Contact Information

House of Communication Brienner Str. 45 a-d
Munich Bavaria 80333
Alemanha
Telefone: (+49) 89 2050 20
Email:

Florian Haller

Florian Haller

CEO Serviceplan Group
Alexander Schill

Alexander Schill

Chief Creative Officer Serviceplan Group
Markus Noder

Markus Noder

Managing Partner Serviceplan International
Marcus Schnarr

Marcus Schnarr

Chief Marketing Officer Serviceplan International

Basic Info

Competências Essenciais: Digital, Mobile Marketing, Social Media Marketing, E-Commerce, Optimização de motores de busca, Web Design, Serviços de marketing, Promoção de vendas/ponto de venda, Marketing direto/Telemarketing/ Database marketing/CRM, Experiential, Branded Content/Entertainment, Investigação de mercado / assessoria, Marketing Technologies/Analytics, Relações públicas, Compra e planeamento de media, Comunicação institucional, Crisis Communication, Public Affairs, Eventos/patrocínio, Marcas/desenvolvimento de produto, Embalagem/design, Design, Visual/Sound Identity, Branding/Celebrity endorsement, Publicação impressa, customizada, Planeamento estratégico, Outros, Tecnologia, Serviços on line, B to B, Multicultural

Empregados: 4200

Prêmios: 647

Trabalho Criativo: 105

Clientes: 37

Competências Essenciais: Digital, Mobile Marketing, Social Media Marketing, E-Commerce, Optimização de motores de busca, Web Design, Serviços de marketing, Promoção de vendas/ponto de venda, Marketing direto/Telemarketing/ Database marketing/CRM, Experiential, Branded Content/Entertainment, Investigação de mercado / assessoria, Marketing Technologies/Analytics, Relações públicas, Compra e planeamento de media, Comunicação institucional, Crisis Communication, Public Affairs, Eventos/patrocínio, Marcas/desenvolvimento de produto, Embalagem/design, Design, Visual/Sound Identity, Branding/Celebrity endorsement, Publicação impressa, customizada, Planeamento estratégico, Outros, Tecnologia, Serviços on line, B to B, Multicultural

Empregados: 4200

Prêmios: 647

Trabalho Criativo: 105

Clientes: 37

Serviceplan Group

House of Communication Brienner Str. 45 a-d
Munich Bavaria 80333
Alemanha
Telefone: (+49) 89 2050 20
Email:
Florian Haller

Florian Haller

CEO Serviceplan Group
Alexander Schill

Alexander Schill

Chief Creative Officer Serviceplan Group
Markus Noder

Markus Noder

Managing Partner Serviceplan International
Marcus Schnarr

Marcus Schnarr

Chief Marketing Officer Serviceplan International

Animals are not Christmas gifts: An Emotional PETA Campaign from Serviceplan

Sadly, an annually recurring theme during the festive season is abandoned pets after Christmas. Pets given as a Christmas present often end up on the streets after 24 December. The animal rights organisation PETA Deutschland e.V. collaborated with Serviceplan Campaign International on the appeal "Animals are not Christmas gifts".

The new “Animals are not Christmas gifts” spot is based on the PETA campaign "Abandoned after Christmas". To illustrate the problem of pets being discarded after Christmas, PETA and Serviceplan Campaign International created a dog silhouette including a leash fashioned from numerous holiday lights, which is "abandoned" in various places in Hamburg. In order to clarify the message behind the silhouette, places were selected where animals are commonly abandoned, such as motorway service areas.

"Animals are living beings with very individual needs and feelings. They deserve a permanent, loving home," said Jobst Eggert, responsible for Creation & Special Projects at PETA. "With our emotional spot, we would like to remind people that it is advisable, in the interests of both humans and animals, to use animal-friendly gifts when shopping for Christmas.