Integrated creative agency David&Goliath (D&G) today announces that it was awarded Agency of Record (AOR) for San Diego Zoo Wildlife Alliance (SDZWA), an international, nonprofit conservation organization with two front doors: the San Diego Zoo and the San Diego Zoo Safari Park. SDZWA is committed to saving species worldwide through integrating wildlife health and care, science, and education to develop sustainable conservation solutions. The esteemed organization brought D&G on to be their creative, strategic brand and thought partner as they continue building the momentum of their brand as global leaders in the wildlife care and conservation space, while continuing to drive visitation to their parks.
“We are so excited to be partnering with this world-renowned, purpose-driven organization that is committed to saving wildlife species around the globe, which is so urgently needed, and helping to create lasting connections between visitors and wildlife, while promoting empathy that will inspire people to take action on behalf of wildlife,” said David Angelo, founder and creative chairman, David&Goliath. “There’s a clear interconnectedness between animals, people and the environment, when wildlife is healthy, we’re healthy and ultimately the planet is healthy, and to be a part of that kind of long-term, sustainable impact is beyond rewarding.”
“David&Goliath is the creative powerhouse who will help to further evolve the DNA of our brand to better match what we do as a conservation organization globally,” said David Miller, chief marketing officer, SDZWA. “Their ability to bring to life incredible, impactful campaigns will share with the world our vision, and we are eager to get started.”
The first work for the brand will center around the 50th Anniversary of the San Diego Zoo Safari Park and is tentatively slated for May of 2022.