TituloThe Hidden Flag
Agência
Campanha The Hidden Flag
Anunciante Federación Estatal LGTB
Marca FELGTB
Data da primeira Transmissão/Publicação
Sector Empresarial Consciencialização social sobre descriminação racial / étnica / minorias / portadores de deficiências
História The gay pride "rainbow flag" is banned in Russia. So in 2018, when the world had its eyes on Russia for the soccer World Cup, the Spanish LGTB federation defied the law with a peaceful yet clever protest: a group of fans strolled the streets wearing different football shirts that, when lined up together, formed the colours of the rainbow flag.
Tipo de Mídia Case Study
Comprimento
Entrant Company LOLA Mullenlowe
Chief Creative Officer Chacho Puebla
Executive Creative Director Pancho Cassis
Creative Director Tomás Ostiglia, Fabio Brígido
Head of Digital Innovation Fred Bosch
Copywriter José Sancho
Art Director Pedro Sattin
Senior Planner Marcelle Santos
PR Director Sarah Okrent
Producers Felipe Calviño, Sebastian Arce, Diego Baltazar
Photographer Javier Tres
Film Director Michelle Cassis
Production company Primo content
Executive Producer Inés Segura
Production Director Marta Mancera
Producer Inés Massa
Production assistant Julia Estruga

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