Contact Information

133, Avenue des Champs-Elysées
Paris 75008
França
Telefone: (+33) 01 44 43 70 00

Jérôme Martel

Jérôme Martel

International Chief Marketing Officer, Publicis Worldwide

Basic Info

Competências Essenciais: Digital, Relações públicas, Comunicação institucional, Eventos/patrocínio

Fundada em: 1926

Rede:

Empregados: 650

Prêmios: 1411

Trabalho Criativo: 538

Competências Essenciais: Digital, Relações públicas, Comunicação institucional, Eventos/patrocínio

Fundada em: 1926

Rede:

Empregados: 650

Prêmios: 1411

Trabalho Criativo: 538

Publicis Conseil

133, Avenue des Champs-Elysées
Paris 75008
França
Telefone: (+33) 01 44 43 70 00
Jérôme Martel

Jérôme Martel

International Chief Marketing Officer, Publicis Worldwide

Publicis Conseil & Licra: Post Racism

 

2019 France: racist or anti-Semitic statements appeared more and more on the streets and in social media. But on the internet, these hateful words are shared in virtual impunity, due to an obsolete and inappropriate law. Hosts are not aware of their responsibilities, and the users, on condition of anonymity, feel untouchable when sharing their hateful statements;

 

To change the law and condemn online racism, The Licra decided to demonstrate the real impact of these messages with a campaign: Post Racism.

 

For this campaign, a unique artificial intelligence has been developed: it’s able to detect a racist or anti-Semitic tweet, and to associate it to a propaganda poster from the darkest hours of our history that convey a similar statement.

 

This allows us to demonstrate the real gravity of these messages shared and displayed to everyone.

 

These posters come with an answer from the Licra, highlighting the real impact of these messages, and inviting people to sign a petition in order to change the law and condemn online racism.

To identify a maximum of hateful messages, a lot of propaganda posters have been collected.

This was made possible thanks to the participation of museums as the Museum of Jewish Art and History, National library of France or the National Archives.

 

A selection of the most emblematic posters will be on display, the period words are replaced by tweets (racist tweets have been previously made anonymous). Online racist statements shouldn’t stay unpunished anymore. Together, let’s change the law, join the movement and sign the petition to condemn online racism: licra.org/afficheleracisme

 

Credit

 

Licra

Executive Officer : Mario Stasi

Administrative Officer : Stéphane Nivet

 

Publicis Conseil

Global Chief Creative Officer : Bruno Bertelli

Executive Creative Director : Marco Venturelli

Creative Director : Elie Trotignon

Creatives : Clément Palouzier, Antoine Querolle

Executive Director : Gaelle Morvan

Account Manager : Laurent Enet, Coralie Montersino

Assistant Account Manager : Marie Blineau

Digital Project Executive : Vincent Capitaine

Art Buyer : Marine Gleyzes, Marion Venot

 

Publicis Sapient

Creative Director : Jean-Baptiste Burdin

Technical Director : Michael Miller

Back-office developer : Sun Yi Limet

Natural language processing developer : Matthieu Poullin

 

Linkfluence

CEO : Guillaume Decugis

Co-founder : Guilhem Fouetillou

Partnerships : Guillaume Coquet

 

Prodigious

President & CEO production France : Pierre Marcus

Head of TV Production : Patrick Pauwels

Producer : Romain Guilbert, Augustin Gregoire