Contact Information

House of Communication Friedenstraße 24
Munich Bavaria 81671
Alemanha
Email:

Florian Haller

Florian Haller

Managing Partner | CEO
Alexander Schill

Alexander Schill

Managing Partner | Creative & Innovation
Markus Noder

Markus Noder

Managing Partner | International

Basic Info

Competências Essenciais: Publicidade/serviço completo/integração, Digital, Mobile Marketing, Social Media Marketing, E-Commerce, Optimização de motores de busca, Web Design, Serviços de marketing, Promoção de vendas/ponto de venda, Marketing direto/Telemarketing/ Database marketing/CRM, Experiential, Branded Content/Entertainment, Investigação de mercado / assessoria, Marketing Technologies/Analytics, Relações públicas, Compra e planeamento de media, Comunicação institucional, Crisis Communication, Public Affairs, Eventos/patrocínio, Marcas/desenvolvimento de produto, Embalagem/design, Design, Visual/Sound Identity, Branding/Celebrity endorsement, Publicação impressa, customizada, Planeamento estratégico, Outros, Tecnologia, Serviços on line, B to B, Multicultural

Fundada em: 1970

Prêmios: 1229

Trabalho Criativo: 329

Clientes: 26

Competências Essenciais: Publicidade/serviço completo/integração, Digital, Mobile Marketing, Social Media Marketing, E-Commerce, Optimização de motores de busca, Web Design, Serviços de marketing, Promoção de vendas/ponto de venda, Marketing direto/Telemarketing/ Database marketing/CRM, Experiential, Branded Content/Entertainment, Investigação de mercado / assessoria, Marketing Technologies/Analytics, Relações públicas, Compra e planeamento de media, Comunicação institucional, Crisis Communication, Public Affairs, Eventos/patrocínio, Marcas/desenvolvimento de produto, Embalagem/design, Design, Visual/Sound Identity, Branding/Celebrity endorsement, Publicação impressa, customizada, Planeamento estratégico, Outros, Tecnologia, Serviços on line, B to B, Multicultural

Fundada em: 1970

Prêmios: 1229

Trabalho Criativo: 329

Clientes: 26

Serviceplan Group

House of Communication Friedenstraße 24
Munich Bavaria 81671
Alemanha
Email:
Florian Haller

Florian Haller

Managing Partner | CEO
Alexander Schill

Alexander Schill

Managing Partner | Creative & Innovation
Markus Noder

Markus Noder

Managing Partner | International

Best Brands 2019: Adidas, Lego, Lillet and Amazon Receive Coveted Brand Awards at Ceremony in Munich

The 16th annual Best Brands awards took place in Munich on 20th February, where the strongest brands of the year were honoured during an awards ceremony with musical performance by Hollywood star Kiefer Sutherland. Moderated by Klaas Heufer-Umlauf, the awards presented during the ceremony included; Adidas – ‘Best German Corporate Brand International award’; Lego – ‘Best Product Brand’ award; Lillet - "Best Growth Brand"; and Amazon in the special category ‘Best Digital Life Brand’.


Since its inauguration in 2004, the annual Best Brands event has become an influential industry fixture, and the 16th edition of the awards gala recognized Germany's best brands in Munich on 20 February. Best Brands is the only marketing award to measure the strength of a brand on the basis of two criteria based on extensive representative GfK studies: actual economic market success and the attractiveness of the brand in the perception of consumers.

The evening gala at the Hotel Bayerischer Hof in Munich was attended by more than 700 invited guests from the business, trade and media industries, as well as selected VIPs, who gathered to celebrate the award winners in the categories; "Best German Corporate Brand International"; "Best Product Brand"; "Best Growth Brand"; and this year's special category "Best Digital Life Brand".

More than 14,000 consumers take part in the various Best Brands studies and, form the empirical basis of the study together with 30,000 households of GfK Consumer Panels, and 27,000 stores of GfK Retail & Technology. The consumers annually select the winners from more than 300 potential Best Brands candidates from around 40 sectors.

The coveted marketing prize is now also awarded annually in China, Belgium, Italy, France and, for the first time this year, in Russia. The success of Best Brands, which has grown over the years, is the result of the professional cooperation of all partners – GfK, ProSiebenSat.1 Media SE, WirtschaftsWoche, Markenverband, DIE ZEIT, the audio marketer RMS and the Serviceplan Group.