TituloThe Hidden Flag
Agência
Campanha The Hidden Flag
Anunciante Federación Estatal LGTB
Marca FELGTB
Data da primeira Transmissão/Publicação
Sector Empresarial Consciencialização social sobre descriminação racial / étnica / minorias / portadores de deficiências
História In 2013, the Russian government enacted a federal law criminalizing the promotion and distribution of materials in support of non-traditional sexual relationships to minors. Critics characterized the law as a ban on the rights and culture of the LGBT community. As the world had its eyes on Russia for the 2018 World Cup, the Spanish LGTB federation activated a forceful yet peaceful protest that infiltrated the Rainbow flag and defied the current law.
Tipo de Mídia Case Study
Comprimento
Entrant Company LOLA Mullenlowe
Chief Creative Officer Chacho Puebla
Executive Creative Director Pancho Cassis
Creative Director Tomás Ostiglia, Fabio Brígido
Head of Digital Innovation Fred Bosch
Copywriter José Sancho
Art Director Pedro Sattin
Senior Planner Marcelle Santos
PR Director Sarah Okrent
Producers Felipe Calviño, Sebastian Arce, Diego Baltazar
Photographer Javier Tres
Film Director Michelle Cassis
Production company Primo content
Executive Producer Inés Segura
Production Director Marta Mancera
Producer Inés Massa
Production assistant Julia Estruga

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