TituloScary Clown Night
Agência
Campanha Burger King
Anunciante Burger King
Marca Burger King
PostedAbril 2018
Sector Empresarial Retalho, distribuição e cadeias de restaurantes
História Everybody is afraid of clowns. Except for Burger King.To prove it, the king decided to face its fear and invite its scariest enemy for a meal. The message was simple: “Come as a clown, eat like a king.” During the night of Halloween celebrations, Burger King gave away a Whopper to everyone that came dressed as a clown.

You don't need to read Stephen King to think clowns are scary. As a way of defying the fear and teasing its main rival, Burger King offered a free Whopper to anyone who came dressed as a clown on Halloween. Scary Clown Night generated a vast array of costumes and some great PR too.
Tipo de Mídia Case Study
Comprimento
Pós produção
Director executivo criativo
Director criativo
Director criativo
Director criativo
Redator
Redator
Redator
Director de arte
Community Manager
Director de contas
Account Manager
Account Manager
Planeador estratégico
Communications Planner
Produtor da agência
Produtor da agência
Produtor da agência
Produtora
Realizador
Produtor executivo
Production Manager
Director de fotografia
Editor
Fotógrafo
Retocador digital
Música
Agência de Mídia
Public Relations Agency Weber Shandwick
Chief Creative Officer
Head of PR
Head of Brand Marketing

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