TituloMy Line
Agência
Campanha My Line
Anunciante Ministry Of Communications & Technology
Marca Ministry of Communications & Technology of Colombia
Data da primeira Transmissão/Publicação
Sector Empresarial Eletrodomésticos e áudio-visual
História In Colombia, some people still have no access to the internet and no use for smartphones due their remote location. So how do they search Google for information? The solution is My Line, a traditional telephone landline people can call no matter what the place or the device. They just dial 6000913 and ask whatever they want. In seconds My Line receives the answer from Google and relates it to the caller verbally.

This traditional landline connected people without access to smartphones or the internet to Google, so they could "search" for information simply by asking. It brought the magic of the internet to even the most remote regions of Colombia.
Tipo de Mídia Case Study
Comprimento
Director criativo
Director criativo
Redator
Director de arte
Director de arte
Director de arte
Realizador
Produtor da agência
Chairman
Chief Creative Officer
Chief Operating Officer
Design de imagens
Development
Development
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