TituloAgainst brown bottles
Agência
Campanha Against brown bottles
Anunciante Anheuser-Busch
Marca Beck's
Data da primeira Transmissão/Publicação 2018 / 8
Sector Empresarial Cervejas, sidras
História Summer 2018: While Beck’s calls to a design contest on its bottles, media spreads a disturbing photo from Eastern Germany, of right-wing protests turning violent. Unmistakable, in the middle of the photo: a Beck’s promo bottle. We wanted to make sure that Beck’s never gets into the wrong hands again. That’s why we answered only two hours after the photo made the news, with the pre-release of a design entry. The label has an unmistakable double-meaning. Literally translated, it’s “Against brown bottles”. But in Germany, “brown” is a synonym for right-extremists and “bottle” for idiot. A political statement that eventually reads: “Against right-wing idiots”. Our post made the right-wing party and others boycott Beck’s but expressed what all of Germany felt. The label generated more than 505.000 interactions and became reality – in form of more than 2,5 million bottles that were sold out in no time all over Germany.
Tipo de Mídia Social Media
Comprimento
Chief Creative Officer
Executivo de contas
Executivo de contas
Executivo de contas
Executivo de contas
Executivo de contas
Account Manager
Account Manager
Director criativo
Designer
Designer
Produtora
Director de arte
Director de arte
Director de arte
Redator
Redator
Redator
Final Art Work
Realizador
Realizador
Director de fotografia
Chefe de produção
Produtor
Produtor
Managing Diretor
Production Assistant

Recente Trabalho