Contact Information

C-Space 37-45 City Road
London EC1Y 1AT
Reino Unido
Telefone: +44 20 7584 5033

David Swaebe

David Swaebe

Global Chief Growth Officer, MullenLowe Global

Basic Info

Competências Essenciais: Publicidade/serviço completo/integração, Digital, Mobile Marketing, Social Media Marketing, E-Commerce, Optimização de motores de busca, Web Design, Serviços de marketing, Promoção de vendas/ponto de venda, Marketing direto/Telemarketing/ Database marketing/CRM, Experiential, Branded Content/Entertainment, Investigação de mercado / assessoria, Marketing Technologies/Analytics, Relações públicas, Comunicação institucional, Recrutamento, motivação, Crisis Communication, Public Affairs, Eventos/patrocínio, Design, Branding/Celebrity endorsement, Planeamento estratégico, Saúde, Finanças, Indústria, Tecnologia, Serviços on line, B to B, Serviço de utilidade pública, Corporate Social Responsibility (CSR), Retalho, Entretenimento, Beleza, moda, artigos de luxo, Viagens e turismo, Consumidor

Fundada em: 1981

Empregados: 4500

Prêmios: 1072

Trabalho Criativo: 342

Competências Essenciais: Publicidade/serviço completo/integração, Digital, Mobile Marketing, Social Media Marketing, E-Commerce, Optimização de motores de busca, Web Design, Serviços de marketing, Promoção de vendas/ponto de venda, Marketing direto/Telemarketing/ Database marketing/CRM, Experiential, Branded Content/Entertainment, Investigação de mercado / assessoria, Marketing Technologies/Analytics, Relações públicas, Comunicação institucional, Recrutamento, motivação, Crisis Communication, Public Affairs, Eventos/patrocínio, Design, Branding/Celebrity endorsement, Planeamento estratégico, Saúde, Finanças, Indústria, Tecnologia, Serviços on line, B to B, Serviço de utilidade pública, Corporate Social Responsibility (CSR), Retalho, Entretenimento, Beleza, moda, artigos de luxo, Viagens e turismo, Consumidor

Fundada em: 1981

Empregados: 4500

Prêmios: 1072

Trabalho Criativo: 342

MullenLowe Global

C-Space 37-45 City Road
London EC1Y 1AT
Reino Unido
Telefone: +44 20 7584 5033
David Swaebe

David Swaebe

Global Chief Growth Officer, MullenLowe Global

MullenLowe SSP3 Mexico launches Flash Test

 A simple photo that can save children’s lives

FlashTest is a campaign to raise awareness about the most common eye cancer among children under five and to promote early detection by encouraging parents to take a simple photograph with a cell phone using the flash.

Retinoblastoma is the most common cancer in children under five years old. If detected in early stages, there is a 95% recovery rate. Symptoms are not obvious until it’s too late, so they are teaching Mexican Mothers to detect the illness themselves by taking a simple flash photo which reveals a “white pupil” – a sign of the disease.

This mobile-first campaign targets a Mothers of young children, based on three cultural insights: They are the main care givers of children in Mexico. They take twice as many photos with their phones than the average person. There is an immense bond of sisterhood among mothers to care for every child.

The campaign was created with the F.A.P. Institute of Ophthalmology Conde de Valenciana I.A.P. and MullenLowe SSP3 Mexico and is accessible across Latin America.

In addition to raising awareness, the Ophthalmology institute offer a free consultation with top specialists in Latin America for those children who end up reflecting the symptoms with the "white Pupil". More information is available here www.retratosquesalvan.com.