TituloExcitable Edgar
Campanha Excitable Edgar
Anunciante Waitrose & Partners and John Lewis & Partners
Marca Waitrose & Partners and John Lewis & Partners
Data da primeira Transmissão/Publicação
Sector Empresarial Grandes armazéns, supermercados
História The story follows a little girl, Ava, who is eagerly preparing for Christmas along with her family and friends. This includes an enthusiastic dragon called Edgar who, unable to contain his excitement for the festivities, is finding it increasingly hard to control his instinct to breathe fire. The ad follows the pair as they attempt to join in with seasonal activities - with some unexpected consequences. Ice-skating is brought to a standstill when Edgar, in his festive excitement, accidentally melts the ice-rink. A carefully built snowman is reduced to a puddle and the annual dressing of the village Christmas tree ends in disaster once Edgar is involved. Worried he will ruin the Christmas festivities even further, Edgar shuts himself away. But his best friend Ava dreams up the ideal way to show Edgar how much she cares about him. She presents him with the perfect gift - a delicious Christmas pudding - which ensures he plays a unique role in the spectacular village feast, lighting up Christmas in his own special way.
Tipo de Mídia Televisão e Cinema
Trilha sonora Can’t fight this feeling
Director de publicidade
Director de publicidade
Produtor de som
Produtor de som

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