|Titulo||Cadbury Wordless Bar|
|Campanha||Cadbury Wordless Bar|
|Filosofia|| There's a crisis in the UK; 1.4 million older people struggle with loneliness, 225,000 often go a whole week without speaking to anyone.|
That’s why the agency and Cadbury Dairy Milk launched a new brand campaign, 'Donate Your Words', in support of Age UK. For the first time ever the UK’s number one chocolate brand removed the words from its iconic purple bars and 'donated' them to the charity to help alleviate loneliness amongst older people.
The limited edition bar was sold in supermarkets nationwide with 30p from each bar going towards Age UK to help provide vital services and support when older people need it most.
The campaign also encouraged Brits to donate their words by pledging to reach out and have a chat with older people in their communities, supported through social media, TV show partnerships, retail pop up experiences and even a custom built Facebook chatbot conversational interface.
|Tipo de Mídia||Packaging Design|
|Client Business Director||Jon Gibbs|
|Director de publicidade||Esme Burford|
|Senior Account Director||Gen Hole|
|Account Manager||Florence Wong|
|Director criativo||Asa Cook|
|Director assistente criativo||Rob Ellis|
|Director assistente criativo||Peter Reid|
|Director de arte||Rob Ellis|
|Empresa de design||Design Bridge Limited|
|Motion Designer||Adam Hingley|