TituloOwn Business Girls
Agência
Campanha Own Business Girls
Anunciante Metro AG
Marca METRO AG
Data da primeira Transmissão/Publicação 2018 / 3
Sector Empresarial Grandes armazéns, supermercados
História In Dusseldorf, the headquarters of METRO, every newborn girl becomes an "Own Business Girl" and receives her first own business card on the day of her birth. This is however, much more than just a piece of paper, it is the ticket for a fixed-term deposit worth 2,000 Euro, set up for each individual girl by the Dusseldorf-based retail group with the support of the HypoVereinsbank. On their 18th birthday, the girls will get access to this funding, which can be used for a first business adventure, for example.
Tipo de Mídia Televisão
Comprimento
Agency

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