| Titulo | REmemory Case Film |
| Agência | Ogilvy Taiwan |
| Campanha | REmemory |
| Anunciante | Taiwan Alzheimer's Disease Association |
| Marca | Taiwan Alzheimer's Disease Association |
| Data da primeira Transmissão/Publicação | 2022 / 11 |
| Sector Empresarial | Segurança pública, saúde e higiene |
| História | Ogilvy Taiwan and the Taiwan Alzheimer Disease Association leveraged a viral moment where the owner of a dry cleaner mixed and matched clothes left behind in his shop, creating fashionable retro outfits for his grandparents, to create a campaign to tell the stories of those with dementia. The campaign launched an online shop to sell forgotten clothes which are then delivered to customers, packaged in a REmemory box along with stories of people with dementia. |
| Tipo de Mídia | Viral |
| Comprimento |