Skittles and Google get involved in Pride - VCCP

VCCP

Greencoat House 15 Francis Street
London SW1P 1DH
Reino Unido

Telefone: (0) 20 7592 9331

Email:

Skittles and Google get involved in Pride

Jun 29, 2016

Every year Pride is a hotly anticipated event in the capital and this year more than ever the parade succeeded in bringing a sense of unity to London. This excitement was seen in different ways across society and also within the advertising world with some brands performing bespoke advertising campaigns whilst others hosted immersive experiences.

One of the most hard -hitting campaigns which emerged in the run up to this year’s Pride was released by Skittles. Skittles is famous for its ‘Taste the rainbow’ tag line and this year they boldly declared that they would give up their rainbow so Pride’s rainbow could shine the brightest. Their colour free advertising can be seen all over London and they released an animation on social that explained the importance of Pride owning the rainbow.

Google decided to take an experiential approach with a VR activation that allowed people to experience different Pride parades from around the world. Google stressed that Pride is for everyone, noting that in many societies around the world anti – LGBT laws and the fear of being ostracised means that many cannot participate. You can try out Google’s immersive Pride experience via any VR headset and also on YouTube where you can drag the video for the full 360 view.

This year more than ever Pride’s mantra of acceptance and loving people for who they are was felt and these campaigns highlight the ability of advertising to form and fuse relationships which in turn will ensure these important global issues are tackled head on.

The post Skittles and Google get involved in Pride appeared first on VCCP.

Original Article

AdForum

Products

Pricing

VCCP

Contact Information

Social:

Adrian Coleman

Founder & Group Executive Chairman

Telefone: 020 7592 9331

eval(unescape('%64%6f%63%75%6d%65%6e%74%2e%77%72%69%74%65%28%27%3c%61%20%68%72%65%66%3d%22%6d%61%69%6c%74%6f%3a%61%64%72%69%61%6e%63%40%76%63%63%70%2e%63%6f%6d%22%20%3e%61%64%72%69%61%6e%63%40%76%63%63%70%2e%63%6f%6d%3c%2f%61%3e%27%29%3b'))

Charles Vallance

Founder Partner & Chairman

Telefone: 020 7592 9331

eval(unescape('%64%6f%63%75%6d%65%6e%74%2e%77%72%69%74%65%28%27%3c%61%20%68%72%65%66%3d%22%6d%61%69%6c%74%6f%3a%63%68%61%72%6c%65%73%76%40%76%63%63%70%2e%63%6f%6d%22%20%3e%63%68%61%72%6c%65%73%76%40%76%63%63%70%2e%63%6f%6d%3c%2f%61%3e%27%29%3b'))

Michael Sugden

Co-CEO

Telefone: 020 7592 9331

eval(unescape('%64%6f%63%75%6d%65%6e%74%2e%77%72%69%74%65%28%27%3c%61%20%68%72%65%66%3d%22%6d%61%69%6c%74%6f%3a%6d%69%63%68%61%65%6c%73%40%76%63%63%70%2e%63%6f%6d%22%20%3e%6d%69%63%68%61%65%6c%73%40%76%63%63%70%2e%63%6f%6d%3c%2f%61%3e%27%29%3b'))

Darren Bailes

Global CCO

Telefone: +44 20 7592 9331

eval(unescape('%64%6f%63%75%6d%65%6e%74%2e%77%72%69%74%65%28%27%3c%61%20%68%72%65%66%3d%22%6d%61%69%6c%74%6f%3a%64%61%72%72%65%6e%62%40%76%63%63%70%2e%63%6f%6d%22%20%3e%64%61%72%72%65%6e%62%40%76%63%63%70%2e%63%6f%6d%3c%2f%61%3e%27%29%3b'))

Stephanie Brimacombe

CEO Europe and Global Chief Growth Officer

Telefone: +44 7702 523 042

eval(unescape('%64%6f%63%75%6d%65%6e%74%2e%77%72%69%74%65%28%27%3c%61%20%68%72%65%66%3d%22%6d%61%69%6c%74%6f%3a%73%74%65%70%68%61%6e%69%65%62%40%76%63%63%70%2e%63%6f%6d%22%20%3e%73%74%65%70%68%61%6e%69%65%62%40%76%63%63%70%2e%63%6f%6d%3c%2f%61%3e%27%29%3b'))

Julian Douglas

Co-CEO

Telefone: 020 3037 3088

eval(unescape('%64%6f%63%75%6d%65%6e%74%2e%77%72%69%74%65%28%27%3c%61%20%68%72%65%66%3d%22%6d%61%69%6c%74%6f%3a%6a%75%6c%69%61%6e%2e%64%6f%75%67%6c%61%73%40%67%72%65%79%65%75%2e%63%6f%6d%22%20%3e%6a%75%6c%69%61%6e%2e%64%6f%75%67%6c%61%73%40%67%72%65%79%65%75%2e%63%6f%6d%3c%2f%61%3e%27%29%3b'))

Jo Parker

COO of VCCP and CEO of VCCP Business

eval(unescape('%64%6f%63%75%6d%65%6e%74%2e%77%72%69%74%65%28%27%3c%61%20%68%72%65%66%3d%22%6d%61%69%6c%74%6f%3a%6a%6f%61%6e%6e%65%2e%70%61%72%6b%65%72%40%76%63%63%70%2e%63%6f%6d%22%20%3e%6a%6f%61%6e%6e%65%2e%70%61%72%6b%65%72%40%76%63%63%70%2e%63%6f%6d%3c%2f%61%3e%27%29%3b'))

