Founded in 1998 and growing into Joe Public United in 2007, makes this advertising communication group one of the countries largest 100% independently owned entities. Its core purpose is to deliver on growth – growth of its clients, people and country as well as aiming to be an agency that inspires greatness. The group is an integrated service offering through its specialist companies: Joe Public (Above-the-line), Connect Joe Public (Digital), Engage Joe Public (Public Relations), Ignite Joe Public (Cross-platform) and Shift Joe Public (Brand Design). The group also has African and European partners/affiliates in 14 different countries.