Titulo Making a Stateside Splash with Pocky
Campanha Making a Stateside Splash with Pocky
Anunciante The Miller Group
Marca Pocky
PostedNovembro 2023
Problema Pocky, a niche Japanese snack food and challenger brand, dreamed of upping the ante by getting more brand awareness in the U.S. The assignment was big on ideas, and modest on budget.
Resultado We brought the consumer to the brand, with a cross-country road trip replete with brand ambassadors, street teams, and free samples. To “share happiness” we created a Pocky convoy. The brand experienced a sales increase of 20%, and what was once a niche product is now in the candy section of national supermarket chains like Kroger, Wegmans, and Walgreens.
Tipo de Mídia Interactive Outdoor Experience

Recente Trabalho