the-international-committee-of-the-red-cross https://br.adforum.com/agency/3884/press-releases/75872/adameveddb-launches-alternative-christmas-ad-for-the-international-committee-of-the-red-cross adam&eveDDB is subverting the norms of the festive season with a campaign to raise awareness of the International Committee of the Red Cross’ work to reunite missing people with their families across the world.

The near two-minute film entitled, ‘The one gift Santa can’t deliver’, was directed by Gary Freedman from production company, Independent.

This film highlights that, for most children, Christmas is anticipated with glee – a time for sparkling lights, indulgent relatives and, of course, Santa Claus and his sack full of presents. It then reinforces that hundreds of children are separated from their families by conflict, migration or natural disaster and live a life far removed from this ideal.

Set in a war zone, it tells the story of a little girl who has been separated from her family due to conflict. All she wants for Christmas is to be reunited with them, and the narrative follows a war-torn Santa Claus on a mission to make this Christmas wish come true.

The ad highlights the ICRC’s humanitarian work to reconnect those that have been separated all over the world – it is currently looking for more than 100,000 people who have been parted from their families by armed conflict or violence.

Breaking on Monday 26th November ‘The one gift Santa can't deliver’ runs until 31st December in markets including UK, France, Germany, Russia, Spain, Portugal, North America, Canada, Brazil, Argentina and Peru.

Jenni Smout, Communications Manager at the ICRC said: "We have been reconnecting families for over 150 years and it is some of the most important work we do. We are thrilled to be working again with adam&eveDDB - the agency which elevated Christmas advertising in the UK - to make more people aware of this crucial work as many of us plan to spend the Christmas period with our own families. We love how they subverted festive tropes we're used to seeing from brands, to remind us of the thousands of families around the world separated due to conflict, migration or natural disasters."

Mike Sutherland & Ant Nelson, ECDs at adam&eveDDB said: “The festive season is usually a time for family, gifts and celebration. But sadly, this is not the case for hundreds of children, torn apart from their families by conflict and natural disaster. We wanted to create a film that showed what Christmas is like for these children. At the same time, we wanted to create something that would cut through the usual Christmas schmaltz.” 

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2018-11-26 00:00:00
Waitrose & Partners launches its first ever Christmas TV advert in collaboration with John Lewis & Partners https://br.adforum.com/agency/3884/press-releases/75807/waitrose-partners-launches-its-first-ever-christmas-tv-advert-in-collaboration-with-john-lewis-partners https://br.adforum.com/agency/3884/press-releases/75807/waitrose-partners-launches-its-first-ever-christmas-tv-advert-in-collaboration-with-john-lewis-partners The latest Waitrose & Partners TV advert, one of a series of six, is set to air this Sunday (18th November) and for the first time in its history, the retailer has worked with sister company, John Lewis & Partners, to produce this particular Christmas advert.

In a tongue-in-cheek festive offering, set to launch in the ad break of I’m A Celebrity Get Me Out Of Here this Sunday (18th), we see a young girl encouraging her family to gather round to watch one of this year’s biggest Christmas TV moments: the John Lewis & Partners Christmas advert.

As the familiar music starts to play, and we see the advert appear on screen, the camera pans to the parents who share a knowing look, as they take charge of the remote and begin to fast forward the iconic advert.

Perplexed as her parents hurry through the much anticipated viewing, the advert comes to a close and the reason for the rushed viewing becomes apparent; a Waitrose 1 Dark Chocolate and Orange Stollen Wreath that was just simply ‘Too Good To Wait’ for.

As the family devour the delicious stollen, the girl’s father comments that he preferred the one with the penguin, at which the daughter rolls her eyes.

This Waitrose & Partners advert, entitled ‘Fast Forward’, ties in with the theme of the supermarket’s campaign - Too Good To Wait  - that Christmas is about enjoying great quality food with the people who matter most. But when it’s Waitrose & Partners food, you really will do whatever it takes to get to it as quickly as possible, even if that means skipping the most favoured of festive activities.

The retailer has produced a series of 30 second TV ads, rather than just one this year, with each advert celebrating the important role food plays in each home at Christmas, and features a familiar seasonal scenario, in which, families and friends hurry through to get to enjoy their festive fare.

Martin George, Customer Director at Waitrose & Partners, says: “We’re thrilled to work with our colleagues at John Lewis & Partners to create a unique advert that highlights our special partnership. Fast forwarding their fantastic ad may seem a bit extreme but it just shows that nothing stands in the way of enjoying our delicious stollen.”

Craig Inglis, Customer Director at John Lewis & Partners says “Frankly, it’s hard to believe our colleagues at Waitrose & Partners would choose a stollen over us but, as a big fan of the chocolate orange combo, I suppose if anything can trump an ad starring Elton John, it's their amazing stollen - some food IS just too good to wait for.”

Created by adam&eveDDB, the creative agency behind both Waitrose & Partners and John Lewis & Partners - with media planning by Manning Gottlieb OMD, the advert is the third in a series of six for the supermarket.

 

The advert will air during the break of I’m A Celebrity Get Me Out Of Here on Sunday 18th November 2018.

 

The John Lewis & Partners advert was released on Thursday 15th November

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2018-11-19 00:00:00
adam&eveDDB champions National Lottery Good Causes in new ‘Haircuts4Homeless’ ad campaign https://br.adforum.com/agency/3884/press-releases/75747/adameveddb-champions-national-lottery-good-causes-in-new-haircuts4homeless-ad-campaign https://br.adforum.com/agency/3884/press-releases/75747/adameveddb-champions-national-lottery-good-causes-in-new-haircuts4homeless-ad-campaign adam&eveDDB has launched the latest campaign for National Lottery operator Camelot. Featuring National Lottery-funded project Haircuts4Homeless, the ad breaks on 10 November.
As the second instalment of Camelot’s new ‘Amazing Starts Here’ brand platform – which aims to firmly establish playing The National Lottery as something everyone in the country can feel great about – the new campaign focuses on the amazing good cause projects funded by The National Lottery and its players.
The 60-second TV spot, which breaks on 10 November during X Factor, heroes National Lottery Good Cause project Haircuts4Homeless. In the film, homeless people are shown attending a Haircuts4Homeless session.
The Haircuts4Homeless community group was set up in 2014 by veteran hairdresser Stewart Roberts in his quest to build a community of skilled hairdressers who volunteer their time to cut the hair of homeless people.
“The funding from The National Lottery has been incredible, allowing me to expand Haircuts4Homeless to different cities, and recruit and equip volunteers,” said Stewart. “The transformation we see in people, just by giving them a haircut, is so important. It really lifts their self-worth.”
The charity now has around 300 volunteers working across 45 locations in the UK, who provide homeless people with so much more than a haircut. Recipients also gain a sense of dignity, self-confidence, and a chance to be heard.
“A lot of homeless people feel invisible and being able to give them our time is priceless,” added Stewart. “National Lottery players and the funds they raise by playing have made a massive difference to our project, and have transformed thousands of lives as a result.”
“A haircut can have a great effect on someone, giving them a real boost. There is something very personal about cutting someone’s hair that can be both relaxing and therapeutic, and it is something that many homeless people rarely get to experience. It may be ‘just a haircut’, but it's the kindness shown by others that ensures that homeless people know that people really care.”
As well as the TV ad, radio, social and press partnerships will highlight even more Good Causes stories, which have only been made possible thanks to National Lottery players, in the run-up to Christmas.
Hayley Stringfellow, Camelot’s Head of Brand Marketing, commented: “What Stewart has achieved with the help of National Lottery funding is absolutely incredible and we’re proud to bring to life the fantastic work that Haircuts4Homeless does, as one outstanding example of the hundreds of National Lottery projects that are funded in every single one of our local communities.
“In all, The National Lottery and its players raise around £30 million a week for Good Causes, funding the amazing work of beneficiaries up and down the country, including grass roots sports, charities that help children, services for the elderly, the upkeep of community spaces and iconic buildings, funding for museums and archaeological digs, and even the British film industry.
“To date, The National Lottery has funded a massive 535,000 projects – which equates to approximately 190 National Lottery grants in each UK postcode district. Every community has benefited.
“And all that amazing work starts with National Lottery players. It all starts with buying a ticket.”

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2018-11-12 00:00:00
adam&eveDDB bolsters London management team https://br.adforum.com/agency/3884/press-releases/75358/adameveddb-bolsters-london-management-team https://br.adforum.com/agency/3884/press-releases/75358/adameveddb-bolsters-london-management-team adam&eveDDB has promoted five as it bolsters its management team in London.

Deputy ECDs Ant Nelson & Mike Sutherland, who created the multi Cannes award winning Project 84 for CALM, have been promoted to ECDs. Nelson and Sutherland will support Chief Creative Officer Richard Brim in running the creative department.

Paul Billingsley, Client Services Director, has been promoted to Managing Director, while Head of New Business & PR Jemima Monies has been promoted to Deputy Managing Director, reporting into Joint CEOs Tammy Einav and Matthew Goff. They will support the day-to-day management of the agency, whilst continuing to run key client relationships and lead new business and marketing, respectively.

Fiona McArthur, Global Managing Partner who leads the international Mars account, has been promoted to Group Managing Director. She will be responsible for driving growth across the London group, including the agency’s in-house production studio cain&abel.

Tammy Einav and Mat Goff, Joint CEOs, adam&eveDDB: “These promotions reflect the astonishing strength in depth that we have in the London agency. As a group they have already contributed enormously to our success over recent years and will now have even greater responsibility for continuing to shape the agency for the future. Super talented and extremely nice; it’s not a complicated brief, but it’s rare to find. We are lucky to have a bunch of people in leadership positions who all fit it so completely.” 

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2018-10-17 00:00:00
ITV AND VEG POWER TEAMING UP ON NEW ADVERTISING INITIATIVE TO GET THE NATION EATING VEG https://br.adforum.com/agency/3884/press-releases/75258/itv-and-veg-power-teaming-up-on-new-advertising-initiative-to-get-the-nation-eating-veg https://br.adforum.com/agency/3884/press-releases/75258/itv-and-veg-power-teaming-up-on-new-advertising-initiative-to-get-the-nation-eating-veg Veg Power and ITV announce a major new advertising campaign to get people eating more vegetables

 

●      Ambition to create bold, engaging and creative content that will aim for real behaviour change and get everyone inspired to change their attitudes to veg.

●      adam&eveDDB, one of the UK’s leading ad agencies, to create the ground-breaking campaign

●      Production funded by unique alliance of UK’s major retailers and donated via the Veg Power Fund

●      £2 Million advertising airtime value on ITV, reaching over two thirds of households with children

●      Campaign being announced at The Veg Summit at 6pm on 8th October

             

ITV and Veg Power are joining forces to launch a major new national campaign to change the way people think and feel about vegetables, with the aim of inspiring us all to eat more veg.

 The Veg Power fund, supported by Hugh Fearnley-Whittingstall, was set up to help tackle the huge rise in diet related illness across the UK by encouraging everyone in Britain to eat more veg. As part of the broadcaster’s Feel Good initiative ITV will provide media space right across the ITV channels including primetime entertainment family shows to engage the nation with this new advert.  

 The campaign is being funded by a unique alliance of the UK’s major food retailers who are all lining up to support the campaign. Iceland, Lidl, Marks and Spencer, Morrisons and Waitrose  will all be making donations into the Veg Power fund in order to finance this exciting and unique campaign.

 The new advertising campaign aims to be on-air in January 2019 and will be brave and bold, with real appeal to kids. The innovative and highly engaging campaign is being created by adam&eveDDB, one of the world’s leading creative agencies. Taylor Herring will be ITV and Veg Power’s partner PR agency for the project.

 80% of adults and 95% of teenagers do not eat enough vegetables.   As veg are low in fat and sugar and high in fibre and nutrients, consuming more veg everyday is a key way of eating more healthily and will play a part in tackling the UK’s obesity crisis.   

 Carolyn McCall, CEO, ITV said:

“We know that the power of TV can be used to shape culture and this new advertising campaign will really amplify the message that we all need to eat more veg by broadcasting to millions of viewers during ITV’s biggest programmes. Working with Veg Power, adam&eveDBB and the major food retailers means this campaign will have a real impact on the health of the nation.”

 Mat Goff, CEO adam&eveDDB said:

“This is such an important issue for the health of the nation. We are delighted to be working with Veg Power and ITV to get people up and down the country more excited about eating veg.” 

 The campaign has the support of Hugh Fearnley-Whittingstall and is being backed by major creatives from the world of advertising including Sir John Hegarty, co-founder of BBH and Andy Porteous, Chief Strategy Officer Mavens.    Baroness Rosie Boycott is the Chair of the Veg Power Fund.

  

Hugh Fearnley-Whittingstall, Writer and Broadcaster said:

“It’s fantastic news that ITV and Veg Power are teaming up to deliver this exciting campaign. The world of veg is full of vibrant colours and exciting and diverse tastes and textures, and we want everyone - especially children - to love them more and eat them more.  If they do it will make a huge difference to the health of the nation and the lives of our kids.”

  

 Baroness Rosie Boycott, Chair Veg Power Board  said:

“This is a unique opportunity for Veg Power, ITV, major brands and retailers to come together and make a meaningful difference across the nation.   Working collaboratively to reach every corner of the UK with the aim to effect real change.” 

 Veg Power  is an initiative that was born out of the work of The Food Foundation and Peas Please.    It aims to harness the great creative minds of the advertising and marketing world and turn their skills to making engaging and powerful content aimed at changing our perception of vegetables in order to encourage our kids to eat more.   The Veg Power fund aims to use positive messages of vitality, vibrancy and wonderful taste to give vegetables a modern appeal.

