Last week, MullenLowe salt was in Vancouver with Unilever’s Dove and Dove Men+Care for Women Deliver, the world’s largest conference on gender equality, to announce their new actions towards unlocking hashtag#ThePowerOf gender equality.
The Dove Self-Esteem Project announced a new partnership with UNICEF to empower 10 million young people by 2022, especially girls, with the confidence they need to stand up with their rights, make their own decisions and reach their full potential. MullenLowe salt helped key media and influencers realise the hashtag#PowerOfSelfEsteem via an immersive, in-school experience to complement this.
Alongside Dove Men+Care partner and global gender justice organisation Promundo-US, MullenLowe salt launched new global research that reveals dads want more time at home with their children but financial worries and stigmas hold them back. By championing the hashtag #PowerOfPaternityLeave they hope to unlock hashtag#GenderEquality.
MullenLowe salt is incredibly proud to be part of the team launching the Paternity Leave Corporate Task Force, joining forces with global brands across industries including Promundo-US, Women Deliver and Deloitte to advance hashtag#UNSDG5 by accelerating progress in bringing the benefits of hashtag#PaternityLeave to dads everywhere.
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