MullenLowe Global Insights

The insights of consumer behavior on social media applied to agencies' creativity are giving birth to innovation on social media platforms. ler mais

Storytelling is a human plan and it is always more valuable than a channel/format plan. Powerful stands for brands are best built through stories. ler mais

As agencies, we can have far greater impact through our work – the advice we give our clients and the change we drive through communications. ler mais

Congratulations to all of the winners and participants! ler mais

MullenLowe Group is pleased to announce the shortlist for the 2021 MullenLowe NOVA Awards and open voting for the YourNOVA ‘People’s Choice’ Award. ler mais

There’s a strange joy in constantly asking ‘why do you do that?’ ler mais

Strategy should always be the first creative step (leap) at any agency, and our work should always prompt a surprise from the client, not just nods of approval. ler mais

A good strategist should help the client make business decisions, work together with media partners and think about the whole communication ecosystem. ler mais

A new way to look at our job is to gather human insights through the understanding of evolving popular culture, alongside data about desires and abilities, then turn this into decisions in favor of your brand. ler mais

Everyone else on your team will cover off on the other details but a great strategist is one who sees things in multiple perspectives and has an instinct to know whether something will work or not. ler mais