 ITV Feel Good was launched in June 2018.  It aims to inspire the nation to eat better and move more.

 The campaign is made up of programming that runs across ITV schedule - from features and discussion in big daytime and news shows to prime time factual entertainment and current affairs shows.

 With its own area on ITV.com plus a huge marketing campaign, ITV Feel Good has outlined tips and tricks to make the message of healthy living easy to swallow with no need for lycra!

We all know it’s hard to be healthy, but small changes can make a big difference.  You won’t find any complicated diets or expensive exercise plans on ITV Feel Good.   Just simple easy ways to make healthy living more fun, sociable and totally everyday.

 As well as partnering with Veg Power, ITV Feel Good has also partnered with The Daily Mile which encourages kids to run/jog for 15 minutes every day.  Since the ITV on-air campaign launched in April, the number of schools taking part has more than doubled and the number of children at schools now organising their own Daily Miles is almost one million.

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2018-10-09 00:00:00
adam&eveDDB calls in Space Invaders for Highways England campaign https://br.adforum.com/agency/3884/press-releases/74893/adameveddb-calls-in-space-invaders-for-highways-england-campaign https://br.adforum.com/agency/3884/press-releases/74893/adameveddb-calls-in-space-invaders-for-highways-england-campaign adam&eveDDB has created a new car bumper sticker featuring Space Invaders as part of a public safety campaign for Highways England.

The integrated campaign, which is the first by adam&eveDDB for Highways England, has been developed because of statistics showing one in eight of all casualties are caused by people driving too closely to the vehicle in front, with more than 100 people killed or seriously injured in a year.

It uses the classic arcade game’s graphics, characters and sound effects, first released by TAITO, a Japanese game manufacturer, 40 years ago in 1978. It carries the tagline: ‘Don’t be a Space Invader. Stay safe, stay back’.

The campaign, which also spans outdoor, radio and online film, highlights the dangers and impact of tailgating – driving too close to the car in front – with the aim of reducing accidents and making driving less stressful for motorists. 

The bumper sticker features Space Invaders’ iconic pixelated enemy alien character to symbolise a car that is tailgating. The bumper sticker acts as a warning to the car behind to stay back a safe distance.

In the online film a driver is shown being tailgated by the Space Invaders enemy alien.

The integrated campaign breaks on Monday September 17th and will run for 6 weeks.

Alison Holliday, Head of Marketing & Events at Highways England, said: “We know that if we can get drivers to leave more space between them and the car in front we can significantly cut the number of serious and fatal injuries on the road. By bringing this safety issue to life in a memorable way, adam&eveDDB has created a campaign that will, we are optimistic, nudge behaviour in a positive direction.”

Mike Stern, Managing Partner at adam&eveDDB, said: ‘Once we hit on the idea of using Space Invaders we knew it was the perfect fit. It not only works well in bringing the driving safety idea to life, but we know that millions and millions of people love the game and will enjoy being reminded of it when it wherever they see or hear it, instead of tuning out and missing this important message.”

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2018-09-17 00:00:00
Camelot launches new brand platform to re-assert the amazing effects of The National Lottery https://br.adforum.com/agency/3884/press-releases/74875/camelot-launches-new-brand-platform-to-re-assert-the-amazing-effects-of-the-national-lottery https://br.adforum.com/agency/3884/press-releases/74875/camelot-launches-new-brand-platform-to-re-assert-the-amazing-effects-of-the-national-lottery This weekend Camelot is launching a major new brand promise for The National Lottery, as it looks to firmly establish playing the lottery as something everyone in the country can feel great about.

The new strategy and strapline, ‘Amazing Starts Here’, which has been created by adam&eveDDB and which will be rolled out across all of The National Lottery’s games and brands, aims to bring the purpose of The National Lottery to life by highlighting the fact that it makes ‘amazing’ happen for people – for the winners of prizes of all sizes and the Good Causes that The National Lottery supports, such as charities, museums, the British film industry and grassroots community projects.

The new campaign will break this Saturday, 15th September, with a two-minute film during The X Factor on ITV. The film tells the story of a hardworking fisherman whose wife strikes it lucky with a winning ticket.

The ad, which was shot by the director Mark Molloy in Macduff in Scotland, will be supported by a multi-channel campaign – with a series of TV, online, social and outdoor ads featuring people at the moment they realise they are winners.  

This will be quickly followed by newly-created TV spots to promote Lotto Rollovers, which will feature newsagents around the country in their shops celebrating the announcement of the Rollover with everything from confetti canons to laser shows.

Further National Lottery ads will air later this year, including a 60-second TV spot supporting a Good Causes beneficiary and a new ad for EuroMillions, which will break in October. 

The multi-channel campaign will also encompass digital, social, print, cinema and radio activity – with the new ‘Amazing Starts Here’ strapline also being rolled out across all National Lottery touchpoints, from tickets and Scratchcards, through to winners’ cheques.

Hayley Stringfellow, Head of Brand at the National Lottery, said: “The strategic review we carried out last year showed that we need to make The National Lottery more relevant to both players and the wider public. We’ve worked with adam&eveDDB to come up with a really inspiring strategy to show what The National Lottery is all about. ‘Amazing Starts Here’ brings to life the amazing things that The National Lottery makes possible for everyone – the unique combination of people winning prizes plus funding for projects the length and breadth of the UK – and it all starts with someone buying a National Lottery ticket.”

Sam LeCoeur, Managing Partner, adam&eveDDB, said: “The moment we started working with Camelot, our shared ambition was simple – to build a new emotional relationship with our audience that shows the amazing things that can happen for families, communities and the nation, as a result of simply buying a National Lottery ticket.’’

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2018-09-14 00:00:00
Volkswagen's 'self-confident' ram to invade Admiral and Virgin Atlantic ads in a first-of-its-kind media campaign https://br.adforum.com/agency/3884/press-releases/71296/volkswagens-self-confident-ram-to-invade-admiral-and-virgin-atlantic-ads-in-a-first-of-its-kind-media-campaign https://br.adforum.com/agency/3884/press-releases/71296/volkswagens-self-confident-ram-to-invade-admiral-and-virgin-atlantic-ads-in-a-first-of-its-kind-media-campaign Volkswagen’s ‘Born Confident’ campaign for the launch of the T-Roc SUV is to enter new territory with a first-of-its-kind media campaign. The activity that will see Bam, the self-confident ram featured in adam&eveDDB’s ads, leap into commercials from other advertisers.

The cross-media activity will see Bam interrupt ads in national press, Out-of-Home, and a series of specially created TV ad breaks across Sky’s channels.

On Boxing Day, Bam will audaciously burst into the latest TV ads by Admiral Insurance and Virgin Atlantic across Sky channels, including Sky One, Sky Sports, and Sky Movies.

OOH, press, display, and social will see Bam invading ads from Wall’s, Harvey Nichols, and Castle Howard.

The idea was conceived and produced by adam&eveDDB, managed by Omnicom Media Group’s PHD and executed via Sky.

The Sky ad break takeover will feature adverts from Admiral and Virgin Atlantic, but as each is broadcast, sound effects and cracks appear in the screen, culminating in Bam breaking through the screen and the Volkswagen T-Roc ad then playing out in full.

Volkswagen National Communications Manager Glyn Butterworth said “The self-confident ram symbolizes everything T-Roc is about, so we’re delighted to kick off our communications with an approach that amplifies this idea. Media and creative solutions need to be increasingly innovative to drive cut-through and this is a great example of how both have been carefully considered together to drive the maximum impact of our communications.”

Ben Priest, Group Chief Creative Officer, adam&eveDDB said: “Done with taking on bulls, sheep dogs and bursting through barn doors, our fearless ram is now invading other brand’s ads. It is the perfect expression of his self-confidence and we hope audiences love it as much as we do”.

Michael Bensley, Media Director, PHD said “To support the launch of the T-Roc by getting Bam the Ram to invade other brands’ ads will really set this ad apart. We’re hugely excited that both Virgin Atlantic and Admiral got involved to make this happen, helping us to go that one step further to showcase how confident Bam really is. It’s a testament to the strength of the idea just how much energy and sheer enthusiasm every partner in this project has put in and we can’t wait to see the results. 

Rachel Bristow, Director of Partnerships, Sky Media, said “This is a great example of how media owners and agencies are working together to create more engaging and innovative campaigns for clients. With Christmas being an incredibly competitive time of the year for brands, this first-of-its kind ad is sure to cut through. 

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2017-12-20 00:00:00
adam&eveDDB tell the story of ‘The Reindeer Princess’ to show Esso’s role in serving remote communities in new campaign https://br.adforum.com/agency/3884/press-releases/71270/adameveddb-tell-the-story-of-the-reindeer-princess-to-show-essos-role-in-serving-remote-communities-in-new-campaign https://br.adforum.com/agency/3884/press-releases/71270/adameveddb-tell-the-story-of-the-reindeer-princess-to-show-essos-role-in-serving-remote-communities-in-new-campaign adam&eveDDB has drawn on a real-life story from a remote Norwegian community in its new campaign for Esso.

The film, which is released on Monday 18 December, is called ‘The Reindeer Princess’. It tells the story of Anne, a young woman growing up in Norway, and her struggle to feel that she belongs.

Filmed in the snowy north of Norway, it shows Anne amid a vast herd of reindeer, her affinity with the animals immediately apparent.

Against the odds, she has become the world’s number-one reindeer racer and gained acceptance in the traditional community where she lives.

Amid the snowscape, we then see footage of an Esso service station providing a beacon of light and connection to the outside world for the people who live in this remote place.

Paul Cohen, Global Executive Creative Director on ExxonMobil, adam&eveDDB said: “This is a compelling and human story that shows the difference an Esso station can make to a remote community. Esso are proud to keep the Reindeer Princess racing and this seemed like the perfect time of year to bring this story to a wider audience.”

The film runs online and in social media across European markets. It was directed by Wilkins and Maguire at Stink. 

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2017-12-18 00:00:00
adam&eveDDB named Agency of the Year at 2017 Eurobest Awards https://br.adforum.com/agency/3884/press-releases/70827/adameveddb-named-agency-of-the-year-at-2017-eurobest-awards https://br.adforum.com/agency/3884/press-releases/70827/adameveddb-named-agency-of-the-year-at-2017-eurobest-awards adam&eveDDB has been named Agency of the Year at the 2017 Eurobest Awards, as well as picking up two Grands Prix for its John Lewis work and no less than 14 other awards at the prestigious event.

One of the Grands Prix was the coveted Creative Effectiveness title, which is only open to work that has been shortlisted for Eurobest Awards in 2014, 2015 or 2016. It was awarded to adam&eveDDB for its ‘Man on the Moon’ work for John Lewis, which ran during Christmas 2015.

The other Grand Prix was awarded in the Film category for ‘Buster the Boxer’, which was John Lewis’s last Christmas campaign.

Richard Brim, Chief Creative Officer at adam&eveDDB, said: ‘We are stupidly proud of this honour. It is testament to the hard work that everyone at the agency puts in, day in, day out.’

The agency picked up the awards at the ceremony which was held in the Bloomsbury Ballroom at Victoria House on 30 November. The news comes just days after Campaign magazine bestowed its own Agency of the Year accolade on adam&eveDDB.

Other awards bestowed on the agency included two trophies for creative effectiveness for ‘Tiny Dancer’ and ‘Man on the Moon’ for John Lewis, as well as further gold, silver and bronze awards for the same client, in the integrated campaign, animation and direction categories; a silver award for its work for charity, CALM; two silver and two bronze awards for the agency’s work for high-street fashion giant H&M, for direction, use of music, and production design respectively; and four further bronze awards for its clients VW, Waitrose, the AA and Skittles, for work in the food, automotive, visual effects and script categories. 

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2017-12-04 00:00:00
adam&eveDDB marks holiday period with global campaign for Samsung https://br.adforum.com/agency/3884/press-releases/70745/adameveddb-marks-holiday-period-with-global-campaign-for-samsung https://br.adforum.com/agency/3884/press-releases/70745/adameveddb-marks-holiday-period-with-global-campaign-for-samsung adam&eveDDB is launching a campaign for Samsung that celebrates a universal truth about giving that’s perfectly in tune with any holiday season.

The campaign, which breaks today, will run in multiple markets globally and includes a 60-second film that features a friendly and extremely diligent concierge in an apartment block preparing for the various holidays celebrated by its diverse range of residents.

Sound-tracked by Ella Fitzgerald’s “Give a Little, Get a Little”, the film connects Samsung with the holiday spirit of togetherness and will be supported across all channels.

The media, which is handled by Starcom, has been built around the four holidays celebrated by the residents in the ad –Diwali, Hanukkah, Christmas and Chinese New Year – and will have bespoke content going live around each event.

Noah Bernard, European Creative Director at Samsung, said: “The spirit of generosity is something that unites us all, especially during the holiday season. Our integrated campaign celebrates this universal truth and shows no matter where you are from in the world, the act of giving at this time of year is something we can all relate to.”

Richard Brim, Chief Creative Officer at adam&eveDDB, said: “The film tells a heart-warming story that celebrates the universal truth about giving and thinking about others during the holiday season.” 

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2017-11-27 00:00:00
Volkswagen and DDB creates global campaign for major Volkswagen car launch. https://br.adforum.com/agency/3884/press-releases/70740/volkswagen-and-ddb-creates-global-campaign-for-major-volkswagen-car-launch https://br.adforum.com/agency/3884/press-releases/70740/volkswagen-and-ddb-creates-global-campaign-for-major-volkswagen-car-launch Volkswagen has launched an extensive international campaign for its new T-Roc SUV car.

