Contact Information

C-Space 37-45 City Road
London EC1Y 1AT
Reino Unido
Telefone: +44 20 7584 5033

David Swaebe

David Swaebe

Global Chief Growth Officer, MullenLowe Global

Basic Info

Competências Essenciais: Publicidade/serviço completo/integração, Digital, Mobile Marketing, Social Media Marketing, E-Commerce, Optimização de motores de busca, Web Design, Serviços de marketing, Promoção de vendas/ponto de venda, Marketing direto/Telemarketing/ Database marketing/CRM, Experiential, Branded Content/Entertainment, Investigação de mercado / assessoria, Marketing Technologies/Analytics, Relações públicas, Comunicação institucional, Recrutamento, motivação, Crisis Communication, Public Affairs, Eventos/patrocínio, Design, Branding/Celebrity endorsement, Planeamento estratégico, Saúde, Finanças, Indústria, Tecnologia, Serviços on line, B to B, Serviço de utilidade pública, Corporate Social Responsibility (CSR), Retalho, Entretenimento, Beleza, moda, artigos de luxo, Viagens e turismo, Consumidor

Fundada em: 1981

Empregados: 4500

Prêmios: 1072

Trabalho Criativo: 342

Competências Essenciais: Publicidade/serviço completo/integração, Digital, Mobile Marketing, Social Media Marketing, E-Commerce, Optimização de motores de busca, Web Design, Serviços de marketing, Promoção de vendas/ponto de venda, Marketing direto/Telemarketing/ Database marketing/CRM, Experiential, Branded Content/Entertainment, Investigação de mercado / assessoria, Marketing Technologies/Analytics, Relações públicas, Comunicação institucional, Recrutamento, motivação, Crisis Communication, Public Affairs, Eventos/patrocínio, Design, Branding/Celebrity endorsement, Planeamento estratégico, Saúde, Finanças, Indústria, Tecnologia, Serviços on line, B to B, Serviço de utilidade pública, Corporate Social Responsibility (CSR), Retalho, Entretenimento, Beleza, moda, artigos de luxo, Viagens e turismo, Consumidor

Fundada em: 1981

Empregados: 4500

Prêmios: 1072

Trabalho Criativo: 342

MullenLowe Global

C-Space 37-45 City Road
London EC1Y 1AT
Reino Unido
Telefone: +44 20 7584 5033
David Swaebe

David Swaebe

Global Chief Growth Officer, MullenLowe Global

Clear takes on male pattern baldness with audacious, head-turning Bald Spots campaign

Unilever’s Clear, the world best-selling male shampoo brand, has teamed up with creative agency MullenLowe Singapore to launch its latest campaign which encourages men to turn the tide against male pattern baldness through early intervention with its Clear Men Scalp Pro range. 

Fittingly launched in Turkey, the hair transplant capital of the world, the daring Bald Spots campaign turns actual bald spots on men’s heads into unmissable out-of-home advertising spaces. Featuring a range of designs and messages contextualized to the severity and shape of individual bald spots, these mobile billboards were sent out to the streets and into locations popular with men, such as gyms, teahouses and malls. “It starts like this. Use Clear Men Scalp Pro.” reads a reminder set on a head with early stage balding, while another with severe, late-stage balding features a cheeky warning to “Give your hairline a lifeline. Use Clear Men Scalp Pro.”

This campaign comes as research shows that male pattern baldness is the most common cause of hair loss in men, affecting up to 85% of men by age 50. Hair loss impacts self-image, which could lead to embarrassment, social anxiety and depression in some men. 

Mohamed Elsharkawy, Global Brand Vice President for Clear, said, “With over 50 years of research on hair and scalp biology, Clear is well-placed to help men alleviate hair loss issues by focusing on solutions for the scalp. Though male pattern balding may be a sensitive issue for men, we believe it’s important to encourage them to address it with a healthy dose of humour, empathy and Clear Men Scalp Pro.”

Daniel Kee, Executive Creative Director, MullenLowe Singapore, said, “Our decades-long partnership with Clear has seen us tackle all sorts of scalp issues — serious issues that require serious science. But messaging doesn’t always have to follow the same serious tone. Instead of shying away from hair loss issues to avoid embarrassment, we gave balding a personality and a voice. Using men’s bald spots, turned into media spaces, is provoking without being provocative, entertaining without being embarrassing, and brings visibility to an issue that hasn’t been getting the right kind of attention and, subsequently, early enough treatment.”

View the campaign here.