Contact Information

3 World Trade Center 175 Greenwich Street
New York New York 10007
Estados Unidos
Telefone: (+1) 212 210 7000
Email:

Naomi Troni

Naomi Troni

Global Chief Marketing & Growth Officer

Telefone: (+1) 00(646) 522 9779


Basic Info

Competências Essenciais: Publicidade/serviço completo/integração, Digital, Mobile Marketing, Social Media Marketing, E-Commerce, Optimização de motores de busca, Serviços de marketing, Promoção de vendas/ponto de venda, Marketing direto/Telemarketing/ Database marketing/CRM, Branded Content/Entertainment, Investigação de mercado / assessoria, Marketing Technologies/Analytics, Comunicação institucional, Planeamento estratégico, Saúde, Finanças, Tecnologia, Serviços on line, B to B, Retalho, Beleza, moda, artigos de luxo, Viagens e turismo, Consumidor

Fundada em: 2019

Holding: WPP Group Plc (London, Reino Unido)

Prêmios: 122

Trabalho Criativo: 132

Competências Essenciais: Publicidade/serviço completo/integração, Digital, Mobile Marketing, Social Media Marketing, E-Commerce, Optimização de motores de busca, Serviços de marketing, Promoção de vendas/ponto de venda, Marketing direto/Telemarketing/ Database marketing/CRM, Branded Content/Entertainment, Investigação de mercado / assessoria, Marketing Technologies/Analytics, Comunicação institucional, Planeamento estratégico, Saúde, Finanças, Tecnologia, Serviços on line, B to B, Retalho, Beleza, moda, artigos de luxo, Viagens e turismo, Consumidor

Fundada em: 2019

Holding: WPP Group Plc (London, Reino Unido)

Prêmios: 122

Trabalho Criativo: 132

Wunderman Thompson

3 World Trade Center 175 Greenwich Street
New York New York 10007
Estados Unidos
Telefone: (+1) 212 210 7000
Email:
Naomi Troni

Naomi Troni

Global Chief Marketing & Growth Officer

Telefone: (+1) 00(646) 522 9779

Wunderman Thompson and Swift Launch Portraits of Ability for the MDA (Muscular Dystrophy Association)

Following The MDA Kevin Hart Kids Telethon this fall and the recent International People with Disabilities Day (December 3), together, Wunderman Thompson and Swift are proud to be launching Portraits of Ability, a new campaign inciting a shift in perception and a reframing of the cultural and category conversation around those living with disabilities.

 

With this campaign, the team is thrilled to celebrate people with NMD (neuromuscular disease) and show who they are in a way the world rarely sees—defined by their abilities rather than their disabilities. With Portraits of Ability, the team created animated portraits that artfully interpret our talents’ abilities in an imaginative, attention-grabbing way. By design, these portraits are in stark contrast to the clinical, sad, sympathy-seeking way people with disabilities are typically portrayed in the category.

 

“People living with disabilities are just people who want to live their best lives, like the rest of us. So, we wanted to celebrate them for the things that truly make them them—not their disease, but their talents, passions and personalities. The Muscular Dystrophy Association has been investing in those wonderful things for 70 years with research, care and advocacy. That’s why people should feel compelled to donate—to support awesome people who deserve to live out their awesomeness to the fullest,” said Creative Director Dana Stalker

 

“This is an opportunity to relaunch MDA into culture in a way that’s differentiated, optimistic and ownable. Our objective is to increase awareness of MDA and drive donations,” said Alistair Lennie, Planning Director.

 

The agency is responsible for leading the social and digital ad campaign, which includes a mix of social (Facebook and Instagram), pre-roll and display ads, while other media partners include Essence, Mindshare and Xaxis.