TituloHeroes of the Night
Agência
Campanha Heroes of the Night
Anunciante AB Inbev
Marca Beck's
Data da primeira Transmissão/Publicação 2019 / 5
Sector Empresarial Cervejas, sidras
História We developed the first mobile app using user-generated, real-time data from WhatsApp group chats to turn you and your friends into heroes of a legendary comic. Every comic is fully customizable and a unique piece of creativity, based on geo- and time-specific context provided by WhatsApp. The time the message is sent determines the time shown on the clocks in the comic! And the location of your night out is reflected in the comic’s title header – for example taking the shape of the Frankfurt skyline or the Hamburg harbor. How we did it? We applied Machine-Learning-based character and image assignment (message sentiment & content) to automatically bring every message to life in shape of a comic hero statement. 10 heroes with a different character each, resembling typical night out personalities in your group of friends: the well-dressed charmer, the talkative one, the diva, and so on.
Tipo de Mídia Case Study
Comprimento
Director de publicidade
Director de publicidade
Global Chief Creative Officer
Director executivo criativo
Director executivo criativo
Managing Partner
Design Director
Director criativo
Redator
Management Supervisor
Account Manager
Director de arte
Art Buyer

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