The campaign, ‘Born Confident’, created by adam&eveDDB in London and DDB Berlin/Hamburg, tells the story of a young ram, who is born with thick black fur and the horns of a fully grown ram. From day one, the ram exudes confidence, leading his herd of sheep, standing up to a sheep dog, the farmer, and an intimidating bull. But when the ram encounters the new Volkswagen T-Roc, he realises that he has finally met his match. The TV advert was masterfully directed by Somesuch’s Nick Gordon.

The TV ad launches the campaign, which will then extend into print and OOH. A microsite will feature all the campaign elements, including four online films, while a social media campaign provides image and video content targeted specifically at the T-Roc’s core audience.

Jürgen Stackmann, member of the Volkswagen Management Board, said: "For Volkswagen, the T-Roc is a self-confident step in a new segment since it stands out from the crowd and leaves a lasting impression. You can see this impressively in our new film. "

The T-Roc SUV was unveiled earlier this year, it features optional front-wheel or all-wheel drive and combines the confidence inspired by an SUV with the agility of a sporty compact model.

The self-assured young ram was brought to life by MPC Life. Using innovative in-house software developed for photo-real creature work, MPC's Life team mastered the tricky balance of crafting a charming photo-real character – the brilliantly bold little ram ready to take on the world - without slipping into cartoon-like animation.

Carsten Keller, MPC’s 3D Creative Director said: “We needed to create a baby ram with life-like proportions, staying true to physical anatomy. To make him feel real, subtlety was key. Push the animation and ‘acting’ too hard, and you instantly lose believability.”

The campaign will roll out across Europe by the end of 2017. 

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2017-11-24 00:00:00
Snowed in with Waitrose this Christmas by adam&eveDDB https://br.adforum.com/agency/3884/press-releases/70573/snowed-in-with-waitrose-this-christmas-by-adameveddb https://br.adforum.com/agency/3884/press-releases/70573/snowed-in-with-waitrose-this-christmas-by-adameveddb  

Waitrose is putting community spirit at the heart of its Christmas campaign this year with a beautifully crafted film shot in black and white.

The ad is set in a remote pub in the Yorkshire Dales, where local villagers gather for a drink on Christmas morning. When a terrible snow storm hits the area, we witness how a generous act of Christmas spirit brings the community together in the most unconventional of Christmas Day meals.

The pub, The Tan Hill Inn near Richmond, is the highest pub in Britain (at 1,732 ft (528m) above sea level) dates back to the 17th century and has been snowed in 50 times since 2005. The 90 second TV ad breaks on 12th November on TV during the X Factor and across Waitrose’s website and own channels. It is supported by digital and digital OOH.

Manning Gottlieb OMD handled the media for the campaign. The plan has been built to reflect different needs for customers across the festive period (from inspiration, to timely products and offers) ensuring Waitrose is there to help them be the perfect host. 

The original music in the ad is ‘Carol of the Bells’ by composer Mykola Leontovych. The track was rearranged by musician and composer Guy Farley.

Waitrose will create ‘community tables’ in many of its cafes inviting customers to join others at shared tables. There will be a nationwide competition online offering customers the chance to win one of five foodie feasts for their community group catered by some well-known names. Customers can enter at www.waitrose.com/christmascompetition from 13 November.

Waitrose’s Christmas campaign also encompasses a series of product ads, featuring the retailer’s Christmas range, including Italian Style Turkey Parcel, Heston from Waitrose Persian Spiced Christmas Pudding, Salted Caramel Profiterole Tart, Brunch Croissants & Bloody Mary Shots and Leckford Estate Brut.

The 20s product ads break on TV and VOD on 16th November and are supported by cinema, print, digital display and OOH. The campaign uses the line: At Christmas, there’s nothing quite like Waitrose. 

Martin George, Customer Director, Waitrose, says: "Food plays an essential role in bringing people together. When we have the opportunity to eat with others, we can enjoy great food and feel closer to those we share the experience with. As our ad depicts, eating together is a way to share not just food but friendship and community spirit.”  

Tammy Einav, Joint CEO, adam&eveDDB, says: “Christmas and Waitrose is all about the people, the food and the joy of being together... even when you might not have planned to be. This year’s campaign is something different from Waitrose and redefines the concept of the family coming together around a home cooked meal. We have a different ‘family’, a different reason for being together and a different version of a home-cooked meal. But when the food is the quality of Waitrose, the joy of Christmas dinner is as strong as ever.” 

 

  

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2017-11-13 00:00:00
John Lewis Launches 2017 Christmas Advertising Campaign ‘Moz The Monster’ https://br.adforum.com/agency/3884/press-releases/70547/john-lewis-launches-2017-christmas-advertising-campaign-moz-the-monster https://br.adforum.com/agency/3884/press-releases/70547/john-lewis-launches-2017-christmas-advertising-campaign-moz-the-monster Advert set to a cover version of The Beatles’ song ‘Golden Slumbers’, performed by Elbow

Directed by Oscar winning director Michel Gondry 

Today at 8.00am, John Lewis will launch its 2017 Christmas advertising campaign ‘Moz The Monster’ on johnlewis.com, social media channels and in its shops across the UK.

The advert will first be shown on TV this evening at around 9.30pm on Channel 4 and at approximately the same time it will also be broadcast on all Sky’s own channels.

Set to a cover version of The Beatles’ song ‘Golden Slumbers’, recorded by British band Elbow, the two minute advert tells a heartwarming story of a little boy called Joe, who is kept awake by a 7ft imaginary Monster called Moz who is living under his bed. The two form a friendship and play together every evening, but staying awake through the night starts to take its toll on Joe, who can hardly keep his eyes open during the day. For Christmas, Joe receives the perfect gift of a night light which helps him finally get some peace and quiet from Moz, and a good night’s sleep. Just as you think the ad has come to a close, Joe turns the light back off and hears the familiar rumblings of his friend and is reminded that he can bring Moz back any time he thinks of him.

Moz The Monster was created by advertising agency adam&eveDDB and was directed by French director Michel Gondry who is best known for his feature films Eternal Sunshine of the Spotless Mind, The Science of Sleep and The Green Hornet. He has also directed legendary music videos for Bjork, Daft Punk, the White Stripes and the Rolling Stones.

Michel is represented by production company Partizan and is well known for directing one of the most awarded commercials of all time - Levis Drugstore. More recently he has been directing commercials for Gap, Nike, Coca Cola, Pandora and Apple.

Craig Inglis, John Lewis’s Customer Director commented on the ad saying; "This year’s Christmas campaign brings to life the power of children’s imaginations and the joy of great friendships. Moz and Joe’s story is magical and heartwarming and I’m sure it will be loved by all of our customers, young and old.”

Michel Gondry said; “When I told my ex girlfriend I was doing the next John Lewis Christmas film she said: You have big shoes to fill, this John Lewis commercial must make people cry, don’t forget. Last week I showed it to her and she cried. Phew.”

The ‘Golden Slumbers’ track will be included in Elbow’s ‘Best Of' album which will be released on November 24th. Guy Garvey, lead singer of Elbow said; “This project was such a pleasure. Michel Gondry and the song did all the work for us. We are really proud to be involved.”

In addition to watching the advert people will be able to enjoy Moz and the story in a number of different ways. At the John Lewis flagship shop on Oxford Street visitors will be able to see and hear what’s thought to be the world’s first farting and snoring window as Moz plays in the rooms in Joe’s house.

On Facebook people will be able to have fun 'mozifying' their face using their Facebook camera, and in 10 shops customers will be able to create their own monster selfie at a Monster Maker station.

A recording of actress Sally Phillips reading the Moz The Monster story will be available for download from johnlewis.com, Sky boxes and Google Home. Google Home customers will also be able to personalise their story choosing their own sounds effects.

This Christmas John Lewis has chosen Barnardo’s as its charity partner and will make a donation to the charity from the sale of Moz cuddly toys and mugs. 

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2017-11-10 00:00:00
adam&eveDDB wins APG Agency of the Year https://br.adforum.com/agency/3884/press-releases/70269/adameveddb-wins-apg-agency-of-the-year https://br.adforum.com/agency/3884/press-releases/70269/adameveddb-wins-apg-agency-of-the-year adam&eveDDB took home the coveted Stephen King Strategy Agency of the Year award last night at the APG’s Creative Strategy Awards 2017, held at London’s St Pancras Renaissance Hotel.
The creative agency also scooped Gold for its John Lewis Christmas campaign, which was planned by Martin Beverley, David Golding, Les Binet and David Bratt; work which APG said has successfully positioned the retail behemoth as ‘the home of thoughtful gifting’.
It also picked up a Silver trophy for work for John Lewis Insurance which was planned by Tom Sussman. The retailer wanted to increase sales of its insurance products, without damaging its core brand. APG said that adam&eveDDB’s approach ‘found a powerful emotional and media insight which disrupted the conventions of insurance category, touched the nation’s hearts and in the process transformed sales’.
The theme for APG’s 2017 awards was ‘Transformational Thinking’. The event has been set up to recognise work which is the product of great planning and strategy. The judges were looking for campaigns which had a transformational effect and could be described as brave, entrepreneurial, influential, inspiring and incisive. “These winning cases show not only how transformational brilliant strategy can be, but why it's at the heart of breakthrough creativity,” they said.​
​Jessica Lovell and Martin Beverley, Executive Strategy Directors at adam&eveDDB commented: “We are absolutely delighted to have won the APG Stephen King Strategy Agency of the Year. It takes a full team to create great work, and this is a brilliant recognition of all of the dedication, creativity and smart thinking that fuels the work we produce.”
Planner Min-Hyung also got a commendation for her young strategist essay. 

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2017-10-13 00:00:00
adam&eveDDB and EA SPORTS create innovative new skill move to show why FIFA 18 is ‘More Than A Game’ https://br.adforum.com/agency/3884/press-releases/70039/adameveddb-and-ea-sports-create-innovative-new-skill-move-to-show-why-fifa-18-is-more-than-a-game https://br.adforum.com/agency/3884/press-releases/70039/adameveddb-and-ea-sports-create-innovative-new-skill-move-to-show-why-fifa-18-is-more-than-a-game To mark the worldwide launch of FIFA 18 on 29 September, adam&eveDDB and EA SPORTS have developed a new and innovative skill move that is unique to the game. ‘El Tornado’, starring Cristiano Ronaldo is set to permeate the culture of football, video games, and sport. The move is a seamless dragback, flick, and spinning volley (like a tornado) that has never been attempted in a real professional game - yet.

The commercial showcases how skills and ideas flow from EA SPORTS FIFA into both football and culture. Beginning with a player performing the ‘El Tornado’ move in FIFA 18 for the first time, they upload it for the review of the FIFA 18 community where it gathers traction from influencers around the world, spawning countless attempts and spin-offs as it ricochets through culture.

From in-the-game to on-the-pitch and across the globe, Antoine Griezmann, Dele Alli, and NBA superstar James Harden give us their take on the move after witnessing it first performed in-game and then on the pitch of the Santiago Bernabéu by FIFA 18 cover star Cristiano Ronaldo.

‘El Tornado’ is then picked up by brands such as adidas and Coke, who developed their own versions of ‘El Tornado’ content, as well as inspiring Run the Jewels to create their own bespoke track; “Mean Demeanor (El Tornado Mix)”. Dele even showcases his own ‘El Tornado’ Facebook Camera Lens.

And the advert is just the start, with top FIFA 18 players, world class footballers, brands and artists already being inspired by their first glimpses of ‘El Tornado’ - the real cultural impact of this new skill move is playing out on training pitches right now. If professional players prove that they can replicate the move in training, EA SPORTS can unlock the skill move for their virtual likeness in the game (virtual players and likeness must already be available in FIFA 18).

The campaign is launching with a longform online film supported by 90s, 30s, 15s, social story formats, and TV globally.

Mat Goff, CEO of adam&eveDDB says: “EA SPORTS FIFA is an iconic gaming and entertainment franchise. The chance to build a new skill into a game so embedded in culture is a rare opportunity. It’s been fantastic working with EA, the best footballing talent on the planet and the FIFA gaming community and we can’t wait to see El Tornado take the world by storm.” 

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2017-09-29 00:00:00
the famous five star in new campaign for great western railway https://br.adforum.com/agency/3884/press-releases/69951/the-famous-five-star-in-new-campaign-for-great-western-railway https://br.adforum.com/agency/3884/press-releases/69951/the-famous-five-star-in-new-campaign-for-great-western-railway Great Western Railway is launching a new brand campaign that aims to re-ignite people’s love of rail travel by reminding them that adventures start as soon as they step onto a GWR train.

The animated campaign, created by adam&eveDDB, features Enid Blyton’s Famous Five – that quintessentially British quintet with an uncanny knack of finding adventures wherever they travel. The launch film sees The Famous Five embark on an unexpected adventure across the GWR network when the gang is accidentally separated from Timmy the dog. The ensuing romp sees Julian, George, Dick and Anne taking advantage of GWR’s new high-speed Intercity Express trains as they chase Timmy on an adventure that takes them all across the stunning scenery of the South-West.

Enid Blyton’s much-loved characters have been re-imagined and brought to life by award-winning animator, Pete Candeland (Friends Electric), in partnership with Enid Blyton Entertainment, part of Hachette Children’s Group.

The integrated campaign is supported by Cinema, OOH, Print, Radio, Social and Digital media and launches on September 23rd.

Paul Billingsley, Head of Client Services at adam&eveDDB, comments: ‘We could all do with re-discovering that spirit of adventure we had when we were younger; The Famous Five are the perfect gang to remind us that there are incredible destinations just beyond our doorstep, and an incredible way to discover them.’

