Contact Information

60 Kingly Street Soho
London W1B 5DS
Reino Unido
Email:

Neil Munn

Neil Munn

Global Chief Executive Officer
Radhika Radhakrishnan

Radhika Radhakrishnan

Global Chief Financial Officer
Joakim Borgström

Joakim Borgström

Worldwide Chief Creative Officer
Sarah Watson

Sarah Watson

Global Chief Strategy Officer
Adam Arnold

Adam Arnold

Global Chief Marketing Officer
Neil Miller

Neil Miller

Global Chief Experience Officer
Niall Hadden

Niall Hadden

Global Chief Talent Officer
Tim Harvey

Tim Harvey

Chief Growth Officer
Isobel Barnes

Isobel Barnes

Global Communications Director

Basic Info

Competências Essenciais: Publicidade/serviço completo/integração, Digital, Mobile Marketing, Social Media Marketing, E-Commerce, Promoção de vendas/ponto de venda, Marketing direto/Telemarketing/ Database marketing/CRM, Experiential, Branded Content/Entertainment, Eventos/patrocínio, Marcas/desenvolvimento de produto, Embalagem/design, Visual/Sound Identity, Branding/Celebrity endorsement, Planeamento estratégico, Saúde, Finanças, Serviços on line, B to B, Retalho, Entretenimento, Beleza, moda, artigos de luxo, Viagens e turismo, Consumidor

Fundada em: 1982

Empregados: 1000

Prêmios: 891

Trabalho Criativo: 393

Competências Essenciais: Publicidade/serviço completo/integração, Digital, Mobile Marketing, Social Media Marketing, E-Commerce, Promoção de vendas/ponto de venda, Marketing direto/Telemarketing/ Database marketing/CRM, Experiential, Branded Content/Entertainment, Eventos/patrocínio, Marcas/desenvolvimento de produto, Embalagem/design, Visual/Sound Identity, Branding/Celebrity endorsement, Planeamento estratégico, Saúde, Finanças, Serviços on line, B to B, Retalho, Entretenimento, Beleza, moda, artigos de luxo, Viagens e turismo, Consumidor

Fundada em: 1982

Empregados: 1000

Prêmios: 891

Trabalho Criativo: 393

BBH London

60 Kingly Street Soho
London W1B 5DS
Reino Unido
Email:
Neil Munn

Neil Munn

Global Chief Executive Officer
Radhika Radhakrishnan

Radhika Radhakrishnan

Global Chief Financial Officer
Joakim Borgström

Joakim Borgström

Worldwide Chief Creative Officer
Sarah Watson

Sarah Watson

Global Chief Strategy Officer
Adam Arnold

Adam Arnold

Global Chief Marketing Officer
Neil Miller

Neil Miller

Global Chief Experience Officer
Niall Hadden

Niall Hadden

Global Chief Talent Officer
Tim Harvey

Tim Harvey

Chief Growth Officer
Isobel Barnes

Isobel Barnes

Global Communications Director

SuperBolt gets his own anthem in latest Virgin Media ad

Virgin Media is today announcing the third chapter of its "Switch to Super” campaign, which brings to life the benefits of its super broadband speeds, personified by the world’s fastest man – Usain Bolt –as SuperBolt.

The latest ad in the “Switch to Super” series, created by BBH London, will run for 13 weeks across TV, VoD, outdoor, press and social, and is led by a new TV ad which launches on 1st January during The Great New Year’s Bake Off on Channel 4.

In the first chapter we saw SuperBolt select his superhero suit and in this latest execution we see the creation of SuperBolt’s theme tune.

The ad humorously dramatises what it’s like to switch to Virgin Media’s ultrafast broadband and features SuperBolt running on a treadmill as a 50 piece orchestra begin to craft his superhero anthem.

SuperBolt is frustrated that his theme tune is not fast enough for him and he wills the musicians to play faster and faster.

The “theme tune” story, created to evoke familiar superhero scenes, sees the interaction between SuperBolt and the conductor bring an amusing edge to the film.

Sharon Hegarty, Director of Brand and Marketing at Virgin Media said, “Don’t let anything slow you down” was the premise on which to build the next stage of our Super Bolt brand campaign. This execution perfectly portrays the super speed and super entertainment we offer our customers.”

Adam Noel, Creative Director, BBH London said, “The next chapter of the Virgin Media Superbolt campaign allowed us to better define the tone. We played with Bolt’s self awareness, and introduced an unexpected character to Superbolt’s myth-creation. The result was a story that’s just as beautiful as it is absurd... at least that’s what we were going for.”

The film, produced by Caviar, demonstrates that switching to Virgin Media will deliver super broadband speeds and super entertainment.