| Titulo | Hostages of Depression |
| Agência | HoC Dubai |
| Campanha | Hostages of Depression |
| Anunciante | Dubai Science Park |
| Marca | Dubai Science Park |
| Data da primeira Transmissão/Publicação | 2022 / 2 |
| Sector Empresarial | Saúde e produtos farmacêuticos |
| História | The campaign is comprised of three beautifully crafted print ads for Dubai Science Park and Thrive Wellbeing Centre that use simple but arresting visuals juxtaposed with a thought-provoking tagline, which succinctly capture the pain and suffering experienced by many people going through mental health issues. |
| Problema | Hypersomnia or oversleeping is one of the most telling signs of chronic depression. Due to the stigmas associated with mental health issues in the Middle East, over 66% of all cases go undiagnosed |
| Tipo de Mídia | Case Study |
| Comprimento | |
| Group Chief Creative Officer | Akhilesh Bagri |
| Director criativo | Saleh Elghatit |
| Illustrator | Jiawen Chen |
| Worldwide Executive Creative Director | Jason Romeyko |
| Director criativo | Ande Couto |
| Director assistente criativo | Oussama Founi |
| Director de arte | Oussama Founi |
| Director assistente criativo | Sameer Suri |
| Redator | Sameer Suri |
| Director de arte | Saaniya Abbas |
| Redator | Rana Ahmed |
| Managing Partner | Rami Hmadeh |
| Managing Partner | Natalie Shardan |
| Managing Partner | Azhar Siddiqui |
| Client Services Director | Ramy Abdelrehim |
| Client Services Director | Kathleen Angeles |
| Chief Communications Officer | Lee Sharrock |
| Digital Media Director | Suprashv Adarsh Chopra |
| Media Manager | Tareq Al Masri |
| Illustrator | Jiawen Chen |
| Director de publicidade | Mawran Abdulaziz |
| Director de publicidade | Reem Shaban |
| Director de publicidade | Saad Yusuf |
| Director de publicidade | Amy El Askary |
| Director de publicidade | Sarah Rasmi |