Amanda Burns, Head of Marketing at GWR, explains: ‘As part of our modernisation programme and commitment to revaluing rail in the hearts and minds of the travelling public, we wanted a campaign that would focus on inspiring journeys and a more inspiring way to travel.  GWR have an incredible new fleet coming into service over the next 18 months, with more capacity than ever, so we want to showcase our great product and the wonderful destinations on our network, to encourage more customers to travel with us and reconsider the benefits of rail travel with GWR.’

Karen Lawler, Senior Licensing Manager at Hachette Children’s Group, comments: ‘The South West of England held a special place in Enid Blyton’s heart. It was a region she would regularly visit on holiday and was the inspiration for the setting of her Famous Five stories. A campaign where her characters explore the stunning landscape on Great Western Railway is the perfect fit for The Famous Five, especially in their 75th anniversary year.’

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2017-09-22 00:00:00
Love it or Hate it: it’s in the genes. https://br.adforum.com/agency/3884/press-releases/69783/love-it-or-hate-it-its-in-the-genes https://br.adforum.com/agency/3884/press-releases/69783/love-it-or-hate-it-its-in-the-genes adam&eveDDB discovers people’s love or hate for marmite is in their genes.

Ever wondered why some people love Marmite and why some people hate it?

Adam&eveDDB has been working with leading fitness and nutrition genetics company DNAFit, to conduct a clinical trial to determine whether there is a genetic link to people’s taste preference for loving or hating Marmite. In the study of 261 adults, participants provided a DNA sample for analysis. The genetic material then was analysed to identify SNPs[1] associated with Marmite taste preference. The scientific study has scientifically shown that people are born genetically more likely to be lovers or more likely to be haters of Marmite and shows that there is a genetic contribution to Marmite taste preference.

The news of the discovery will go public on the 7th September through the publication of a scientific white paper written by Thomas Roos, principle investigator from DNAFit, detailing the findings, as well as a short film of him, explaining the discovery.

The campaign will encourage consumers to test it for themselves, by trying Marmite, to find out whether they are likely to be lovers or haters. Marmite Gene Test Kits will also be available to buy through the Marmite website so people can discover for themselves whether they were born marmite lovers or haters.

The campaign will then launch on September 9th with a 90” TVC during X-Factor and a simultaneous ‘road block’ media buy across 120 channels. The film, shot by James Rouse, shows families reactions to receiving their results. The campaign continues through the autumn on TVC, Online and Social.

Philippa Atkinson, Marmite Brand Manager

“We’ve always celebrated the fact that people either love or hate Marmite, but we’ve never known why. Now, for the first time, we‘re able to understand the role of genetics in influencing peoples taste preference for Marmite and this has some really exciting implications for the future of the brand. Our intention is that the discovery will encourage families across Britain to try Marmite, to find out if they are likely to be born lovers or haters.”

 

Ben Tollett, ECD adam&eveDDB

“Engaging the pioneering genetics team at DNAFit has been a fascinating journey into understanding why people love or hate Marmite. While it’s an innovative campaign working at the frontier of science, it’s still routed in the enduring truth of the nation’s love or hate of Marmite.”

 

 

[1] single nucleotide polymorphisms

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2017-09-11 00:00:00
LOVE IT OR HATE IT: IT’S IN THE GENES https://br.adforum.com/agency/3884/press-releases/69733/love-it-or-hate-it-its-in-the-genes https://br.adforum.com/agency/3884/press-releases/69733/love-it-or-hate-it-its-in-the-genes

  • BREAKTHROUGH CLINICAL TRIAL SHOWS THAT YOUR DNA DECIDES IF YOU LOVE OR HATE MARMITE, ACCORDING TO SCIENTISTS
  • WHITE PAPER IDENTIFIES 15 GENETIC MARKERS LINKED TO MARMITE TASTE PREFERENCE

 

In a landmark scientific study, Marmite has discovered the reason why we love it or hate it – proving that the answer is in our genes. Over the past 12 months, Marmite has worked with one of the UK’s leading genetic testing centres – DNAFit – to conduct a clinical trial to determine whether there is a biological link to people’s taste preference for loving or hating Marmite.

Coined ‘The Marmite Gene Project’, the ground-breaking study has scientifically shown that people are born genetically more likely to be lovers or more likely to be haters of Marmite and conclusively shows that there is a genetic foundation to Marmite taste preference.

Cementing its reputation as the most loved and hated product of our generation, the genetic study recruited more than 260 healthy adults, with an equal split of men and women taking part across the UK.

Study participants were first asked to taste a 2g serving of Marmite on their tongue for 10 seconds, filling out a questionnaire to identify their assumed ‘love or hate’ Marmite taste preference and their reaction to Marmite once tasted.

Saliva cheek swabs were then taken from each participant to obtain DNA samples that were sent for genetic analysis to identify SNPs (single-nucleotide polymorphisms) associated with Marmite taste preference. More commonly known as ‘snips’, SNPs are single DNA building blocks that have an impact on specific traits.

A whopping 8,760 hours were spent swabbing, analysing and interpreting results. The Marmite Gene Project has identified 15 candidate SNPs that are linked to Marmite taste preference.

Thomas Roos (MSc Biology & MSc Clinical Research, Stanford University), Principal Investigator of The Marmite Gene Project at DNAFit, said: “Our research indicates that Marmite taste preference can in large parts be attributed to our genetic blueprint, which shows that each of us is born with a tendency to be either a ‘lover’ or a ‘hater’. Our data reveals that there are multiple genes that contribute towards this, and it is a really exciting discovery.”

However, Roos also offers hope for all Marmite lovers hoping to convert friends and families to the ‘love’ side of the spectrum.

 “Like anything in genetics, taste preference is dictated by both nature and nurture. Our environment can impact our taste preference as much as the genes we are born with.”

A scientific White Paper will be available from Thursday 7th September at www.dnafit.com/downloads/MarmiteGenetics_WhitePaper_Final.pdf detailing the full findings. The same day, Gene Test Kits will be available to buy from https://social.marmite.co.uk so people can discover for themselves whether they were born Marmite lovers or haters.  

Philippa Atkinson, Marmite Brand Manager, said: “For over a century we too have been questioning why the nation are so clearly divided between love or hate for Marmite. Finally, we have the answers. The DNA data provides a glimpse into our taste preferences. While it’s fascinating looking at the data on this scale, the fun really starts when you test your own DNA and begin to delve into your own genetic make-up and see if you were born a lover or hater of Marmite.”

Avi Lasarow, CEO of DNAFit, said: “Advancing technology means we live in a world of increased appetite for highly personalised food and fitness information. These fascinating findings show again how each day we are understanding more and more about the role that genetics play in our daily lives. The mystery around Marmite is one of the great British food debates, and we are proud to have led this exciting research project.”

Find out more about the science behind The Marmite Gene Project in our short film and join the conversation using #MarmiteGene.

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2017-09-07 00:00:00
Feel the confidence of the Volkswagen SUV range. https://br.adforum.com/agency/3884/press-releases/66034/feel-the-confidence-of-the-volkswagen-suv-range https://br.adforum.com/agency/3884/press-releases/66034/feel-the-confidence-of-the-volkswagen-suv-range On the 13th April 2017 Jorden Oldham was the Best Man at his best friend’s wedding. However, his speech went wrong. Badly wrong. He froze and was eventually forced to ask an usher to read out his speech for him.

As part of their new 'Confidence' content series, Jorden was tracked down by Volkswagen. We put him behind the wheel of a new Tiguan, reunited him with the disgruntled bride and groom and gave him the opportunity to make a Second Speech.

The idea was dreamt up by adam&eveDDB creatives Jonas Roth and Rasmus Smith Bech and captured superbly by Max Fisher from Outsider.

Ben Priest, Founding Partner and Group Chief Creative Officer at adam&eveDDB, comments: ‘This was a great job and also a great experience. Helping Jorden to face up to the past and put right something that had gone so badly wrong and hung over him for so long. It's a lovely, lateral take on confidence.”

Sweta Dusara, Communications Manager at Volkswagen UK, explains: “Authenticity was key to expressing the insight that Volkswagen SUVs instill confidence in our drivers, so finding the right story to tell was critical. Jorden’s story was perfect, real-to-life and relatable. I’m delighted that Jorden’s redemption was so wonderfully enabled by Volkswagen.” 

 

About adam&eveDDB
adam&eveDDB is a creative agency based in London who work with a range of clients including Volkswagen, John Lewis, Google, Marmite, the FT, Waitrose, Foster’s, Mulberry, Lloyds Bank, Harvey Nichols and Save the Children.

For more information: Sam Le Coeur: sam.lecoeur@adamandeveddb.com 

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2017-08-31 00:00:00
Think! and AA Charitable Trust campaign against distracted driving https://br.adforum.com/agency/3884/press-releases/63087/think-and-aa-charitable-trust-campaign-against-distracted-driving https://br.adforum.com/agency/3884/press-releases/63087/think-and-aa-charitable-trust-campaign-against-distracted-driving Driving along and your phone pings with a new text alert. Quick read of the message; maybe a one-word
reply; and your eyes are back on the road. No harm done…
Since 2011 the number of casualties* caused by drivers who are distracted by their mobile phone has
increased by a quarter (24%). In light of this, the AA Charitable Trust is raising awareness of the dangers of distracted driving with a new spot by adam&eveDDB to be shown in cinema and online.
The commercial highlights the underrated danger of texting whilst driving with a narrative that follows a couple leaving a nightclub: the woman, who is the designated driver for her intoxicated boyfriend, starts to
reply to a text as they start their journey. The boyfriend notices and suggests they swap places, in a move that makes a bold statement on the dangers of using a mobile phone whilst driving.
The spot is supported by the Department for Transport’s Think! campaign, who create road safety information and campaigns to reduce road deaths. The new ad coincides with new stricter penalties being introduced today (1 March) for those caught using hand-held phones whilst driving.
The ad was directed by James Rouse from Outsider. It launches online on 1st March and will be in cinema
from 3rd March.
Edmund King OBE, AA president, said: “There has been much rhetoric about making text driving as socially
unacceptable as drink driving. We have seen excellent drink drive campaigns over the decades that have
changed attitudes. We believe that adam&eveDDB brilliantly interpreted the brief and have come up with a
clever treatment that builds on the drink drive campaigns and makes text driving as socially unacceptable as drink driving.

 

* Statistical backing:
2011: Table RAS50007: Contributory factors: Casualties in reported accidents by severity: GB 2011 – “Driver using mobile phone”
= 571 (all accidents)
https://www.gov.uk/government/uploads/system/uploads/attachment_data/file/9280/rrcgb2
011-complete.pdf PAGE 85
2015: Table RAS50007: Casualties in reported accidents by contributory factor severity, Great Britain, 2015 – “Driver using
mobile phone” = 706 (all accidents)
https://www.gov.uk/government/uploads/system/uploads/attachment_data/file/568484/rrcg
b-2015.pdf PAGE 312 

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2017-03-01 00:00:00
Like Wow! Scooby-Doo revealed as new star of Halifax TV commercial https://br.adforum.com/agency/3884/press-releases/62471/like-wow-scooby-doo-revealed-as-new-star-of-halifax-tv-commercial https://br.adforum.com/agency/3884/press-releases/62471/like-wow-scooby-doo-revealed-as-new-star-of-halifax-tv-commercial  Halifax’s new TV advert features Scooby-Doo and the Mystery Inc. Gang

  • Halifax and adam&eveDDB have teamed up with Warner Bros. Consumer Products again to launch the latest campaign
  • The new advert will first air on Sunday 8 January 2017 

Halifax has today (Sunday 8 January) unveiled Scooby-Doo as the latest iconic character to feature in its  new TV advertising campaign.

 

Following the success of its Top Cat campaign which made Halifax the only bank to feature in Adwatch’s most memorable ads of 2016,* 
it has teamed up with adam&eveDBB for the latest ad which sees Scooby-Doo and the Gang escaping the clutches of a mummy by scooting in to a Halifax branch.

 

The hapless heroes find out how Halifax rewards its customers with money back through everyday purchases.

 

As they enjoy a pizza after a trip to the shops, Scooby-Doo hands over his Halifax debit card to pick up the tab when he’s confronted by the villain. Scooby-Doo then captures the mummy, before being congratulated by the rest of his mystery-solving Gang.

 

The advert will be broadcast first on Sunday 8 January 2017 on Channel 4 at 21:45. Scooby-Doo and the Gang will also feature in branch and online advertising, as well as social media to promote Halifax’s cashback extras campaign.


The advert was filmed in London’s Hanover branch and features Halifax colleagues as extras.

 

Russell Galley, Managing Director, Halifax said: Scooby-Doo is the third iconic character to feature in our re-energised advertising campaign, dialling up our desire to stand apart from other banks and be on the side of our customers. Our TV ad featuring Top Cat last year generated our biggest ever social media engagement with more than four million views on Facebook and Twitter, so we wanted to follow up this success with another much-loved character.

“Just like the previous stars of our ads, Scooby and the Gang help us demonstrate our commitment to helping customers to be better off, showing that whoever comes through our doors will be welcomed by our friendly, down-to-earth colleagues.”

 

Catherine Kehoe, Managing Director, Group Brands and Marketing, Halifax, added:

“The campaign is all about getting Halifax back to what it does best with advertising that gets talked about and engages customers. Scooby-Doo is such an iconic character and universally loved – the perfect character to demonstrate how we reward customers who bank with us.”

