Titulo#SheSpeaks
Titulo (língua original)#EllasHablan (Inglés)
Agência
Campanha #SheSpeaks
Anunciante AB Inbev
Marca Pony Malta
Data da primeira Transmissão/Publicação 2020 / 10
Sector Empresarial Bebidas
História Pony Malta, one of the leading beverages among teens in Colombia, and MullenLowe SSP3 have launched #SheSpeaks, encouraging young girls to share messages of women throughout history.
The initiative launches on TikTok for International Day of the Girl and uses one of the platforms most popular features, dubbing. With quotes from over 100 women including Michelle Obama, Christina Koch, Malala Yousafzai, Lady Gaga and the late Ruth Bader Ginsburg, girls can record themselves lip syncing their words to inspire and empower others.
Tipo de Mídia Case Study
Comprimento
Chief Executive Officer (CEO)
Chief Creative Officer Carlos Andres Rodriguez Monroy
Chief Operating Officer (COO)
Chief Innovation Officer
Director criativo
Director criativo
Redator
Director de contas
Executivo de contas
Digital Director
Brand Manager
Planeador
Chefe de produção
Design de imagens
Design de imagens
Design de imagens
Design de imagens
Música

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