Michael Lee

Chief Strategy Officer

Telefone: 212 886 4100

eval(unescape('%64%6f%63%75%6d%65%6e%74%2e%77%72%69%74%65%28%27%3c%61%20%68%72%65%66%3d%22%6d%61%69%6c%74%6f%3a%6d%69%63%68%61%65%6c%6c%40%76%63%63%70%2e%63%6f%6d%22%20%3e%6d%69%63%68%61%65%6c%6c%40%76%63%63%70%2e%63%6f%6d%3c%2f%61%3e%27%29%3b'))

Basic Info

Fundada em: 2002

Empregados: 1575

Prêmios: 83

Trabalho Criativo: 521

Clientes: 16

Fundada em: 2002

Empregados: 1575

Prêmios: 83

Trabalho Criativo: 521

Clientes: 16

VCCP

Adrian Coleman

Founder & Group Executive Chairman

Telefone: 020 7592 9331

eval(unescape('%64%6f%63%75%6d%65%6e%74%2e%77%72%69%74%65%28%27%3c%61%20%68%72%65%66%3d%22%6d%61%69%6c%74%6f%3a%61%64%72%69%61%6e%63%40%76%63%63%70%2e%63%6f%6d%22%20%3e%61%64%72%69%61%6e%63%40%76%63%63%70%2e%63%6f%6d%3c%2f%61%3e%27%29%3b'))

Charles Vallance

Founder Partner & Chairman

Telefone: 020 7592 9331

eval(unescape('%64%6f%63%75%6d%65%6e%74%2e%77%72%69%74%65%28%27%3c%61%20%68%72%65%66%3d%22%6d%61%69%6c%74%6f%3a%63%68%61%72%6c%65%73%76%40%76%63%63%70%2e%63%6f%6d%22%20%3e%63%68%61%72%6c%65%73%76%40%76%63%63%70%2e%63%6f%6d%3c%2f%61%3e%27%29%3b'))

Michael Sugden

Co-CEO

Telefone: 020 7592 9331

eval(unescape('%64%6f%63%75%6d%65%6e%74%2e%77%72%69%74%65%28%27%3c%61%20%68%72%65%66%3d%22%6d%61%69%6c%74%6f%3a%6d%69%63%68%61%65%6c%73%40%76%63%63%70%2e%63%6f%6d%22%20%3e%6d%69%63%68%61%65%6c%73%40%76%63%63%70%2e%63%6f%6d%3c%2f%61%3e%27%29%3b'))

Darren Bailes

Global CCO

Telefone: +44 20 7592 9331

eval(unescape('%64%6f%63%75%6d%65%6e%74%2e%77%72%69%74%65%28%27%3c%61%20%68%72%65%66%3d%22%6d%61%69%6c%74%6f%3a%64%61%72%72%65%6e%62%40%76%63%63%70%2e%63%6f%6d%22%20%3e%64%61%72%72%65%6e%62%40%76%63%63%70%2e%63%6f%6d%3c%2f%61%3e%27%29%3b'))

Stephanie Brimacombe

CEO Europe and Global Chief Growth Officer

Telefone: +44 7702 523 042

eval(unescape('%64%6f%63%75%6d%65%6e%74%2e%77%72%69%74%65%28%27%3c%61%20%68%72%65%66%3d%22%6d%61%69%6c%74%6f%3a%73%74%65%70%68%61%6e%69%65%62%40%76%63%63%70%2e%63%6f%6d%22%20%3e%73%74%65%70%68%61%6e%69%65%62%40%76%63%63%70%2e%63%6f%6d%3c%2f%61%3e%27%29%3b'))

Julian Douglas

Co-CEO

Telefone: 020 3037 3088

eval(unescape('%64%6f%63%75%6d%65%6e%74%2e%77%72%69%74%65%28%27%3c%61%20%68%72%65%66%3d%22%6d%61%69%6c%74%6f%3a%6a%75%6c%69%61%6e%2e%64%6f%75%67%6c%61%73%40%67%72%65%79%65%75%2e%63%6f%6d%22%20%3e%6a%75%6c%69%61%6e%2e%64%6f%75%67%6c%61%73%40%67%72%65%79%65%75%2e%63%6f%6d%3c%2f%61%3e%27%29%3b'))

Jo Parker

COO of VCCP and CEO of VCCP Business

eval(unescape('%64%6f%63%75%6d%65%6e%74%2e%77%72%69%74%65%28%27%3c%61%20%68%72%65%66%3d%22%6d%61%69%6c%74%6f%3a%6a%6f%61%6e%6e%65%2e%70%61%72%6b%65%72%40%76%63%63%70%2e%63%6f%6d%22%20%3e%6a%6f%61%6e%6e%65%2e%70%61%72%6b%65%72%40%76%63%63%70%2e%63%6f%6d%3c%2f%61%3e%27%29%3b'))

Michael Lee

Chief Strategy Officer

Telefone: 212 886 4100

eval(unescape('%64%6f%63%75%6d%65%6e%74%2e%77%72%69%74%65%28%27%3c%61%20%68%72%65%66%3d%22%6d%61%69%6c%74%6f%3a%6d%69%63%68%61%65%6c%6c%40%76%63%63%70%2e%63%6f%6d%22%20%3e%6d%69%63%68%61%65%6c%6c%40%76%63%63%70%2e%63%6f%6d%3c%2f%61%3e%27%29%3b'))