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2017-01-09 00:00:00
Volkswagen campaign by adam&eveDDB proves why the car brand is best supporting independent cinemas, not starring in them https://br.adforum.com/agency/3884/press-releases/62158/volkswagen-campaign-by-adameveddb-proves-why-the-car-brand-is-best-supporting-independent-cinemas-not-starring-in-them https://br.adforum.com/agency/3884/press-releases/62158/volkswagen-campaign-by-adameveddb-proves-why-the-car-brand-is-best-supporting-independent-cinemas-not-starring-in-them Volkswagen UK continues with its final film in the series to promote its long-standing support of independent cinemas throughout the UK.
The series, created by adam&eveDDB, consists of three cinematic short films, each portraying classic Hollywood movie genres with a Volkswagen car taking a lead role.
Each spot shows Volkswagen’s innovative technology take a starring role, only to cause the drama to quickly unravel into farce.
In ‘Alien’ we see how Volkswagen’s Hands-Free Boot Opening comically breaks the suspense of the monster horror genre, and highlights that although it is perfect for real life, it’s not made for Hollywood.
It’s a step on from the previous “Made for real life, not the movies” campaign, continuing the observation that Volkswagen cars are perfect for the needs of everyday life, rather than the make-believe world of Hollywood movies, due to the smart technology they’re equipped with.
Ben Priest, Founding Partner and Chief Creative Officer at adam&eveDDB, comments: 'Alien is a stand-out piece of work. A great example of what a superb client Volkswagen are. I can't wait for people to see it at the cinema.’
Glyn Butterworth, National Communications Manager at Volkswagen UK, explains: “To continue our long-running support for independent cinemas we asked adam&eveDDB to create a new set of cinema mini films. Like the last series, we wanted the car and our technology to be the hero of the ads, adding a level of humour and reality to these wellknown Hollywood genres. We hope audiences enjoy them.”
Alien launches online on 10th November and will also be showing in independent cinemas around the country. ‘Alien’ goes live along side ‘Finding Yourself’ to complete the set of three. 

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2016-11-14 00:00:00
John Lewis Launches 2016 Christmas Advertising Campaign ‘Buster The Boxer’ https://br.adforum.com/agency/3884/press-releases/62120/john-lewis-launches-2016-christmas-advertising-campaign-buster-the-boxer https://br.adforum.com/agency/3884/press-releases/62120/john-lewis-launches-2016-christmas-advertising-campaign-buster-the-boxer
  • Advert set to a cover version of ‘One Day I’ll Fly Away’, performed by British band Vaults
  • The Wildlife Trusts are this year’s charity partner
  • Today at 8am, John Lewis launches its 2016 Christmas advertising campaign ‘Buster The Boxer’ on johnlewis.com, its social media channels and on Sky in an exclusive partnership.

     

    The first terrestrial TV airing will be this evening at around 9:15PM on ITV. The advert will launch with the hashtag #BusterTheBoxer. The ad can also be viewed on www.johnlewis.com/christmas-advert and on John Lewis’s YouTube channel www.youtube.com/johnlewisretail.

     

    Set to a cover version of the song ‘One Day I’ll Fly Away’, recorded by the British band Vaults, the two minute advert tells a magical, make-believe story of Buster the Boxer dog and his family at Christmas. 

     

    The advert tells the story of a little girl called Bridget who loves to jump. Her Mum and Dad buy her a trampoline for Christmas and hide it in the garden to surprise her with on Christmas Day.   However, after dark, in a magical world observed only by Buster, a cast of wildlife animals emerges – two foxes, a badger, a squirrel, and a hedgehog – who discover the trampoline and have fun jumping. On Christmas morning, Bridget excitedly runs out into the garden to discover her present however Buster bounds past her and starts bouncing on her trampoline - she watches him wide-eyed.

     

    As the story brings to life some of Britain’s most-loved wildlife, John Lewis has chosen The Wildlife Trusts to be this year’s Christmas campaign charity partner.

     

    Craig Inglis, Customer Director at John Lewis said; "2016 has certainly been quite a year, so we hope our advert will make people smile. It really embraces a sense of fun and magic, reminding everyone what it feels to give the perfect gift at Christmas.

     

    “Each year we work with a charity which fits our ad, and we hope this year’s campaign will encourage more children to discover a love of British wildlife and encourage support of The Wildlife Trusts.”

     

    John Lewis will make a donation to The Wildlife Trusts from the sale of soft toys of the characters which feature in the advert.  The retailer has also worked with the charity on a number of fun, educational tools which will be available online, to encourage more children to develop an interest in British wildlife. 

     

    Commenting on the charity partnership, Stephanie Hilborne OBE, Chief Executive, The Wildlife Trusts said; “The Wildlife Trusts believe that everyone should have the opportunity to experience the joy of wildlife and wild places in their daily lives.  So John Lewis putting some of our most beautiful British wild animals at the centre of their Christmas advert and making The Wildlife Trusts their charity of choice this Christmas is great news.  With this support we will be able to inspire thousands more children about the wonders of the natural world.”

     

    Blythe Pepino, lead singer of Vaults said; "We were approached about doing a version of ‘One Day I'll Fly Away’ for the iconic John Lewis Christmas ad and loved the song choice.  It’s such a powerful and beautiful song, made famous by the amazing Randy Crawford. Recording it at the Abbey Road studios with the talented, producer Chris Hill, and a 70 piece choir and 66 piece orchestra, was a truly incredible experience.”

     

    In-store activity

     

    The retailer’s flagship shop on Oxford Street will offer an exciting virtual reality experience using Oculus Rift that will bring to life the magical world of Buster and his friends.  There will also be a 360 film experience available using Google Cardboard in Oxford Street and accessible on JL.com and YouTube. 

     

    Social media

     

    In a first for the retailer, John Lewis will be partnering with Snapchat to create a bespoke Snapchat lense, which is available until midnight tonight, that will transform users into Buster the Dog. Plus, throughout December, customers visiting any of John Lewis’s 48 shops will also be able to apply a  Snapchat filter to any of their pictures taken while in store.

     

    Until Sunday 13 November, customers will also be able to use bespoke Twitter stickers so they can personalise their own photos with Buster and his friends.

     

    Sky Partnership

     

    This year, in a unique partnership with Sky, in addition to the advert, a ‘making of the ad’ film and bespoke content about British Wildlife, presented by Wildlife TV presenter Patrick Aryee will be exclusively available to Sky’s 12 million customers via the On Demand homepage and Sky Go.

     

    Production details

     

    Buster the Boxer has been created by advertising agency adam&eveDDB with media planning and buying by Manning Gottlieb OMD. It was directed by Dougal Wilson who also directed  three previous John Lewis Christmas adverts including 2011’s The Long Wait, 2012’s The Journey, and 2014’s ‘Monty’s Christmas’

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    2016-11-10 00:00:00
    Harvey Nichols launches Emergency Services radio campaign https://br.adforum.com/agency/3884/press-releases/61648/harvey-nichols-launches-emergency-services-radio-campaign https://br.adforum.com/agency/3884/press-releases/61648/harvey-nichols-launches-emergency-services-radio-campaign Harvey Nichols’ new Beauty Lounge is now open but we have a problem... The services on offer are so damn good you will literally leave Knightsbridge unrecognisable.

    To celebrate the launch of Harvey Nichols’ new Beauty Lounge in Knightsbridge, adam&eveDDB have created a hilarious radio campaign, ‘Emergency Services’, in the brand’s signature fearlessly stylish way.

    Each spot starts off with a desperate call to report an emergency. As each caller goes on to describe the suspected criminals, it soon becomes obvious that all is not what it seems… the supposed perpetrators are in fact loved ones well known to our callers who are simply now unrecognisable after a trip to the Beauty Lounge. 

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    2016-09-19 00:00:00
    Volkswagen campaign by adam&eveDDB proves why the car brand is best supporting independent cinemas, not starring in them https://br.adforum.com/agency/3884/press-releases/61624/volkswagen-campaign-by-adameveddb-proves-why-the-car-brand-is-best-supporting-independent-cinemas-not-starring-in-them https://br.adforum.com/agency/3884/press-releases/61624/volkswagen-campaign-by-adameveddb-proves-why-the-car-brand-is-best-supporting-independent-cinemas-not-starring-in-them 2016-09-16 00:00:00 Virgin Atlantic collaborates with TripAdvisor for immersive online campaign https://br.adforum.com/agency/3884/press-releases/61542/virgin-atlantic-collaborates-with-tripadvisor-for-immersive-online-campaign https://br.adforum.com/agency/3884/press-releases/61542/virgin-atlantic-collaborates-with-tripadvisor-for-immersive-online-campaign Virgin Atlantic has collaborated with TripAdvisor on a new online advertising campaign launching on the TripAdvisor website today, entitled ‘The Ultimate Review from The Ultimate Reviewer’ by adam&eveDDB. Using 360 degree immersive film with spatial sound, the online campaign brings to life TripAdvisor reviews from some of the UK’s most prolific reviewers. Set in San Francisco and Miami, ‘The Ultimate Review from The Ultimate Reviewer’ takes its audience on a tour of three of each city’s hotspots, set to a narration of TripAdvisor reviewers’ recommendations. Shot using a third person point-of-view, the tour goes from jet skiing along Miami beach to passing under the Golden Gate Bridge in San Francisco. The campaign is the winner of the 2016 TripAdvisor Creative Challenge, which invited brands to showcase their creativity and talent through the interactive medium of online advertising display. Combining Virgin Atlantic’s brand attitude of 'Life doesn’t come to you, so go to it' with TripAdvisor’s unrivalled traveller insight, ‘The Ultimate Review from The Ultimate Reviewer’ is part of a drive in the airline’s digital and social activity aimed at those with an adventurous and impulsive spirit, following the successful ‘One Day’ campaign launched in May 2016. Ben Peterson, Group Head of Display for UK & MEA at TripAdvisor, says; “The Virgin Atlantic campaign really stood out among the entries for the 2016 TripAdvisor Creative Challenge with its innovative use of 360 degree video that brought TripAdvisor reviews to life in a new and unique way. With travellers planning their trips on multiple devices and at all times of day, we’re excited that this campaign will enable Virgin Atlantic to inspire those travellers by aligning the brand with great content in our unique environment.” Hamish Rickman, Vice President, Marketing at Virgin Atlantic, comments; “We were really excited to work with TripAdvisor to deliver this campaign, many elements of which are media firsts for their site. As a brand, we wanted to make the most of today’s fast moving technology to deliver a truly interactive and engaging experience both visually and aurally, putting people and their experiences at the heart of the idea. We also wanted to give consumers a flavour of what was possible beyond their Virgin Atlantic flight, by showcasing the fantastic culture and vibrancy that both destinations have to offer.”

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    2016-09-08 00:00:00
    Virgin Atlantic tells Britain to #GetOutOfOffice https://br.adforum.com/agency/3884/press-releases/61435/virgin-atlantic-tells-britain-to-getoutofoffice https://br.adforum.com/agency/3884/press-releases/61435/virgin-atlantic-tells-britain-to-getoutofoffice Virgin Atlantic is encouraging the British working population to #GetOutOfOffice in a new campaign by adam&eveDDB.
    Studies show that a third of the British working population are not taking their total annual leave allowance*, making the office the country’s most popular holiday destination. To launch the #GetOutOfOffice campaign, Virgin Atlantic asked Judith Chalmers, star of the iconic holiday television programme ‘Wish You Were Here…?’ to present a tongue-in-cheek film taking viewers through a destination guide of an office.
    Directed by The Bobbsey Twins From Homicide, the film sings the praises of the canteen’s offerings, the car park views and the wide variety of activities on offer. The #GetOutOfOffice activity also encompasses outdoor, press, digital and social. Virgin Atlantic is concurrently running its worldwide sale offering discounted flights to a range of destinations for a limited time only.
    Fuelled by Virgin Atlantic’s brand attitude of 'Life doesn’t come to you, so go to it', #GetOutOfOffice is part of a drive in the airline’s digital and social activity aimed at those with an adventurous and impulsive spirit and follows the successful ‘One Day’ campaign launched in May 2016. 

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    2016-09-06 00:00:00
    TEMPTATIONS™ BRAND LAUNCHES “TREAT THEM TOO” CAMPAIGN WITH PLAYFUL MUSIC VIDEO https://br.adforum.com/agency/3884/press-releases/60302/temptations-brand-launches-treat-them-too-campaign-with-playful-music-video https://br.adforum.com/agency/3884/press-releases/60302/temptations-brand-launches-treat-them-too-campaign-with-playful-music-video THE ELECTRIC FURS CAT BAND COVERS POPULAR 1980S HIT
    “DON’T YOU (FORGET ABOUT ME)” IN FIRST DIGITAL RELEASE

     

    Today, TEMPTATIONS™ Brand launched a new online media campaign encouraging cat owners to remember their feline friends and “Treat Them Too” with America’s No. 1 cat treat.

    Created by Adam & Eve/DDB London, the campaign’s first digital content release features a 1980s-style music video starring the Electric Furs – a fictitious band made up of real cats “singing” and “playing” instruments – performing a feline rendition of “Don’t You (Forget About Me)” by Simple Minds. Directed by award-winning filmmaker Ninian Doff, the entertaining video takes a tongue-in-cheek look into how cats may try to convince their human counterparts to remember to treat them too.

    “With only half of cat owners treating their cats[1], the TEMPTATIONS™ brand always looks for fun, creative ways to bring attention to the cat treating category, said Arren Beach, TEMPTATIONS™ Brand Manager.  “The ‘Treat Them Too’ campaign uses entertaining digital content – like this music video – to showcase TEMPTATIONS™ treats and encourage cat owners to treat their cats when they treat themselves.”

    “Cat videos are brilliant fun, and millions of people watch them every day,” said Richard Brim, executive creative director at Adam & Eve/DDB London. “In order to reach that audience, we made a music video starring the Electric Furs, with one simple message – reminding cat owners to ‘Treat Them Too.”

