| Titulo | Reach Across the Aisle Case Study |
| Agência | MullenLowe Global |
| Campanha | Reach Across the Aisle |
| Anunciante | JetBlue Airways |
| Marca | JetBlue |
| Posted | Novembro 2016 |
| Sector Empresarial | Transportes aéreos, de estrada, marítimos, ferroviários e de cruzeiro |
| História | As the US government faced deadlock and serious division, JetBlue embarked on a social experiment to prove that compromise can be win-win. 150 total strangers on-board a JetBlue flight were challenged to “reach across the aisle” and win a free round trip ticket to anywhere in the world. The challenge? Everyone on the flight had to agree upon the same destination. Either we all go, or no one goes. |
| Tipo de Mídia | Case Study |
| Comprimento | |
| Creative Agency | MullenLowe U.S. |
| Director criativo | Mark Wenneker |
| Director criativo | Tim Vaccarino |
| Director criativo | Dave Weist |
| Redator | Tim Bildsten |
| Redator | Nick Olish |
| Director de arte | Ryan Montgomery |
| Director de arte | Jay Spahr |
| Realizador | Rob Apse |
| Producer | Liza Near |
| Producer | Eric Skvirsky |