The latest Waitrose & Partners TV advert, one of a series of six, is set to air this Sunday (18th November) and for the first time in its history, the retailer has worked with sister company, John Lewis & Partners, to produce this particular Christmas advert.
In a tongue-in-cheek festive offering, set to launch in the ad break of I’m A Celebrity Get Me Out Of Here this Sunday (18th), we see a young girl encouraging her family to gather round to watch one of this year’s biggest Christmas TV moments: the John Lewis & Partners Christmas advert.
As the familiar music starts to play, and we see the advert appear on screen, the camera pans to the parents who share a knowing look, as they take charge of the remote and begin to fast forward the iconic advert.
Perplexed as her parents hurry through the much anticipated viewing, the advert comes to a close and the reason for the rushed viewing becomes apparent; a Waitrose 1 Dark Chocolate and Orange Stollen Wreath that was just simply ‘Too Good To Wait’ for.
As the family devour the delicious stollen, the girl’s father comments that he preferred the one with the penguin, at which the daughter rolls her eyes.
This Waitrose & Partners advert, entitled ‘Fast Forward’, ties in with the theme of the supermarket’s campaign - Too Good To Wait - that Christmas is about enjoying great quality food with the people who matter most. But when it’s Waitrose & Partners food, you really will do whatever it takes to get to it as quickly as possible, even if that means skipping the most favoured of festive activities.
The retailer has produced a series of 30 second TV ads, rather than just one this year, with each advert celebrating the important role food plays in each home at Christmas, and features a familiar seasonal scenario, in which, families and friends hurry through to get to enjoy their festive fare.
Martin George, Customer Director at Waitrose & Partners, says: “We’re thrilled to work with our colleagues at John Lewis & Partners to create a unique advert that highlights our special partnership. Fast forwarding their fantastic ad may seem a bit extreme but it just shows that nothing stands in the way of enjoying our delicious stollen.”
Craig Inglis, Customer Director at John Lewis & Partners says “Frankly, it’s hard to believe our colleagues at Waitrose & Partners would choose a stollen over us but, as a big fan of the chocolate orange combo, I suppose if anything can trump an ad starring Elton John, it's their amazing stollen - some food IS just too good to wait for.”
Created by adam&eveDDB, the creative agency behind both Waitrose & Partners and John Lewis & Partners - with media planning by Manning Gottlieb OMD, the advert is the third in a series of six for the supermarket.
The advert will air during the break of I’m A Celebrity Get Me Out Of Here on Sunday 18th November 2018.
The John Lewis & Partners advert was released on Thursday 15th November