Contact Information

House of Communication Friedenstraße 24
Munich Bavaria 81671
Alemanha
Email:

Florian Haller

Florian Haller

Managing Partner | CEO
Alexander Schill

Alexander Schill

Managing Partner | Creative & Innovation
Markus Noder

Markus Noder

Managing Partner | International

Basic Info

Competências Essenciais: Publicidade/serviço completo/integração, Digital, Mobile Marketing, Social Media Marketing, E-Commerce, Optimização de motores de busca, Web Design, Serviços de marketing, Promoção de vendas/ponto de venda, Marketing direto/Telemarketing/ Database marketing/CRM, Experiential, Branded Content/Entertainment, Investigação de mercado / assessoria, Marketing Technologies/Analytics, Relações públicas, Compra e planeamento de media, Comunicação institucional, Crisis Communication, Public Affairs, Eventos/patrocínio, Marcas/desenvolvimento de produto, Embalagem/design, Design, Visual/Sound Identity, Branding/Celebrity endorsement, Publicação impressa, customizada, Planeamento estratégico, Outros, Tecnologia, Serviços on line, B to B, Multicultural

Fundada em: 1970

Prêmios: 1229

Trabalho Criativo: 329

Clientes: 26

Competências Essenciais: Publicidade/serviço completo/integração, Digital, Mobile Marketing, Social Media Marketing, E-Commerce, Optimização de motores de busca, Web Design, Serviços de marketing, Promoção de vendas/ponto de venda, Marketing direto/Telemarketing/ Database marketing/CRM, Experiential, Branded Content/Entertainment, Investigação de mercado / assessoria, Marketing Technologies/Analytics, Relações públicas, Compra e planeamento de media, Comunicação institucional, Crisis Communication, Public Affairs, Eventos/patrocínio, Marcas/desenvolvimento de produto, Embalagem/design, Design, Visual/Sound Identity, Branding/Celebrity endorsement, Publicação impressa, customizada, Planeamento estratégico, Outros, Tecnologia, Serviços on line, B to B, Multicultural

Fundada em: 1970

Prêmios: 1229

Trabalho Criativo: 329

Clientes: 26

Serviceplan Group

House of Communication Friedenstraße 24
Munich Bavaria 81671
Alemanha
Email:
Florian Haller

Florian Haller

Managing Partner | CEO
Alexander Schill

Alexander Schill

Managing Partner | Creative & Innovation
Markus Noder

Markus Noder

Managing Partner | International

Find your inner child with Penny market and Serviceplan Campaign

 

Christoph Everke
Managing Partner Serviceplan
 
  • Give us an overview of the campaign. What is it about and what was your role in the creation?

The Campaign is all about light-heartedness, and giving some hope and positive energy in times of troubles and worries that our customers go through. My role was to set the frame, the insight and agenda of the campaign, and find the most powerful execution.

  • How this holiday communication is different from the usual for this advertiser?

First of all it’s the first international Campaign that PENNY has launched in Markets all over Europe. Secondly, we are not only talking about Film and Promotions but also about a huge survey we conducted for PENNY in Germany about “a child’s point of view“, and also a social-media-challenge.

  • What inspired you to approach the campaign this way?

The biggest inspiration have been PENNY’s customers. Many of them often live in difficult circumstances, they really have to go through a lot of worries in their daily life. So we wanted to give them a more cheerful take on life – which has worked out pretty well, as we can already see in their reactions and involvement with the campaign, which is even higher than involvement by customers in the Christmas campaign of last year.

  • What’s a “behind the scenes” story that only you know about?

I remember a wonderful moment that happened while we were shooting our film. We had a wonderful cast – but obviously the three actors are quite old. So we took some stunt doubles with us and shot some actions scenes with them to avoid any accidents. But while we were doing this Stuart, (McIntyre, the director), and me recognised that Lee (our male actor and the oldest guy on set) was getting more and more impatient. He wanted to do the scene on his own. All of a sudden he was jumping up and rolling down the hill, and so that’s when we got our most beautiful shots.

  • Are there any holiday ad tropes that you think should be retired by now?

Interesting question. To be honest – no. I would not say that there is a specific trope that is “done”. As long as it is a human truth, something that moves the audience, and something that is connected to the brand and the customers, it is worth talking about it.

  • What is your favourite holiday campaign of all time?

There is not one. I still love the “Penguin” from John Lewis, as well as “Sorry I spend it on myself”. But of course I love our “Reconciliation Wine” campaign for PENNY that we did two years ago, and the PENNY “Christmas doesn’t need much, only love” of 2018, and this year’s film!

  • What can we expect from your agency in 2020?

We are planning a very brave and honest social media campaign with PENNY, and I’m looking forward to all the things and new projects we are developing at the moment.