TituloBorn Integrated
Agência
Campanha Born Integrated
Anunciante Serviceplan
Marca Serviceplan
Data da primeira Transmissão/Publicação 2020 / 4
Sector Empresarial Publicidade e comunicação
História The SP50 anniversary logo - a clear homage to the original agency logo from the 1970s - was followed by an idea that brings Serviceplan's "Born integrated" philosophy to life in the form of a unique arrangement. Whether agency furniture, business equipment, employee and customer gifts, screensavers, social media profiles, advertisements or even the office dog - everything is part of the whole installation, each element bears a section of the anniversary logo. The logo itself serves as a springboard to a microsite. Read out digitally, it leads to the history of the installation and the holistic basic idea of Serviceplan: integration.
Tipo de Mídia Case Study
Comprimento
Mais Informações www.SP-50.com
Design
Global Chief Creative Officer
Managing Partner
Global Executive Creative Director
General Manager
Innovation Creative
Innovation Creative
Fotógrafo
Guarda-roupa/estilista
Realizador
Director de arte
Managing Partner

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