| Titulo | Lipstick |
| Titulo (língua original) | Rouge à lèvres |
| Agência | Libre MullenLowe |
| Campanha | The Experts - Unilever |
| Anunciante | Unilever |
| Marca | Sun |
| Data da primeira Transmissão/Publicação | 2004 / 12 |
| Produto | Sun Tablets 3 in 1 |
| Produto (língua original) | Sun tablettes 3 en 1 |
| Sector Empresarial | Produtos de limpeza, sabões, detergentes |
| Legenda | Sun. The dishwashing expert |
| Legenda (língua original) | Sun. L'expert du lavage en machine |
| História | SUMMARY After inventing the dishwasher detergent market in the 70’s, Sun suffered a 20-year decline in market share, following the normalization of the market. As the market became more competitive, brands became more aggressive and were exposed to a risk of commoditization. The challenge was to re-create a differentiation to re-establish the leadership of Sun and to give value to the market as a whole. “The Experts” campaign not only succeeded in stabilizing market share and reversing the downward trend (growth in all key markets), but also clearly re-assessed the Brand’s hegemony in key markets. |
| História (língua original) | Un homme se met du rouge à lèvres dans les toilettes. Quand il retourne dans son laboratoire, tout le monde est surpris en le regardant. En fait, c'est l'expert Sun qui est si absorbé par les tests de ses produits qu'il crée une situation absurde |
| Tipo de Mídia | Televisão e Cinema |
| Comprimento | |
| Mercado | Países Baixos |
| Director criativo | Aad Kuijper |
| Redator | Patrick De Zeew |
| Realizador | Yani |
| Produtor da agência | Corinne Joly |
| Director de contas | Magali Bergeroux |
| Produtora | Hamster Publicité |