TituloGoodwill Southern Halloween California
Campanha Goodwill Southern Halloween California
Anunciante Goodwill
Marca Goodwill
PostedOutubro 2008
Sector Empresarial Retalho, distribuição e cadeias de restaurantes
Problema Goodwill, the established king of thrift, is an environmentally and socially responsible brand. With an armada of 80+ stores in SoCal, this nonprofit gives a boost to people in need. Here’s the twist: nearly 60% of its annual revenue comes in during the Halloween season when competition from Halloween mega stores is fierce. 
Resultado We made Goodwill synonymous with Halloween. Young people flocked to the stores and sales increased by a delightful 38%. Goodwill hauled in more than 150,000 YouTube views; media exposure valued at more $250,000, and a few creative awards along the way. We did it all on a non-profit budget, which is to say we had to be incredibly inventive. 
Tipo de Mídia Viral
Mercado Estados Unidos
Brand Management/Strategy
Web Development and SEO Services

Recente Trabalho