TituloFinish - 25 Litres Documentary
Agência
Campanha Turkey's Water
Anunciante Reckitt Benckiser
Marca Reckitt Benckiser
Data da primeira Transmissão/Publicação 2019
Sector Empresarial Produtos de limpeza, sabões, detergentes
História For a country surrounded by seas, it’s unimageable that the water resources are running out. However, if we keep wasting the way we do now, Turkey will be water poor in 11 years. To make everyone aware of this problem, we shot Turkey's first docudrama with National Geographic: 25 liters. It portrayed a celebrity activist investigating and doing an experiment: Survive the day on 25 liters. His experiment was interlaced with a story from future when Istanbul faces day-zero. After the documentary, we ran our ad campaign and ask people not to pre-rinse and save 57 liters in every cycle.
Tipo de Mídia Branded Content
Comprimento
Produtora
Produtora
Produtora
Produtora
PR Agency
Produtora
Director executivo criativo
Director criativo
Director de arte
Director de arte
Director de arte
Redator
Redator
Director de contas
Director de contas
Director de contas
Director de media
Director de media
Estrategista
PR Director Canan Emon
Produção
Realizador
Director de fotografia
Screenwriter
Produtor da agência
Produtor da agência
Social Media Team
Social Media Team
Social Media Team

Outros Anúncios Desta Campanha