| Titulo | Build with the Force |
| Agência | Serviceplan Group |
| Campanha | Build with the Force |
| Anunciante | The Lego Group |
| Marca | LEGO |
| Posted | Janeiro 2021 |
| Sector Empresarial | Brinquedos e jogos |
| História | The force – in Star Wars, it can move objects with sheer willpower. To promote the new LEGO® Star Wars sets alongside Episode 9, we developed the ‘Build with the Force’ experience. Here, fans could physically experience the force while rebuilding their LEGO® spaceships. Our custom-built Force AI machine-learning-algorithm used image-recognition-technology to measure the force-gesture, muscle-tension, concentration-level and even heartrate to control the action on screen. |
| Tipo de Mídia | Interactive Outdoor Experience |
| Comprimento | |
| Director criativo | Till Rothweiler |
| Director criativo | Andreas Daum |
| Director criativo | Richard Wegele |
| Redator | Janus Berendts |
| Director de fotografia | Albert Coon |
| Director de fotografia | Johannes Maierbacher |
| Produtora | Neverest GmbH & Co. KG |
| Sound Designer | Markus Krause |
| Global Chief Creative Officer | Alexander Schill |
| Chief Creative Officer | Matthias Harbeck |
| Account Management | Sandra Loibl |
| Account Management | Christin Herrnberger |
| Account Management | Monika Klingenfuss |
| Account Management | Stefanie Keller |
| Account Management | Franzisca Seippel |
| Designer | Niklas May |
| Designer | Alexander Kneifel |
| Designer | Efim Tamplon |
| Designer | Carl Eggert |
| Produtora | Plan.Net |
| Managing Partner | Jochen Lenhardt |
| Agência de Mídia | MediaPlus GmbH & Co.KG |
| Planejador de Mídia | Lukas Pachoinig |
| Planejador de Mídia | Victoria Wissmann |
| Planejador de Mídia | Maximilian Leipert |
| Planejador de Mídia | Sabrina Duchow |
| Planejador de Mídia | Hans Zieringer |
| Produtor | Roman Prochnow |
| Produtor | Laura Staudinger |
| Produtor | Ewald Pusch |
| Produtor | Mirko Hampel |
| Produtor | Timon Patris |