    Live now on TEMPTATIONS Brand’s Facebook and YouTube channels, the “Don’t You (Forget About Me)” remake includes the full music video and one 30-second spot, and will have shorter video cut downs for release on TEMPTATIONS™ Brand’s social channels in the coming weeks. The video will be supported by a number of integrated marketing efforts, including creative digital content, social media posts and partnerships on popular platforms such as the Snapchat Discovery and BuzzFeed.   

    For more information on TEMPTATIONS™ treats and the “Treat Them Too” campaign, visit Facebook.com/Temptations or www.TemptationsTreats.com.

    [1] July 2016 Nielsen Homescan Panel (Within 52 weeks ending July 16, 2016, 54.4% of Cat Owning households fed cat treats)

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    2016-08-08 00:00:00
    The school run – Volkswagen style https://br.adforum.com/agency/3884/press-releases/57779/the-school-run-volkswagen-style https://br.adforum.com/agency/3884/press-releases/57779/the-school-run-volkswagen-style Volkswagen has launched a major campaign for its forthcoming new Tiguan SUV showing that with its new styling, features and cutting edge technology it is possible to make even the school run cool.

    ‘The Big Arrival’, created by adam&eveDDB, features a typical drive-to-school trip – perhaps the quintessentially humdrum everyday drive.  But in the new ad, the trip receives a major injection of excitement courtesy of the new second generation Tiguan.

    Running under the strapline: ‘The new Tiguan. Cool. Calm. Connected.’ the campaign broke at the weekend across major terrestrial and digital TV channels and is supported by a digital and outdoor campaign, including an IMAX takeover.

    Glyn Butterworth, Volkswagen UK’s National Communications Manager, said: “Volkswagen has a superb heritage of advertising creative, and along with the team at adam&eveDDB, we have worked very hard to ensure this new Tiguan campaign meets those incredibly high standards. Above all, we hope this campaign allows viewers in the UK to continue to enjoy our advertising.”

    Russell Hopson, Group MD, adam&eveDDB, says: “'Volkswagen’s heritage in advertising was recently described as ‘witty, knowing and understated’. I believe we’ve made work here that’s worthy of both this fantastic new car and its brand heritage.”

    The new Tiguan is a compact SUV styled and engineered to challenge not just the best in its class, but also premium-priced rivals from across the market.  It arrives in Volkswagen 191 UK Retailers this month.

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    2016-05-23 00:00:00
    Virgin Atlantic seeks out adventurers in ‘One Day’ campaign by adam&eveDDB https://br.adforum.com/agency/3884/press-releases/57536/virgin-atlantic-seeks-out-adventurers-in-one-day-campaign-by-adameveddb https://br.adforum.com/agency/3884/press-releases/57536/virgin-atlantic-seeks-out-adventurers-in-one-day-campaign-by-adameveddb Virgin Atlantic is gearing up for the launch of a new campaign by adam&eveDDB that encourages travellers to embrace life and make their “one day” aspirations happen.

    Imbued with Virgin Atlantic’s brand attitude of 'Life doesn’t come to you, so go to it', the ‘One Day’ campaign encompasses a host of digital and social activity aimed at those with an adventurous and impulsive spirit.

    A key part of the activity is ‘Claim your tweet’ - an innovative social and digital outdoor campaign that calls for writers of ‘One day I will….’ tweets from years past to claim their tweet to make their dreams a reality.

    Tweeters will need to claim their 'one day' by midnight on the day in order to win Virgin Atlantic flights to help make it a reality. Once claimed, follow up messaging will tell the tweeter what destination they will be taken to, to live out their ‘one day’ for real.

    The ‘One Day’ drive breaks on Monday 16th May and also includes a 30 second online video featuring user-generated images that depict some of the top ‘One Days’ of people in the UK. There will also be Instagram competition giving people the chance to win a ‘One day’ experience, as well as PR and influencer activity.

    The ‘One Day’ campaign encapsulates Virgin Atlantic’s ‘Let it Fly’ brand proposition and demonstrates a shift towards integrated digital and social activity to drive engagement around it.

    Hamish Rickman, Vice President, Marketing at Virgin Atlantic commented: “So many of us say ‘one day I will…’ but all too often we don’t allow that ‘one day’ to happen. With this campaign, we’re not only aiming to motivate and inspire people to achieve that one thing they have always talked about but for a lucky few, actually help make it happen”.

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    2016-05-17 00:00:00
    Harvey Nichols campaign features first 100 year old model in Vogue https://br.adforum.com/agency/3884/press-releases/56958/harvey-nichols-campaign-features-first-100-year-old-model-in-vogue https://br.adforum.com/agency/3884/press-releases/56958/harvey-nichols-campaign-features-first-100-year-old-model-in-vogue In its truly fearless stylish fashion, Harvey Nichols is launching a campaign featuring the first 100 year-old model to appear in Vogue magazine.

    The campaign, to celebrate Vogue’s 100th Anniversary, features Bo Gilbert, who was born in 1916 and will appear in an exclusive print ad in Vogue’s commemorative June issue. A two minute behind the scenes film will run across Harvey Nichols’ channels and will be supported by editorial on Vogue.co.uk.

    The campaign is loaded with Harvey Nichols’ attitude and willingness to do things differently, and aims to tackle ageism in the fashion industry.

    The campaign was shot by world famous fashion photographer Phil Poynter, who founded ‘Dazed’ with Jefferson Hack and Rankin. Vogue’s 100th Anniversary issue will be its biggest ever issue and is on sale in May.

    Ben Tollett, Executive Creative Director, adam&eveDDB, says: ‘ Vogue’s 100th anniversary seemed like such an important moment, so we wanted to celebrate it by doing something symbolic. We’re really proud to be involved in a project, which proves the older generation can be fearlessly stylish too. Ageism is so last century.”

    Shadi Halliwell, Creative and Marketing Director at Harvey Nichols: “We devised a campaign that reflected the playful attitude Harvey Nichols is famous for, celebrating both the 100th Anniversary of British Vogue, and also style in its entirety. It was a privilege to work with Bo, she is a fabulous, independent lady who epitomises timeless style.” 

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    2016-04-29 00:00:00
    adam&eveDDB creates TEMPTATIONS CATTERBOX™, the world’s first talking cat collar https://br.adforum.com/agency/3884/press-releases/56916/adameveddb-creates-temptations-catterbox-the-worlds-first-talking-cat-collar https://br.adforum.com/agency/3884/press-releases/56916/adameveddb-creates-temptations-catterbox-the-worlds-first-talking-cat-collar The TEMPTATIONS™ brand together with leading creative communications agency adam&eveDDB and renowned creative collective ACNE, today announced the pre-launch of a revolutionary cat collar, TEMPTATIONS CATTERBOX™. 

    TEMPTATIONS CATTERBOX™ houses a microphone, speaker, Bluetooth technology and wifi allowing cats’ meows to be recorded, processed, and then translated into human speech. Resulting in a completely new, breakthrough device that will make interactions with cats highly engaging and fun.

    3D printed and coated in rubber lacquer for the cat’s comfort, the collar comes in four attractive colours. It  also connects to the TEMPTATIONS CATTERBOX™ smartphone app, which allows cat owners to choose their cat’s new human voice from a range of options.

    The cat collar is the first product idea to come out of the newly created THE TEMPTATIONS LAB™ , a research workstream dedicated to the future of fun times with your cat, developed in collaboration with adam&eveDDB.

     “We’re fascinated by cats, so we set out on a mission to get to know them better,” said the TEMPTATIONS™ Global Brand Director, Pete Simmons. “Through research, we learned that an adult cat’s meow is their way to communicate with humans and, by investing in this prototype device, we can start to improve understanding between them both – giving cats a voice for the very first time.”

     “At the TEMPTATIONS™ brand we are passionate about bringing cats and owners together. We have always done this through our treats, but we wanted to go one step further.” Added Pete Simmons, TEMPTATIONS™ Global Brand Director.

    “Cats are often perceived as quite hard to get to know, independent pets, so we set up THE TEMPTATIONS LAB™ to find innovative ways to inject even more fun into a cat and owner’s relationship.” Said Rick Brim, adam&eveDDB Executive Creative Director

    The TEMPATIONS™ brand launches the prototype in the United States and New Zealand on 28th April 2016, to gauge public interest. The launch will be supported by a film, showcasing the product’s development to date.

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    2016-04-28 00:00:00
    Save the Children launches Every Last Child campaign with new global TV ad by adam&eveDDB https://br.adforum.com/agency/3884/press-releases/56559/save-the-children-launches-every-last-child-campaign-with-new-global-tv-ad-by-adameveddb https://br.adforum.com/agency/3884/press-releases/56559/save-the-children-launches-every-last-child-campaign-with-new-global-tv-ad-by-adameveddb Save the Children is launching a three-year campaign, to ensure millions of children worldwide have an equal opportunity to survive and benefit from access to healthcare and education regardless of who they are or where they live.

    The global campaign will be launched with a TV ad created by adam&eveDDB and media planned by 7Stars, which shows the gritty reality faced by Save the Children workers as they help children around the world who are in desperate need.

    The film, which breaks today, is shot entirely from behind or from the POV of the aid worker, putting the children as the main focus and shows the lengths that Save the Children will go and the dangers they face down to reach every last child.

    Locations include Jordan, Mexico, Bangladesh, Kenya and an Emergency Treatment Centre for Ebola in Sierra Leone – reflecting just some of the countries where Save the Children work on the ground.

    The campaign is being launched with a new Save the Children report, Every Last Child, that warns while progress has been made in reaching the world’s poorest children, those from discriminated groups are consistently overlooked, despite being the most at risk.

    Tanya Steele, Chief Executive, Save the Children, says: “Our new TV ad, created by adam&eveDDB, kick starts the launch of our three year campaign, Every Last Child, which highlights that millions of the world’s poorest children are being denied life-saving services because of who they are and where they live.”

    “As well as hoping to bring in essential income, we want to engage and attract new audiences with this TV ad, so we’ve taken quite a fresh, bold and authentic approach to storytelling. By offering a first-person perspective on the work we do, we are putting the viewers in our shoes and demonstrating what life is like for Save the Children staff. We work in the toughest places at the toughest times and we will do whatever it takes to reach the world's most vulnerable children to ensure that millions of the hardest-to-reach children get an equal opportunity to survive and thrive.”

    Mat Goff, Joint Managing Director, adam&eveDDB, says: “This film is gritty and breathless because it’s real. The work Save the Children does on the ground is dangerous, hard and frightening but that is what it takes to reach the children ignored by governments, ostracised by society and stuck in extreme poverty. Save the Children workers are out there right now doing all of this in countries over the world.”

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    2016-04-26 00:00:00
    Halifax brings Top Cat back to TV screens for new advertising campaign https://br.adforum.com/agency/3884/press-releases/56452/halifax-brings-top-cat-back-to-tv-screens-for-new-advertising-campaign https://br.adforum.com/agency/3884/press-releases/56452/halifax-brings-top-cat-back-to-tv-screens-for-new-advertising-campaign Halifax and adam&eveDDB launch new advertising campaign to mark the next chapter of bold and impactful advertising

    • A host of well-known characters will be making a visit to their local Halifax branch over the course of the campaign
    • In the first instalment, Halifax teams up with Warner Bros. Consumer Products, bringing Top Cat out of retirement, helping him to buy a new home
    • The campaign launches on Friday 22nd April with the Top Cat advert first shown during Gogglebox on Channel 4 at 9.00pm.

     

    Halifax is returning to TV screens this Friday with a new advertising campaign created by adam&eveDDB.

    Halifax is famous for giving extra and the new heavyweight campaign, which includes TV, outdoor, digital and social media, celebrates how its down to earth and friendly colleagues give “extra” to every single customer - illustrated by a range of surprising and charming characters.

    For the launch of the campaign, Halifax has joined forces with Warner Bros. Consumer Products.  The first ad in the series features an iconic childhood favourite - Top Cat, the famous animated American feline who will be making his first appearance on TV since retirement in the 1980s. 

    The ad tells the story of what happened when Top Cat is moved on from his trash can home by Officer DibbleTop Cat visits a Halifax branch to get help and advice from colleagues.

    The campaign launches on Friday 22nd April with the Top Cat advert first shown during Gogglebox on Channel 4 at 9.00pm.

    adam&eveDDB, famous for their John Lewis adverts, is behind the new creative strategy.

    To mark the launch of the new advert, Halifax have, for the first time, commissioned ‘Global Street Art’ to create a Top Cat mural on an ‘epic’ wall in Old Street, Clerkenwell, London.  Artists will begin on the evening of Monday 25th April over 3 days and the mural will be on display until 8th May.

     

    Russell Galley, Managing Director, Halifax said:

    “At Halifax we pride ourselves on doing things a little differently and giving extra to our customers. The idea is very simple – at Halifax, no matter who you are, we’re here to help.  We’re very proud that our colleagues give a friendly, down to earth and enthusiastic welcome to everyone.” 

    “We’re moving into a new era; Halifax has a clear purpose to make customers better off and can stand apart as fresh, different and re-energised – we’re totally on the side of our customers.”

     

    Catherine Kehoe, Managing Director Group Brands and Marketing, Halifax said:

    “No other bank could run this new campaign.  It reflects perfectly our personality and is a real celebration of how our friendly and down to earth colleagues support everyone - showing Halifax as the uniquely human face of banking.”

