| Titulo | The DNA Journey |
| Agência | &Co. / NoA |
| Campanha | Dear mom and dad |
| Anunciante | Momondo |
| Marca | Momondo |
| Data da primeira Transmissão/Publicação | 2016 / 6 |
| Sector Empresarial | Agências de viagens, operadores de turismo |
| História | During this emotional film for online travel site Momondo, volunteers are asked about their national identities. The individuals consider themselves pure products of their own countries: 100% French or English, for example. The English guy admits to being suspicious of foreigners, particularly Germans. After providing saliva samples for a DNA test, the results prove that they all have a mixture of origins: the English guy even has some German in him. “There would be no such thing as extremism in the world if people knew their heritage,” says the French woman. On open world begins with an open mind. |
| Tipo de Mídia | Branded Content |
| Comprimento | |
| Produtora | Bacon |
| Director criativo | Robert Cerkes |
| Redator | James Godfrey |
| Director de contas | Trine Eisinger |
| Produtor da agência | Arlette Walsoe |
| Realizador | Jeppe Rønde |
| Production Manager | Ditte Odgaard |
| Director de iluminação / Iluminação | Aslak Lythans |
| Guarda-roupa/estilista | Stine Gudmondsen |
| Sound Recording | Lars Gonzalez |
| Sound Designer | Kevin Koch |
| Editor | Simon Borch |
| Redator | Tue Rossel |
| Director de contas | Thomas Christenson |
| Account Manager | Marianne Louise Seirberg |
| Planeador estratégico | Ornulf Johnsen |
| Produtor executivo | Mette Jermiin |
| Director de fotografia | Magnus Jønck |
| Designer de produção | Mads Jorgensen |
| Make-Up Artist | Louise Bruun |
| Pós-produção | Bacon X |
| Colorist | Hannibal Lang |
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