Contact Information

9 rue du Moulin des Bruyères
Courbevoie 92400
França
Telefone: (+33) 01 47 58 12 58 / 04 78 38 13 29
Email:

Perrine COLLIN

Perrine COLLIN

Directrice Communication

Telefone: (+33) 0688329699

Perrine COLLIN

Perrine COLLIN

Directrice du Développement

Telefone: (+33) 01 78 42 99 26

Stéphane Perrot

Stéphane Perrot

Directeur Général
Carole Giroud

Carole Giroud

Managing Director House of Communication
Marion Dolbeau

Marion Dolbeau

DIrectrice Générale Conseil Media
Pierre-Emmanuel Muller

Pierre-Emmanuel Muller

Directeur Général Plan.Net
Luc Didelot

Luc Didelot

Directeur Général Solutions

Basic Info

Competências Essenciais: Publicidade/serviço completo/integração, Digital, Serviços de marketing, Compra e planeamento de media, Comunicação institucional, Eventos/patrocínio, Marcas/desenvolvimento de produto, Publicação impressa, customizada, Planeamento estratégico, Saúde, Finanças, Agricultura, Indústria, B to B, Serviço de utilidade pública, Retalho, Beleza, moda, artigos de luxo, Viagens e turismo, Consumidor

Fundada em: 1988

Rede:

Empregados: 220

Prêmios: 98

Trabalho Criativo: 199

Clientes: 22

Competências Essenciais: Publicidade/serviço completo/integração, Digital, Serviços de marketing, Compra e planeamento de media, Comunicação institucional, Eventos/patrocínio, Marcas/desenvolvimento de produto, Publicação impressa, customizada, Planeamento estratégico, Saúde, Finanças, Agricultura, Indústria, B to B, Serviço de utilidade pública, Retalho, Beleza, moda, artigos de luxo, Viagens e turismo, Consumidor

Fundada em: 1988

Rede:

Empregados: 220

Prêmios: 98

Trabalho Criativo: 199

Clientes: 22

Serviceplan France

9 rue du Moulin des Bruyères
Courbevoie 92400
França
Telefone: (+33) 01 47 58 12 58 / 04 78 38 13 29
Email:
Perrine COLLIN

Perrine COLLIN

Directrice Communication

Telefone: (+33) 0688329699

Perrine COLLIN

Perrine COLLIN

Directrice du Développement

Telefone: (+33) 01 78 42 99 26

Stéphane Perrot

Stéphane Perrot

Directeur Général
Carole Giroud

Carole Giroud

Managing Director House of Communication
Marion Dolbeau

Marion Dolbeau

DIrectrice Générale Conseil Media
Pierre-Emmanuel Muller

Pierre-Emmanuel Muller

Directeur Général Plan.Net
Luc Didelot

Luc Didelot

Directeur Général Solutions

Europe’s Leading Car Wash Centres Éléphant Bleu Launch Print Campaign with Serviceplan France

Éléphant Bleu, Europe's leading car wash network, has launched a national poster campaign created by Serviceplan Group’s House of Communication France.

People who care for their cars know that when a car is properly washed, everything reflected in its bodywork looks beautiful. It is with this insight that the Éléphant Bleu campaign was conceived. The poster campaign has been constructed with four double-reading visuals: if at first the eye recognizes a distorted landscape reminiscent of certain Impressionist paintings, then a clue, a car detail (such as a door handle or windscreen wiper...) makes it clear that the image is in fact a reflection of the environment on a shiny bodywork. This creative mechanism gives rise to four visuals that are as elegant as they are surprising, highlighting the ultimate result of having your car washed at an Éléphant Bleu centre.

The campaign is published in the daily press and DOOH on the imediacenter in-store digital advertising network.