     

    Mat Goff, Managing Director, adam&eveDDB, said:

    “We were delighted to be given the opportunity to take Halifax back to their roots: to create genuinely entertaining advertising, and to really bring to life the populist spirit of the bank and its colleagues.  We needed to find a fresh way to portray the down to earth, friendly nature of Halifax colleagues and the way they give extra to every customer no matter who they are. And what a joy to be able to bring back Top Cat to our screens. Who knows who’ll walk through the doors next time.”

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    2016-04-22 00:00:00
    Waitrose launches industry first ad campaign to show where good food comes from https://br.adforum.com/agency/3884/press-releases/56183/waitrose-launches-industry-first-ad-campaign-to-show-where-good-food-comes-from https://br.adforum.com/agency/3884/press-releases/56183/waitrose-launches-industry-first-ad-campaign-to-show-where-good-food-comes-from Waitrose is launching an innovative new brand campaign featuring live footage from its farms, in an industry first.

    The campaign, created by adam&eveDDB and Manning Gottlieb OMD, uses a selection of cameras including Go Pros to take viewers into its dairy and free range hen farms, showing their customers where their food comes from.

    The campaign, which encompasses TV, print and digital display, marks a step change for the retailer. Highlighting the quality of its food is not new for Waitrose, but the use of innovative technology means the supermarket can now demonstrate its sourcing credentials in a new and contemporary way.

    Waitrose recently became the only supermarket able to guarantee that all the cows that provide its milk and cream have access to grazing. The campaign is in response to the demand Waitrose is seeing for quality food and shoppers wanting to be reassured about its provenance.

    The campaign breaks on 11th April with 10 second teasers, followed by the first same day live TV ad from one of Waitrose’s dairy farms near Newbury on the 15th April. One of the dairy cows will take centre stage in the ad by wearing a small, lightweight camera giving customers the opportunity to see the benefits of their environment for themselves.

    The next same day TV will be filmed at one of Waitrose’s free-range hen farms near Marlborough. Footage will be recorded and aired the same day for TV and marks the first time a UK food retailer has streamed same day live content in its advertising.

    A supporting digital OOH at the UK’s major train stations (including Waterloo Motion) and display campaign will 'live stream' footage from three different locations at the Waitrose Leckford Farm, including beehives, rapeseed and panoramic views of the countryside. The print campaign will only use images of real Waitrose farms that have been taken within 24 hours of publication**. A digital banner campaign will ‘live stream’ footage into a YouTube Masthead Takeover on Monday 18th April.

    Rupert Thomas, Marketing Director, Waitrose, said: “We've always been proud of where our food comes from, and the care and commitment our farmers and suppliers put into producing it. We have never compromised on quality, and never will - but rather than telling customers what we do, we've decided to show them.”

    Tammy Einav, Managing Director, adam&eveDDB, said: “The quality sourcing of Waitrose food speaks for itself. We wanted to let it do just that.”

    Katherine Charalambous, Executive Director, Joint Head of Retail Manning Gottlieb OMD, said: “We have pushed media boundaries to bring the campaign message to life. Collaboration has been at the heart of this, making a logistically challenging campaign possible across multiple channels.” 

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    2016-04-12 00:00:00
    Harvey Nichols provides solution for ‘Gift Face’ in new Christmas campaign by adam&eveDDB https://br.adforum.com/agency/3884/press-releases/51978/harvey-nichols-provides-solution-for-gift-face-in-new-christmas-campaign-by-adameveddb https://br.adforum.com/agency/3884/press-releases/51978/harvey-nichols-provides-solution-for-gift-face-in-new-christmas-campaign-by-adameveddb

    Gift Face

    Noun 1. The contortion of one’s face when feigning excitement, happiness or gratitude for a terrible, terrible Christmas gift.  

    Today adam&eveDDB unveils a new Christmas campaign for luxury fashion retailer, Harvey Nichols. The tongue-in-cheek campaign highlights the perils of ‘Gift Face’ – the all-too-familiar expression of feigned delight that accompanies the opening of many a misjudged present on Christmas Day. The campaign launches with an online film that follows the plight of a young woman desperately trying to maintain her ‘Gift Face’ as she opens a series of underwhelming presents from her well-intentioned but tragically misguided family. The film ends with the simple solution to her familiar plight: ‘Avoid #Gift Face. Give Harvey Nichols’.

     

    The film, directed by Tim Bullock (Blink), is part of an integrated campaign written by Jo Cresswell and Sian Coole of adam&eveDDB that includes print, instore activation and digital. Stills were shot by Aitken Jolly (Serlin Jolly). Harvey Nichols is also using social channels to help customers recognise the tell-tale signs of #Gift Face, and suggesting gifting options to help ensure they avoid it this Christmas. Customers are even encouraged to show their support by using the grimacing emoji as their very own version of #Gift Face.

     

    Ben Tollett, Executive Creative Directors of adam&eveDDB, commented: “Brace yourself Oxford English Dictionary, Harvey Nichols is updating the lexicon. We hope #GIFT FACE will become as much a part of people's Christmas vocabulary as, "I'm stuffed" and "Does anyone have any batteries?"

    Shadi Halliwell, Group Creative & Marketing Director of Harvey Nichols, commented: “This year we wanted to help people Avoid #Gift Face and ensure our customers give their special somebody a gift that truly hits the mark. We worked closely with adam&eveDDB to create yet another compelling and comical campaign that we know the British public can relate to. We’ve all been there! So this season shop with us for guaranteed satisfaction – Avoid #Gift Face, Give Harvey Nichols.”

    About adam&eveDDB

    We are a creative communications agency made up of people from the worlds of advertising, design, content, digital, media and social strategy. We have the hunger and energy of a start up with the resource and reach of a network. We work with a range of clients including Foster’s, Google, Marmite, John Lewis, Waitrose, Mulberry, Volkswagen, Harvey Nichols and Save the Children. 

    For more information: Jemima Monies, Head of PR & New Business: jemima.monies@adamandeveddb.com

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    2015-11-09 00:00:00
    PLAYING DRESS-UP WITH KITTY THIS HOLIDAY? #SAYSORRY WITH TEMPTATIONS™ https://br.adforum.com/agency/3884/press-releases/51957/playing-dress-up-with-kitty-this-holiday-saysorry-with-temptations https://br.adforum.com/agency/3884/press-releases/51957/playing-dress-up-with-kitty-this-holiday-saysorry-with-temptations Ad campaign features festive albeit unamused cats in video set to iconic Elton John track 


    Nashville, Tenn. (November 9, 2015) – During the holiday season, we think dressing our cats as one of Santa’s little helpers is the funniest thing ever. They don’t. To help them forgive and forget, the TEMPTATIONS™ Brand launched a new online media and print campaign, #SaySorry, that invites cat owners everywhere to apologize with America’s No. 1 cat treat, TEMPTATIONS™ treats. The video is set to Elton John’s “Sorry Seems to be the Hardest Word,” tugging at the heart strings, while the featured cats go right for the funny bone.

    “Pet owners spend more than $5 billion on their pets during the holidays.  They want to give them a little extra love with treats and toys.  And, they might even choose to dress them in their holiday best – even if their furry friend isn’t crazy about the choice of wardrobe,” said Arren Beach, TEMPTATIONS™ Brand Manager. “The #SaySorry campaign pokes lighthearted fun at cat owners who lovingly embrace the holidays to the fullest with their cats.”

    ABOUT THE CAMPAIGN

    The #SaySorry campaign, created by adam&eveDDB in London, includes 30- and 60-second video spots featuring perturbed cats, outfitted in everything from elf costumes to Christmas sweaters, with voiceover and copy that suggests a sincere apology is in order – and TEMPTATIONS™ Treats as the “sorry” sure to make things right.

    Each spot is set to Elton John’s “Sorry Seems to be the Hardest Word,” which perfectly sets up TEMPTATIONS™ Treats as an even better way to apologize without saying a word. Full page print ads will run in women’s interest magazines through the end of the year. Fans can find the video online.

    TEMPTATIONS™ CREATES A STIR

    In the cat treat category, TEMPTATIONS™ Brand continues to create a stir with unexpected marketing  and creativity in product innovation like TEMPTATIONS SNACKY MOUSE™, which makes playtime irresistible by providing a fun, bobble toy that dispenses TEMPTATIONS™ Treats as your cat plays with it.

    TEMPTATIONS™ Treats are irresistible due to their unique dual texture (crunchy outside and soft meaty inside) that cats love. The brand continues to offer a wide variety of different flavor combinations that will satisfy the most finicky of felines.

    To learn more about the TEMPTATIONS™ Brand, visit www.temptationstreats.com or www.facebook.com/Temptations.

    # # #

    About the TEMPTATIONS® Brand

    TEMPTATIONS® are America’s favorite cat treat*, with more than 25 flavor varieties, many that offer health benefits specific to cats’ needs. TEMPTATIONS® have a one of a kind, patented treat that’s crunchy on the outside and soft on the inside. In addition, TEMPTATIONS® MixUps items were awarded Product of the Year in the 2011 Consumer Survey of Product Innovation. Look for TEMPTATIONS® Treats for cats where pet food is sold. For more information, please visit www.TemptationsTreats.com.

    About Mars Petcare US

    Mars Petcare US is the U.S. operations of the world’s largest petcare company at the privately-held Mars, Incorporated. Mars Petcare US produces some of the world’s most beloved pet care brands, including PEDIGREE® Food for Dogs, CESAR® Canine Cuisine, IAMS® Pet Food, SHEBA® Entrée for Cats, WHISKAS® Food for Cats, GOODLIFE® Food for Cats , and TEMPTATIONS® Treats for Cats, as well as exclusive brands products for some of the leading retailers in the U.S. Headquartered in Franklin, Tenn., more than 3,000 Mars Petcare US associates make, sell and distribute its high-quality pet food from 17 manufacturing facilities located in communities across the U.S. For more information, please visit www.mars.com.

    ®/™ Trademarks © Mars, Incorporated and its affiliates 2015.

    *Based on sales data.

    ]]>
    2015-11-09 00:00:00
    John Lewis Christmas Advertising Campaign Launches https://br.adforum.com/agency/3884/press-releases/51879/john-lewis-christmas-advertising-campaign-launches https://br.adforum.com/agency/3884/press-releases/51879/john-lewis-christmas-advertising-campaign-launches 6th November, 2015: John Lewis today launched its 2015 Christmas advertising campaign - Man on The Moon. Set to the Oasis track ‘Half The World Away’, recorded by 19-year-old rising music star, Aurora, the retailer’s Christmas advert tells the story of a magical and unexpected connection between a little girl, Lily, and a Man who lives on the Moon. At its heart the narrative demonstrates the power of connection and thoughtfulness at Christmas - a time of great joy, but also a time when some might find themselves alone. The advert ends with the strapline ‘Show someone they’re loved this Christmas’.

    The advert launches on the retailer’s social media channels on Friday 6th November and it will then feature on TV for the first time that evening during the first advert break of Gogglebox on Channel 4. This follows a teaser campaign using #OnTheMoon, on television and social media which began last Sunday (1st).

    John Lewis has partnered with Age UK to drive awareness and support for some of the million older people who can go for a month without speaking to anyone. Throughout November and December, the retailer will be supporting Age UK in a number of ways, including in store and online activity, a text to donate mechanism and through the sales of selected Christmas merchandise.

    Craig Inglis, Customer Director at John Lewis said "Our Christmas advert is once again all about going the extra mile to give someone the perfect gift. This year though, the story is told in a uniquely creative and engaging way as we see Lily, our heroine, go to great lengths to connect with the Man on the Moon.

    “We hope it inspires people to find really special gifts for their loved ones and through our partnership with Age UK, raises awareness of the issue of loneliness amongst older people and encourages others to support in any way they can.”


    This message will be amplified beyond the TV campaign through a range of channels: moon pop-ups will land in 11 John Lewis shops - providing the opportunity to take photos with the moon back drop, learn about the moon and find out more about this Christmas's Age UK partnership.

    The retailer has also created a Man On The Moon App that uses augmented reality to bring the moon to life. By pointing a phone at the Man on the Moon image - found on posters, John Lewis shopping bags, click and collect boxes and many more places; or simply by holding the device up towards the moon itself, users can unlock a 3D interactive moon that releases daily facts and animations in the countdown to Christmas Day’s full moon. The app also features a Man on the Moon themed game in which the player has to avoid obstacles, and collect power ups in a bid to get a chosen object all the way up to the Man on the Moon.

    Man On The Moon has been created by advertising agency adam&eveDDB. It is directed by KimGehrig through Somesuch, with post production at The Mill.

    The campaign with media planning and buying by Manning Gottlieb OMD begins with two 120 second TV spots on the 6th & 7th November and is supported by a combination of three shorter versions for six weeks.

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    2015-11-06 00:00:00
    ‘Whatever makes your Christmas, make it with Waitrose’ says new campaign by adam&eveDDB https://br.adforum.com/agency/3884/press-releases/51810/whatever-makes-your-christmas-make-it-with-waitrose-says-new-campaign-by-adameveddb https://br.adforum.com/agency/3884/press-releases/51810/whatever-makes-your-christmas-make-it-with-waitrose-says-new-campaign-by-adameveddb Waitrose is gearing up for its first Christmas campaign by adam&eveDDB. Featuring an array of delicious festive products available at Waitrose, the advert is a celebration of the diverse and unique ways we celebrate the festive season, showing that no matter what makes Christmas special for you, always make it with Waitrose.

    From Wookey Hole Cave Aged Cheddar and Signature Spice Christmas Pudding, to Heston from Waitrose Chocolate Buck's Fizz Swirl and Turkey Breast Parcel with Pork, Gingerbread & Apricot Stuffing, each scene is filled with delicious festive food available in stores this Christmas. The ad also features a cameo from Heston Blumenthal, whose famous Christmas range is back in stores this season.

