| Titulo | The Librarian |
| Agência | HoC Dubai |
| Campanha | The Librarian |
| Anunciante | Al Etihad Credit Bureau |
| Marca | Al Etihad CB |
| Data da primeira Transmissão/Publicação | 2021 / 8 |
| Sector Empresarial | Banca, finanças, lei e seguros |
| Legenda | Every word kept counts |
| História | ‘Majd and The Librarian’ tells the story of a young boy borrowing a book from his local library and forgetting to return it, only to rediscover the book many years later. The opening sequence features a young man finding a dust-covered copy of ‘The Arabian Nights’ in a box whilst clearing out his attic, which takes him back in time to the library where he borrowed it as a child, reminding him of the kind librarian who had encouraged him to take an interest in reading. As an adult, he returns to the library where the male librarian has been replaced by a young woman, who opens a locker to reveal a pile of books and a note left to the boy by the old man with the message: ‘Every word kept. Counts’. No dialogue is necessary in this touching animation, which sensitively and simply recounts the story as an allegory for borrowing something and keeping your word to return or pay it back. |
| Tipo de Mídia | Viral |
| Comprimento | |
| Managing Diretor | Natalie Shardan |
| Chief Strategy Officer | Frances Valerie Bonifacio |
| Director executivo criativo | Akhilesh Bagri |
| Redator | Akhilesh Bagri |
| Redator | Georgia Fattoracci |
| Director criativo | Andre Couto |
| Director criativo | Saleh Elghatit |
| Director de arte | Kenneth Barnes |
| Director de arte | Kunal Gagwani |
| Global Executive Creative Director | Jason Romeyko |
| Communications Director | Lee Sharrock |
| Produtora | Hanzo Films Dubai |
| Produtor executivo | Hijaz Moosa |
| Design de imagens | Vulturehead studio |
| Realizador | Esfandiar Haji |
| Realizador | Shahriar Ghatre |
| Production Manager | Elahe Khalili |
| Compositor | Saman Aboutaleb |
| Design de imagens | Reyhane Mirhashemi |
| Design de imagens | Hadi Tabas |
| Design de imagens | Babak Arjmand |
| Design de imagens | Niloofar Behbud |
| Design de imagens | Ali Honarpour |
| Design de imagens | Esfandiar Haji |
| Design de imagens | Yasaman Hossein |
| Director de publicidade | Daniele Lavalle |
| Director de publicidade | Khalid Mohammad |
| Director de publicidade | Maitha Ahmed |
| Director de publicidade | Khulood Hamad |