July 20, 2021
The Serviceplan Group successfully concluded the financial year ending 30 June 2021, with a fee turnover of 488 million Euros. This 9 per cent increase over the previous year (448 million Euros) in a financial year that has been completely dominated by the global pandemic is the result of st… ler mais
June 30, 2021
German celebrity drag queen Olivia Jones and her drag family present a 123-second long music video, in which they show how exciting saving can be and promote the products of the PENNY store brand. In the style of a drag musical revue, Serviceplan Campaign in Munich developed a 360° campaign … ler mais
June 15, 2021
At the heart of light-hearted new campaign is a contemporary take on the hit ‘It’s a Hard-Knock Life’ from iconic musical Annie Every innovation of LG has the power to change life for the better. That belief is the basis of LG’s message “Life’s Good”, and the brand’s motivation to kick off a… ler mais
June 8, 2021
"PurPle - The Science of Why" is the first ESG competence hub that supports companies and institutions in the analysis, measurement, definition of sustainability and reputation strategies. In Italy, as in all of Europe, the ESG (Environmental, Social and Governance) issue is and will conti… ler mais
June 4, 2021
The production and distribution of advertising creates CO2. Using a special commercial break, Mediaplus is promoting the Green GRP, an initiative by which companies can offset the emissions caused by advertising. The “World’s First Carbon Neutral Ad Breaks” are aired on 5 June, World Environ… ler mais