    The ad was written by Patrick McClelland and Feargal Ballance and directed by Simon Ratigan at HLA, who also directed the brand’s recent Autumn at Waitrose campaign. It is set to Cab Calloway’s 1940’s Jazz classic ‘Everybody eats when they come to my house.’

    The 60” spot will break online on the 4th of November and on TV on 8th November. The campaign also includes 10” ‘moments’, 20” product spots, a press campaign, as well as innovative interactive digital display.

    Waitrose will also be celebrating all of the special and individual moments that symbolise Christmas on its social channels by encouraging people to share what really #MakesChristmas for them.

    Rupert Thomas, Marketing Director, Waitrose, says: “We celebrate with food, we unwind with food, we get to know each other with food. Delicious things to eat make the moments that matter even more memorable, especially at Christmas”. 

    Richard Brim, Executive Creative Director, adam&eveDDB, says: “Our ad for Waitrose celebrates all those little moments that make Christmas, Christmas, and that’s 9 times out of ten all about the food.”

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    2015-11-04 00:00:00
    adam&eveDDB creates a Miracle for Mulberry this Christmas https://br.adforum.com/agency/3884/press-releases/51737/adameveddb-creates-a-miracle-for-mulberry-this-christmas https://br.adforum.com/agency/3884/press-releases/51737/adameveddb-creates-a-miracle-for-mulberry-this-christmas adam&eveDDB has launched their second Christmas campaign for British lifestyle brand, Mulberry to remind customers that a Mulberry bag is a gift unlike any other. The two minute online film is a playful take on the Nativity Story featuring a very British ensemble of characters who come from far and wide to witness the ‘Miracle of Mulberry’.

    The film opens innocuously enough, with a woman delightedly unwrapping an iconic Bayswater bag from her husband, only to take an unexpected turn as a series of strangers arrive uninvited to her house to marvel at her new gift. As the scene unfolds, it becomes increasingly familiar until viewers realise that it’s a modern British re-imagining of the Nativity Story, with Mulberry at its heart. The film ends with the thoroughly bemused boyfriend observing amidst all the fuss: ‘It’s just a bag’, before fading to the line: #MulberryMiracle.

    The campaign breaks on 2nd November and encompasses an online film, social activation and a website competition.

    Rick Brim, Executive Creative Director, adam&eveDDB, commented: “I don’t think you can underestimate that joyous moment when you receive the gift of a Mulberry handbag. So with that in mind this idea is simple, funny and couldn’t be more Christmassy if it tried.”

    Anne Marie Verdin, Brand Director, Mulberry, commented: ”Everyone at Mulberry loves Christmas and every year we like to put out an amusing tongue-in-cheek little story about how difficult it is to get Christmas right. Our research shows that men are particularly nervous about the consequences of getting it wrong. We like to make people smile in the run up to their hopefully… perfect Christmas.” 

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    2015-11-02 00:00:00
    McCain launches two autumn campaigns championing real family teatimes https://br.adforum.com/agency/3884/press-releases/51004/mccain-launches-two-autumn-campaigns-championing-real-family-teatimes https://br.adforum.com/agency/3884/press-releases/51004/mccain-launches-two-autumn-campaigns-championing-real-family-teatimes McCain, the nation’s favourite teatime brand, is launching two multi-million pound marketing initiatives next week that will shine a spotlight on modern, midweek family teas: A week long series of consumer generated content TV ads, and the renewal of McCain’s sponsorship of Emmerdale, with new ident creative.

    Kicking-off on 5th October, ‘The Nation’s Teatime’ will see McCain crowd-source teatime content everyday for a week, from real families across the nation, edited into an ad against the clock and aired on ITV later that same evening. McCain will turn real families into teatime TV stars, all they have to do to participate is share real life video clips of themselves enjoying their tea on the brand’s dedicated hub. The fly-on-the-wall UGC films, created by PHD and adam&eveDDB, will then be edited into a ‘Teatime today’ advert and aired during a teatime ad-break at 8.45pm on ITV that evening. 

    Mark Hodge, Marketing Director at McCain says: “We already use real families in our ads but this Autumn we are taking our focus on real teatimes a step further by asking families across the UK to take part, share their own teatime content for a chance to be on TV that very same day. The campaign will be supported by a heavyweight pre-promotion campaign across broadcast, print, radio and social, and we feel that involving mums in the campaign and asking them to celebrate and share their teatime moments, will help drive reappraisal around teatime.” 

    In a further effort to cement the brand as synonymous with teatime and to champion the good stuff that happens at tea, McCain has renewed its high profile Emmerdale sponsorship to take the collaboration to April 2018. The new deal cements the association between two of the country’s much-loved brands, a relationship that started in 2014.

    For the renewed sponsorship, McCain is launching a fresh new creative treatment which highlights the brand’s continued commitment to championing the nation’s ‘real’ family teatimes, in line with the overarching brand campaign.

    The new Emmerdale idents have been made using real fans of the ITV soap having tea whilst watching the show. The families selected to take part all share the same surnames as the famous cast, including the real Kings (from Croydon), Whites (from Stockport) and Sharmas (from Preston).

    McCain will amplify the real fans of Emmerdale campaign beyond the idents and as part of a wider TTL campaign including; VOD, press partnerships, PR and social media activity.

    Mark Hodge says: “McCain is loving life up in the Dales and we are delighted to be extending our current partnership with Emmerdale. McCain and Emmerdale are the perfect fit and the sponsorship provides us with the opportunity to connect with our core audience and champion those treasured moments that happen in the nation’s homes at teatime.”

    Gary Knight, Commercial Content Director at ITV, says: “ We are delighted to be continuing our relationship with McCain.  Emmerdale is a popular staple of the ITV schedule and as such is a great brand fit with McCain.”

    Mark Hodge, Marketing Director at McCain says: “Both initiatives will help McCain reframe teatime and champion the good stuff that happens in the nation’s homes, and help families across the UK to appreciate the occasion.”

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    2015-10-05 00:00:00
    SSE reminds viewers of the wonder of energy in latest ad campaign featuring Maya https://br.adforum.com/agency/3884/press-releases/51003/sse-reminds-viewers-of-the-wonder-of-energy-in-latest-ad-campaign-featuring-maya https://br.adforum.com/agency/3884/press-releases/51003/sse-reminds-viewers-of-the-wonder-of-energy-in-latest-ad-campaign-featuring-maya Leading energy supplier SSE has unveiled a national advertising campaign created by adam&eveDDB aimed at re-engaging people with energy and reminding them that it has amazing deals for all its customers – not just the new ones.
    This next installment in SSE’s multi-award-winning ‘Proud to Make a Difference’ campaign continues to feature the CGI orang-utan, Maya, as she discovers a funfair on a seaside pier and experiences the wonder of energy in all its manifestations. The film presents viewers with a wonderland of light, sound and movement, and was directed by Frederic Planchon of Academy Films, with CGI by The Mill.

    Written by adam&eveDDB’s Graham Cappi and James Gillham, the campaign is complemented by outdoor, radio and digital executions which draw attention to SSE’s range of deals, from 6 months free broadband and line rental with 18 month packages, to 6 months free on annual boiler cover.

    Stephen Knight, Acting Chief Marketing Officer at SSE, commented: ‘We’re always trying to do more for our customers. That’s why, at this time of year, when the cost of running your home can start to rise, we wanted to communicate that SSE have a range of great deals for all our customers, not just the new ones.’

    James Arnold, SSE Director of Brand and Brand Experience, stated: ‘At SSE we want to engage with customers and this campaign is a prime example of that aim. Since the re-launch of the SSE brand a year ago the advertising has received a phenomenal response both professionally and from customers. We are delighted by the results to date. The latest campaign showcases new propositions across all of our categories as we continue to build on the work of the last 12 months.’

    Ben Priest, Chief Creative Officer of adam&eveDDB remarked: ‘This is the next chapter in our brand journey with SSE. Looking at our world through Maya’s eyes is a great way of reminding ourselves of the wonder of energy, in all its guises.’ 

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    2015-10-05 00:00:00
    Waitrose’s first campaign by adam&eveDDB injects a little warmth into homes this Autumn https://br.adforum.com/agency/3884/press-releases/50952/waitroses-first-campaign-by-adameveddb-injects-a-little-warmth-into-homes-this-autumn https://br.adforum.com/agency/3884/press-releases/50952/waitroses-first-campaign-by-adameveddb-injects-a-little-warmth-into-homes-this-autumn With the first day of Autumn truly behind us, Waitrose injects a little warmth into British homes this week with its first campaign by adam&eveDDB.

    Featuring an array of delicious seasonal foods available at Waitrose, ‘The Warmest Season’ campaign, is a celebration of a traditional British Autumn.

    It launches with a TV ad featuring Waitrose’s own suppliers and producers battling with the all too familiar British weather to bring only the best seasonal produce into the nation’s homes this Autumn. It is set to the soundtrack from the original 1968 Disney feature, 'Winnie the Pooh and the Blustery Day'.

    The campaign was written by Patrick McClelland and Feargal Ballance and directed by Simon Ratigan at HLA, and will launch on TV with 60”and 40” spots on 2nd October. It also encompasses a press campaign with a brand new art direction for the brand and innovative interactive digital display.

    Rupert Thomas, Marketing Director, Waitrose, says: "As we welcome back the cold, crisp weather we wanted to bring out the warmth of autumnal food - from Sunday roasts to fish pie to apple crumble, especially highlighting quality British ingredients. We are very proud of our trusted relationships with our suppliers and know our customers appreciate the care we take producing the best quality food."

    Richard Brim, ECD, adam&eveDDB, says: ‘‘Our first ad for Waitrose is a true celebration of autumn - that feeling of shutting the door, turning the fire on, pouring yourself a glass of red wine and tucking into something hearty.” 

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    2015-10-01 00:00:00
    Marmite spreads the love this summer with new campaign https://br.adforum.com/agency/3884/press-releases/48629/marmite-spreads-the-love-this-summer-with-new-campaign https://br.adforum.com/agency/3884/press-releases/48629/marmite-spreads-the-love-this-summer-with-new-campaign Marmite, the iconic British brand from Unilever UK , is set to roll out an integrated advertising campaign including a limited edition summer spread, available to buy until September. 

    Kicking off on 27th July, ‘The Summer of Love Not Hate' campaign, created by adam&eveDDB, takes design inspiration from Woodstock summer of love in 1967 and aims to encourage the nation to spread the love this summer. The campaign will include an animated online film featuring a music battle between a colourful kitten and a crazed rock monster vying for supremacy over the new summer jars. The film will be available to watch on YouTube and Facebook. More Summer of Love and Hate characters can be seen on three paradoxical outdoor poster pairs in the London underground. 

    In addition to the advertising campaign, Marmite is launching a Marmite Love Café - the world’s first ‘payment by social sentiment’ restaurant, open to consumers on Tuesday 4th and Wednesday 5th August. The aim of the Marmite Love Café is to reward those who are lovers not haters. 

    Philippa Atkinson, Assistant Brand Manager for Marmite, said: “With an innate ability to create talkability and buzz, Marmite owns a unique territory and we aim to build on this with the launch of our integrated advertising campaign and the Marmite Love Café. This summer, we want to encourage the British public to be lovers, not haters.” 

    Ben Tollett, Executive Creative Director at adam&eveDDB, said: “What was wrong with the First Summer of Love in 1967, the Second Summer of Love in 1988 and the Third Summer of Love in 2004? Not enough recreational Marmite use. But things are about to change. Welcome to Marmite's Summer of Love not Hate 2015. It's just like your standard Summer of Love. But with a little bit of hate thrown in. Groovy.” 

    Made with 100% lager yeast for a lighter summery blend, the new limited edition variant is a delicately flavoured adaptation of the traditional recipe that has been loved (and hated) by consumers for many years. In keeping with Marmite’s opinion splitting ways, the new summer flavour will come in two beautifully illustrated ‘Summer of Love’ and ‘Summer of Hate’ jars. 

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    2015-07-27 00:00:00
    Foster’s Celebrate Aussie Philosophy With ‘Why The Hell Not?’ Campaign https://br.adforum.com/agency/3884/press-releases/48551/fosters-celebrate-aussie-philosophy-with-why-the-hell-not-campaign https://br.adforum.com/agency/3884/press-releases/48551/fosters-celebrate-aussie-philosophy-with-why-the-hell-not-campaign This Friday (24th July), Foster’s will launch their brand new ‘Why The Hell Not?’ campaign. Following the hugely successful Good Call campaign featuring Brad and Dan, the new campaign is inspired by the famous ‘can do’ Aussie ingenuity and attitude to life.

    ‘Why The Hell Not?’ represents a marked shift in brand strategy for Foster’s, replacing Brad and Dan’s ‘no worries’ advice with a more proactive approach, encouraging audiences to ‘give life a go’.

    The first instalment of the campaign, created by adam&eveDDB, features a character who exemplifies that ‘can do’ attitude and defies the cynics to become Australia’s first male rugby cheerleader. The advert will premiere on Friday 24th July during Channel 4’s 8 Out of 10 Cats and across social channels with the supporting hashtag #whythehellnot. Further extended content illustrating the hero’s ‘can-do’ nature will also be available on social media.

    Ifeoma Dozie, beer brand director for Foster’s, HEINEKEN, says: “Consumers’ outlooks on life have changed – people want to give things a go and share experiences leading to a richer life. The ‘Why The Hell Not?’ campaign taps into this thinking. The campaign maintains the brand’s long association with comedy and complements the wider changes we’ve been making to the brand. We’re expecting to see the new campaign really drive excitement, interest and ultimately sales for Foster’s.”

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    2015-07-24 00:00:00