Survival-Of-The-Fittest reflects the way we as an agency on a global scale see ourselves. We transfered the Darwin Principle to the world of business and to the world of advertising.

The idea behind this Darwin Principle is that those who are able to adapt better and faster to the changing market conditions will in the end be superior to all others in performance.

We cannot deny that we live in a time where the market conditions are changing at rapid speed. The market process will almost become faster, more inconsistent, more illogical daily and the consumer will become more demanding, more multi-optional, more disloyal every day.

The failure rate is tremendously high. Brands and cooperations will be taken over or will totally disappear from the market.

Currently we are experiencing an endless merger process. In trade, banks, chemical and automobile industry. Regarded in this light the principle of the natural selection concerns everybody. Not only the living things but also coorperations and brands. Every day all of us have to maintain and develop themselves and try to be the best. Otherwise we are threatened by extinction, soon.

What does all of it have to do with us? We are living in a world where communication is essential and I don´t think anyone will doubt that communication does play a fundamental part in the daily struggle of life. It´s our objective to make our clients more efficient and more effective and the most outstanding in this daily struggle of life. We are our client´s business partner who will substantially contribute to his business success in this world of fast-moving and unpredictable market- and consumer requirements.

Communication Effectiveness is what will really ensure our clients success in this evolution process. And the best what an agency can provide.

Many agencies claim Communication Effectiveness for themselves. But we have proved that we have achieved it and will continue to achieve it. Up until now the agency has won 11 Effies - which is nearly more than any other agency in Germany. Besides this we have created unique tools which guarantee more effective communication for our clients.

Our tools for effective communication are first "Insight-Driven-Thinking", second "Creative Spirit" and third "Through-The-Line-Acting".

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