Our mission is to be the first great African American owned agency defined only by the quality of our work. We are an agency of change. We will redefine how minority advertising is created, how it is executed, and above all how it is received.

There is a difference between speaking to someone in their own language and trying to fake their accent. Advertising that targets minorities fails when it attempts to get the attention of a faceless crowd labeled "minority" instead of speaking to people. The brand that speaks to people internally is the one who will be heard. Move beyond the formulaic and superficial. Go to the essence of a person's beliefs, desires, passions and values. Touch the soul and you will win the heart and mind forever.