Serviceplan Middle East Win Agency-Wide BMW Middle East Pitch

Serviceplan Middle East have won an agency-wide pitch to retain their status as lead creative agency for BMW Middle East.

Serviceplan Middle East have been the lead agency for the BMW Group Middle East and all importers for the past 11 years, and since winning the pitch will continue as lead creative agency for the Middle East region. The pitch process began in July and involved several agencies. 

As 2022 kicks off, Serviceplan Middle East looks forward to continuing on their journey with BMW Group Middle East. The continuation of this fruitful partnership promises to tap into new audiences in the Middle East region during the auto transformation. Serviceplan Middle East will be seeking innovative new ways of connecting the iconic BMW Group brands with consumers, and working in unison with the client to push the boundaries of marketing new products through unique communications platforms.

Dr. Hamid Haqparwar, Managing Director, BMW Group Middle East commented:

“Our partnership with Serviceplan Group has always been built on trust and mutual growth. With this decision, we once again reinforce this trust in their product and people. As we embark on what’s certainly going to be an exciting and joyful journey, I wish both the teams the best.”

Natalie Shardan, Managing Director, Serviceplan Middle East said:

"It’s an honor for us to be selected, once again, as BMW Group’s lead creative agency. We used every creative muscle for this pitch, and we’re truly excited that our pitch ideas are soon going to be produced and launched in the region. I would like to thank the team at Serviceplan Middle East for their dedication and big love for the BMW brands, and I would also like to thank our clients for their trust in our people and talent. We’re looking forward to further growing our partnership with the BMW Group and creating memorable campaigns for the most loved car brands in the region.   

Akhilesh Bagri, Chief Creative Officer, Serviceplan Middle East added:

“I concede we had an unfair time advantage working on this pitch. We’ve been working on it for the last 5 years. And the work for the next one has already started.”