Titulo | Finish - 25 Litres Documentary |
Agência | Havas Istanbul |
Campanha | Turkey's Water |
Anunciante | Reckitt Benckiser |
Marca | Reckitt Benckiser |
Data da primeira Transmissão/Publicação | 2019 |
Sector Empresarial | Produtos de limpeza, sabões, detergentes |
História | For a country surrounded by seas, it’s unimageable that the water resources are running out. However, if we keep wasting the way we do now, Turkey will be water poor in 11 years. To make everyone aware of this problem, we shot Turkey's first docudrama with National Geographic: 25 liters. It portrayed a celebrity activist investigating and doing an experiment: Survive the day on 25 liters. His experiment was interlaced with a story from future when Istanbul faces day-zero. After the documentary, we ran our ad campaign and ask people not to pre-rinse and save 57 liters in every cycle. |
Tipo de Mídia | Branded Content |
Comprimento | |
Produtora | National Geographic Turkey |
Produtora | Circus |
Produtora | Contentine |
Produtora | Cornerman |
PR Agency | Sobraz |
Produtora | DEPOfilm |
Director executivo criativo | Ergin Binyildiz |
Director criativo | Yavuzhan Gel |
Director de arte | Hasan Yildirim |
Director de arte | Ekrem Ertürk Düzel |
Director de arte | Melike Erdemir |
Redator | Omer Ceran |
Redator | Benan Aka Öztürk |
Director de contas | Berk Yılmaz |
Director de contas | Hare Lilya Ganiç |
Director de contas | İrem Pusal |
Director de media | Didem Demiralp |
Director de media | Nevin Nebioğlu |
Estrategista | Ayça Çınar |
PR Director | Canan Emon |
Produção | Ender Sevim |
Realizador | Serdar Donmez |
Director de fotografia | Michel Dierickx |
Screenwriter | Melih Özyılmaz |
Produtor da agência | Sıla Salgın |
Produtor da agência | Gözde Bilir |
Social Media Team | Serpil Şahin |
Social Media Team | Ece Özmet İşsever |
Social Media Team | Elif Deniz Yalçın |